How many ads is Viator running on Facebook and Instagram?

As of Nov 2026, Viator has 108 active ads and 497 ads in total in the Meta Ad Library.

What kind of ads does Viator run?

Viator's active ads are 79% video (395), 21% image (102).

Who does Viator target with its ads?

Based on the reach Meta reports for its ads, Viator reaches mostly women aged 25-34 in the United States.

How often does Viator launch new ads?

Viator has been advertising on Meta since Jul 2025. It launched 63 new ads in Oct 2026.

What is Viator's most used ad headline?

"Viator" — used on 1,512 ads.

Where do Viator's ads send people?

Most Viator ads link to viator.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Viator?

Brands with similar ads include Jet2.com & Jet2holidays, Booking.com, Hilton, Marriott Bonvoy, Kindred.

What hooks does Viator use in its ads?

Viator's most-seen ads open with lines like "Choose from 300,000+ travel experiences and book stress-free thanks to free cancellation.", "With 300,000+ to choose from, what are you waiting for?", "Make the most of your trip with Viator’s 300,000+ unique experiences and activities.".

Where does this Viator ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Viator ads

Facebook & Instagram ad library

108 live nowviator.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Viator has run 497 Facebook and Instagram ads since Jul 2025, and 108 are live right now. Its active ads are 79% video, 21% image. They reach mostly women aged 25-34 in the United States. Most of them send traffic to viator.com. Across all ads, Meta reports about 62.9M reach.

Total ads: 497
Live now: 108
Video share: 79%
Top market: US
Advertising since: Jul 2025

497 ads · most seen first

Viator ad hooks

The opening line of each of Viator's most-seen video and image ads.

01Choose from 300,000+ travel experiences and book stress-free thanks to free cancellation.
02With 300,000+ to choose from, what are you waiting for?
03Make the most of your trip with Viator’s 300,000+ unique experiences and activities.
04Trip planning made easy.
05With free cancelation and flexible payments, what are you waiting for?
06Make the most of your trip with Viator’s 400,000+ unique experiences and activities.
07Choose from 400,000+ travel experiences and book stress-free thanks to free cancellation.
08Book top-rated travel experiences and earn rewards while you're at it.

Viator ad headlines

Headline	Ads	Longest run
Viator	1,512	111d
Sukamade Turtle Land Beach (2D1N)	80	101d
Herculaneum Ruins Private Tour with Skip the Line Tickets and Local Guide	80	101d
Nairobi City Tour with lunch	80	101d
Sun and Wine Route - Small group, wine tasting and tapas included	77	101d
6 Days Muktinath Tour Package in Nepal	77	101d
Private Half-Day Andes Hiking Experience from Santiago	54	101d
Find your next adventure.	49	100d
Your next adventure awaits.	30	84d
More tours to explore, right where you are.	26	62d

Longest-running Viator ad copy

Ad copy	Ads	Longest run
Make the most of your trip with Viator’s 300,000+ unique experiences and activities.	174	115d
Choose from 300,000+ travel experiences and book stress-free thanks to free cancellation.	103	115d
Choose from 300,000+ travel experiences – more tours to explore, right where you are.	353	111d
With 300,000+ travel experiences, there’s always more to explore.	443	101d
Trip planning made easy. Choose from 300,000+ travel experiences and book stress-free thanks to free cancelation.	72	101d
Your next adventure awaits. With 300,000+ to choose from, what are you waiting for?	78	100d
With 300,000+ to choose from, what are you waiting for?	18	87d
Your next adventure is waiting on Viator. With thousands of reviews, it’s easy to find the perfect experience for you.	291	86d
Summer is almost over, but there’s still time for one more core memory.	13	68d
The last long weekend of the summer is coming up. Let’s find you the perfect thing to do.	6	68d

Viator landing pages

https://www.viator.com/Naples/d508-ttd/p-100441P959 ads · 12%
https://www.viator.com/Kathmandu/d5109-ttd/p-100516P3750 ads · 10%
https://www.viator.com/Nairobi/d5280-ttd/p-10067P447 ads · 9%
https://www.viator.com/Malaga/d956-ttd/p-100438P1536 ads · 7%
https://www.viator.com/Las-Condes/d51463-ttd/p-100962P235 ads · 7%
https://www.viator.com/Banyuwangi/d50506-ttd/p-100296P531 ads · 6%
https://fb.com/canvas_doc/128408953968493526 ads · 5%
https://fb.com/canvas_doc/185075866918798226 ads · 5%
https://fb.com/canvas_doc/106575294554069625 ads · 5%
https://fb.com/canvas_doc/80332763586848725 ads · 5%

Viator new ads per month

Oct 202663
Aug 202625
Jul 202634
Jun 20265
May 202671
Mar 202698
Feb 202641
Jan 202658
Dec 202557
Nov 20258
Oct 202516
Sep 20254

Viator ads FAQ

How many ads is Viator running on Facebook and Instagram?: As of Nov 2026, Viator has 108 active ads and 497 ads in total in the Meta Ad Library.
What kind of ads does Viator run?: Viator's active ads are 79% video (395), 21% image (102).
Who does Viator target with its ads?: Based on the reach Meta reports for its ads, Viator reaches mostly women aged 25-34 in the United States.
How often does Viator launch new ads?: Viator has been advertising on Meta since Jul 2025. It launched 63 new ads in Oct 2026.
What is Viator's most used ad headline?: "Viator" — used on 1,512 ads.
Where do Viator's ads send people?: Most Viator ads link to viator.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Viator?: Brands with similar ads include Jet2.com & Jet2holidays, Booking.com, Hilton, Marriott Bonvoy, Kindred.
What hooks does Viator use in its ads?: Viator's most-seen ads open with lines like "Choose from 300,000+ travel experiences and book stress-free thanks to free cancellation.", "With 300,000+ to choose from, what are you waiting for?", "Make the most of your trip with Viator’s 300,000+ unique experiences and activities.".
Where does this Viator ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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