How many ads is truthpaste running on Facebook and Instagram?

As of Nov 2026, truthpaste has 43 active ads and 258 ads in total in the Meta Ad Library.

What kind of ads does truthpaste run?

truthpaste's active ads are 61% image (158), 38% video (100), 1% carousel (3).

Who does truthpaste target with its ads?

Based on the reach Meta reports for its ads, truthpaste reaches mostly women aged 45-54 in the United Kingdom.

How often does truthpaste launch new ads?

truthpaste has been advertising on Meta since Aug 2025. It launched 20 new ads in Sep 2026.

What is truthpaste's most used ad headline?

"Gum Recession Can Get Worse - Act Now!" — used on 122 ads.

Where do truthpaste's ads send people?

Most truthpaste ads link to truthpaste.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like truthpaste?

Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.

What hooks does truthpaste use in its ads?

truthpaste's most-seen ads open with lines like "When a toothache changed my life.", "Bleeding gums or gum recession?", "Our small business started with one problem: toothache that shouldn’t have been ignored.".

Where can I watch truthpaste's video ads and commercials?

This page lists truthpaste's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this truthpaste ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

truthpaste ads

Facebook & Instagram ad library

43 live nowtruthpaste.co.ukUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

truthpaste has run 258 Facebook and Instagram ads since Aug 2025, and 43 are live right now. Its active ads are 61% image, 38% video, 1% carousel. They reach mostly women aged 45-54 in the United Kingdom. Most of them send traffic to truthpaste.co.uk. Across all ads, Meta reports about 2.5M reach.

Total ads: 258
Live now: 43
Video share: 38%
Top market: UK
Advertising since: Aug 2025

258 ads · most seen first

truthpaste ad hooks

The opening line of each of truthpaste's most-seen video and image ads.

01When a toothache changed my life.
02Bleeding gums or gum recession?
03Our small business started with one problem: toothache that shouldn’t have been ignored.
04Worried your enamel’s too weak or that sensitivity means irreversible damage?
05Bleeding gums aren't normal.
06We’ve just finished the first production run of our new Citrus Hydroxyapatite Toothpaste.
07Tooth enamel wears down every day—from brushing, food, even stress.
08Worried about weak enamel?

truthpaste ad headlines

Headline	Ads	Longest run
Gum Recession Can Get Worse - Act Now!	122	114d
Repair Your Enamel. Naturally.	24	126d
Repair Your Enamel Naturally	16	65d
truthpaste	13	114d
Goodbye Sensitivity. Hello Stronger Enamel.	12	231d
Weakened teeth?	11	60d
25% off and free toothpaste this black friday	10	9d
Gum Recession Can Get Worse — Act Now	10	252d
Improve Your Oral Health Naturally	9	86d
Shop enamel repair	9	50d

Longest-running truthpaste ad copy

Ad copy	Ads	Longest run
Bleeding gums or gum recession? Ignoring it won’t make it go away — it can get worse and even affect your overall health. Truthpaste’s organic botanicals are clinically proven to support gum health with their anti-inflammatory and…	11	252d
Tooth enamel wears down every day—from brushing, food, even stress. Once it's gone, it's gone… unless you do something now. The Enamel+ Bundle uses hydroxyapatite to remineralise and rebuild enamel. botanicals for gum health, and oral…	12	231d
Worried your enamel’s too weak or that sensitivity means irreversible damage? If yes, it’s probably because most toothpaste can only clean — not repair — and we get it. That's why we created the Enamel Repair Mask; the world’s first daily…	25	126d
Micro, not nano. 1.5 microns is the size that does the work — small enough to be effective, big enough not to pose the safety concerns nano does. It bonds to enamel and seals the open dentine tubules where sensitivity starts. Not a…	4	115d
Your enamel doesn't grow back. But it can be rebuilt stronger Here's the part most toothpaste won't tell you: enamel is made of hydroxyapatite — the same mineral we put back into it. Not nano. Micro biomimetic hydroxyapatite — 1.5 micron…	4	114d
Bleeding gums or gum recession? Ignoring it won’t make it go away, it can get worse and even affect your overall health. Truthpaste’s organic botanicals are clinically proven to support gum health with their anti-inflammatory and…	117	114d
Bleeding gums aren't normal. Pink in the sink. Red on the floss. Most people see it, spit, and carry on. But bleeding gums are one of the earliest signs your gums need help — and 9 in 10 UK adults show at least one.* Here's the thing…	4	114d
Flip your tube over and read the back. Foam. Detergent. Synthetic flavour. Artificial sweeteners. Emulsifiers, Solubilizers. pH adjusters. Most of those 25 ingredients aren't cleaning your teeth — they're there for texture, taste and…	3	114d
Looking for a natural solution that actually strengthens your teeth? Hydroxyapatite has been shown to remineralise enamel and reduce sensitivity — without fluoride, foaming agents or bleaching chemicals. Our hydroxyapatite toothpaste…	2	114d
9 in 10 UK adults show signs of gum problems. Most of us brush twice a day, every day — and never turn the tube over to read what we're actually putting in our mouths. Here's what's in most of them: foaming agents, detergents, thickeners…	6	112d

truthpaste landing pages

https://truthpaste.co.uk/products/enamel-repair-mask48 ads · 19%
https://truthpaste.co.uk/collections/bundles/products/the-essentials-bundle35 ads · 14%
https://truthpaste.co.uk/products/enamel-repair-duo30 ads · 12%
http://truthpaste.co.uk/17 ads · 7%
https://truthpaste.co.uk/pages/black-friday-sale15 ads · 6%
https://truthpaste.co.uk/products/the-essentials-bundle12 ads · 5%
https://truthpaste.co.uk/collections/bundles/products/the-essentials-bundle?variant=5608744534053410 ads · 4%
https://truthpaste.co.uk/pages/easter-202610 ads · 4%
https://truthpaste.co.uk/products/gum-support-bundle9 ads · 3%
https://truthpaste.co.uk/products/90-day-oral-health-reset7 ads · 3%

truthpaste new ads per month

Sep 202620
Aug 202631
Jul 202647
Jun 20261
May 202638
Apr 202635
Mar 202621
Feb 202614
Jan 20265
Dec 20257
Nov 202514
Oct 202510

truthpaste ads FAQ

How many ads is truthpaste running on Facebook and Instagram?: As of Nov 2026, truthpaste has 43 active ads and 258 ads in total in the Meta Ad Library.
What kind of ads does truthpaste run?: truthpaste's active ads are 61% image (158), 38% video (100), 1% carousel (3).
Who does truthpaste target with its ads?: Based on the reach Meta reports for its ads, truthpaste reaches mostly women aged 45-54 in the United Kingdom.
How often does truthpaste launch new ads?: truthpaste has been advertising on Meta since Aug 2025. It launched 20 new ads in Sep 2026.
What is truthpaste's most used ad headline?: "Gum Recession Can Get Worse - Act Now!" — used on 122 ads.
Where do truthpaste's ads send people?: Most truthpaste ads link to truthpaste.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like truthpaste?: Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
What hooks does truthpaste use in its ads?: truthpaste's most-seen ads open with lines like "When a toothache changed my life.", "Bleeding gums or gum recession?", "Our small business started with one problem: toothache that shouldn’t have been ignored.".
Where can I watch truthpaste's video ads and commercials?: This page lists truthpaste's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this truthpaste ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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