How many ads is Passenger running on Facebook and Instagram?

As of Oct 2026, Passenger has 56 active ads and 2,314 ads in total in the Meta Ad Library.

What kind of ads does Passenger run?

Passenger's active ads are 62% image (1,461), 36% video (851), 3% carousel (63).

Who does Passenger target with its ads?

Based on the reach Meta reports for its ads, Passenger reaches mostly women aged 35-44 in the United Kingdom.

How often does Passenger launch new ads?

Passenger has been advertising on Meta since Nov 2022. It launched 123 new ads in Oct 2026.

What is Passenger's most used ad headline?

"Pack it up, get roamin'" — used on 467 ads.

Where do Passenger's ads send people?

Most Passenger ads link to passenger-clothing.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Passenger?

Brands with similar ads include Orlebar Brown, Cotopaxi, Marks and Spencer, Amazon.co.uk, eBay.co.uk.

What hooks does Passenger use in its ads?

Passenger's most-seen ads open with lines like "T-shirts you’ll throw on again and again.", "Gear up for less—outlet restocked & ready for adventure.", "Loyal to the water’s calling, in gear made to get you there.".

Where can I watch Passenger's video ads and commercials?

This page lists Passenger's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Passenger ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Passenger ads

Facebook & Instagram ad library

56 live nowpassenger-clothing.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Passenger has run 2,314 Facebook and Instagram ads since Nov 2022, and 56 are live right now. Its active ads are 62% image, 36% video, 3% carousel. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to passenger-clothing.com. Across all ads, Meta reports about 182.6M reach.

Total ads: 2,314
Live now: 56
Video share: 36%
Top market: UK
Advertising since: Nov 2022

2,314 ads · most seen first

Passenger ad hooks

The opening line of each of Passenger's most-seen video and image ads.

01T-shirts you’ll throw on again and again.
02Gear up for less—outlet restocked & ready for adventure.
03Loyal to the water’s calling, in gear made to get you there.
04Responsibly made clothing & accessories made for a life of meaningful escapism.
05It's Roaming season.
06Cold weather brings fleece days and a slower pace.
07New in gear made for summer escapism.
08Our Winter Sale is now live, get up to 50% off.

Passenger ad headlines

Headline	Ads	Longest run
Pack it up, get roamin'	467	50d
Fleece Days	317	92d
Made To Roam	293	99d
Ready, Set, Rain...	273	63d
It Starts With a Bag	226	50d
Green Friday	171	12d
All Day, Easy Wearer	139	84d
Life is Shorts	98	105d
For Life On The Roam	90	30d
Go Anywhere	87	29d

Longest-running Passenger ad copy

Ad copy	Ads	Longest run
A community favourite. Our women's Hydrilla Trousers have been designed to wander, and made to roam.	28	145d
A community favourite. Our men's Vantage Trousers have been designed to wander, and made to roam.	31	143d
Vêtements et accessoires éco-responsables pour une vie d'exploration qui a du sens. Economisez 10% sur votre première commande avec le code : TRAVEL10	6	141d
Gear up for less—outlet restocked & ready for adventure.	99	140d
T-shirts you’ll throw on again and again. Organic and recycled cotton blends that move with you for all day, every day escapes.	34	126d
Cold weather brings fleece days and a slower pace. Close to home adventures and time spent cosy by the fire - all made better with a fleece.	357	122d
Get packing and get out there. Adventure-ready bags for the long way around. 10% OFF your first order with: TRAVEL10	33	121d
Relaxing in the van or out on a hike, versatile, responsibly made bottoms for any adventure.	176	121d
Lightweight, go-anywhere shirts built for adventure and life on the roam.	234	121d
Low light, big skies, and cold days. Lean to the wind in gear built for the change in seasons, whatever the weather throws your way.	144	121d

Passenger landing pages

https://www.passenger-clothing.com/collections/backpacks-bags/dry-bags95 ads · 4%
https://www.passenger-clothing.com/83 ads · 4%
https://www.passenger-clothing.com/collections/womens-new-arrivals77 ads · 3%
https://www.passenger-clothing.com/products/boondocker-recycled-26l-backpack-v2-black43 ads · 2%
http://instagram.com/passengerclothing41 ads · 2%
https://www.passenger-clothing.com/collections/mens-new-arrivals41 ads · 2%
https://www.passenger-clothing.com/collections/mens-fleece37 ads · 2%
https://www.passenger-clothing.com/pages/waterproofs35 ads · 2%
https://www.passenger-clothing.com/collections/mens-shirts34 ads · 1%
https://www.passenger-clothing.com/collections/womens-fleece25 ads · 1%

Passenger new ads per month

Oct 2026123
Sep 2026104
Aug 2026372
Jul 202689
Jun 202653
May 2026200
Apr 2026181
Mar 2026155
Feb 2026114
Jan 202629
Dec 202561
Nov 2025270

Passenger ads FAQ

How many ads is Passenger running on Facebook and Instagram?: As of Oct 2026, Passenger has 56 active ads and 2,314 ads in total in the Meta Ad Library.
What kind of ads does Passenger run?: Passenger's active ads are 62% image (1,461), 36% video (851), 3% carousel (63).
Who does Passenger target with its ads?: Based on the reach Meta reports for its ads, Passenger reaches mostly women aged 35-44 in the United Kingdom.
How often does Passenger launch new ads?: Passenger has been advertising on Meta since Nov 2022. It launched 123 new ads in Oct 2026.
What is Passenger's most used ad headline?: "Pack it up, get roamin'" — used on 467 ads.
Where do Passenger's ads send people?: Most Passenger ads link to passenger-clothing.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Passenger?: Brands with similar ads include Orlebar Brown, Cotopaxi, Marks and Spencer, Amazon.co.uk, eBay.co.uk.
What hooks does Passenger use in its ads?: Passenger's most-seen ads open with lines like "T-shirts you’ll throw on again and again.", "Gear up for less—outlet restocked & ready for adventure.", "Loyal to the water’s calling, in gear made to get you there.".
Where can I watch Passenger's video ads and commercials?: This page lists Passenger's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Passenger ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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