How many ads is Booking.com running on Facebook and Instagram?

As of Oct 2026, Booking.com has 252 active ads and 1,201 ads in total in the Meta Ad Library.

What kind of ads does Booking.com run?

Booking.com's active ads are 75% video (905), 25% image (295), 0% carousel (1).

Who does Booking.com target with its ads?

Based on the reach Meta reports for its ads, Booking.com reaches mostly men aged 35-44 in the United Kingdom.

How often does Booking.com launch new ads?

Booking.com has been advertising on Meta since Jul 2023. It launched 94 new ads in Oct 2026.

What is Booking.com's most used ad headline?

"For hassle-free booking" — used on 242 ads.

Where do Booking.com's ads send people?

Most Booking.com ads link to booking.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Booking.com?

Brands with similar ads include Airbnb, Iberostar Beachfront Resorts, Click&Boat, trivago, Homair Vacances.

What hooks does Booking.com use in its ads?

Booking.com's most-seen ads open with lines like "With flexible policies, you can book your next trip worry-free.", "Quick commercial break: traveling with Booking.com is very easy", "With free cancellation, you can stay flexible.".

Where can I watch Booking.com's video ads and commercials?

This page lists Booking.com's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Booking.com ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Booking.com ads

Facebook & Instagram ad library

252 live nowbooking.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Booking.com has run 1,201 Facebook and Instagram ads since Jul 2023, and 252 are live right now. Its active ads are 75% video, 25% image, 0% carousel, and 18 run as partnership ads with creators. They reach mostly men aged 35-44 in the United Kingdom. Most of them send traffic to booking.com. Across all ads, Meta reports about 607.3M reach.

Total ads: 1,201
Live now: 252
Video share: 75%
Partnership ads: 18
Top market: UK
Advertising since: Jul 2023

1,201 ads · most seen first

Booking.com ad hooks

The opening line of each of Booking.com's most-seen video and image ads.

01With flexible policies, you can book your next trip worry-free.
02Quick commercial break: traveling with Booking.com is very easy
03With free cancellation, you can stay flexible.
04With Booking.com I can book whilst bouncing.
05Holiday rentals, apartments, villas, cabins & more
06Family impossible to please?
07It was easy to travel for Olaf, but hard to leave Mossie behind.
08Booked this resort because I heard the breakfast was to die for.

Booking.com ad headlines

Headline	Ads	Longest run
For hassle-free booking	242	70d
Find it. Love it. Book with flexibility	89	70d
Go on, book it. It’s easy.	60	124d
Traveller Review Awards 2026	49	6d
Easy bookings with no hidden fees	48	70d
Use promo code 'BOOKING10’	40	19d
Hotel Isabel	36	246d
Il Campo di Nonno Giò	35	109d
MEYERHOF - Bioweingut, Vinothek & Gästehaus	35	109d
Capri Melody	35	109d

Longest-running Booking.com ad copy

Ad copy	Ads	Longest run
Why go camping when you can go glamping? 🌄 Opt for a night under the stars at the Zion Wildflower resort and awake amidst the wilderness of Zion National Park without giving up the comforts of a luxury stay. Hit the link in our bio to…	1	1,167d
Know it's going to be a five-star-worthy room service ham before you order with searchable, verified reviews.	1	1,167d
6 vacation rental add-ons travelers are prepared to pay more for. Providing add-on options to travelers not only boosts revenue but can also lead to happier, more satisfied guests.	6	471d
Find out more of Steph's secrets to growing with Booking.com	3	471d
Get booked instantly or review booking requests first – it’s up to you on Booking.com.	6	411d
Expand into new markets by listing your property on Booking.com, and make hosting a reliable source of income.	12	411d
More bookings. Less stress. Here’s how hosts are scaling smart with Booking.com.	7	396d
Increased revenue. Less hassle. Discover how hosts are growing with support from property management companies.	4	396d
List your property on Booking.com and get booked by travellers from all over the world.	6	374d
It’s never been easier to start earning. List your property on Booking.com today.	18	361d

Booking.com landing pages

https://www.booking.com/?aid=8131507205 ads · 18%
https://www.booking.com/?aid=8131506181 ads · 16%
https://booking.com/?aid=2436123168 ads · 15%
https://www.booking.com/?aid=813418641 ads · 4%
https://booking.com/?aid=813150735 ads · 3%
https://join.booking.com/?aid=2392923&utm_source=meta&utm_medium=paid_social&utm_campaign=BLS24 ads · 2%
https://join.booking.com/?utm_source=meta&utm_medium=paid_social&utm_term=more_info&utm_content=stage_1&aid=243550118 ads · 2%
https://www.booking.com/cndlp/turkiye-tourism-istanbul-vibe/1juNiXnjX5p4bS2R7GPnOj.en-gb.html?label=gen173nr-10EgVjbmRscCiCAjjoB0gzWARoqQGIAQGYATO4AQfIAQzYAQPoAQH4AQGIAgGoAgG4AuCogs8GwAIB0gIkNGJjYTgzNGMtN2FmNS00YjcxLTgwMGItYTgyYzBlMDFjNDQ22AIB4AIB&sid=526aab96b4d5cae33dd13dec4764c690&keep_landing=1&preview=true&18 ads · 2%
https://partner.booking.com/en-us/join?utm_source=meta&utm_medium=paid_social&utm_term=more_info&utm_content=stage_1&aid=243550012 ads · 1%
https://admin.booking.com/hotel/hoteladmin/extranet_ng/manage/compliance-centre.html?lang=%7Blang%7D&utm_source=activations&utm_medium=facebook&utm_content=mc_ci_25_social_alwayson&ses=68ad97399439b93eb69b4ec3139135e29 ads · 1%

Booking.com new ads per month

Oct 202694
Sep 202699
Aug 202660
Jul 202635
Jun 2026112
May 202663
Apr 202639
Mar 202669
Feb 202694
Jan 2026117
Dec 2025164
Nov 2025106

Booking.com ads FAQ

How many ads is Booking.com running on Facebook and Instagram?: As of Oct 2026, Booking.com has 252 active ads and 1,201 ads in total in the Meta Ad Library.
What kind of ads does Booking.com run?: Booking.com's active ads are 75% video (905), 25% image (295), 0% carousel (1).
Who does Booking.com target with its ads?: Based on the reach Meta reports for its ads, Booking.com reaches mostly men aged 35-44 in the United Kingdom.
How often does Booking.com launch new ads?: Booking.com has been advertising on Meta since Jul 2023. It launched 94 new ads in Oct 2026.
What is Booking.com's most used ad headline?: "For hassle-free booking" — used on 242 ads.
Where do Booking.com's ads send people?: Most Booking.com ads link to booking.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Booking.com?: Brands with similar ads include Airbnb, Iberostar Beachfront Resorts, Click&Boat, trivago, Homair Vacances.
What hooks does Booking.com use in its ads?: Booking.com's most-seen ads open with lines like "With flexible policies, you can book your next trip worry-free.", "Quick commercial break: traveling with Booking.com is very easy", "With free cancellation, you can stay flexible.".
Where can I watch Booking.com's video ads and commercials?: This page lists Booking.com's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Booking.com ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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