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Tower 28 Beauty ads

Updated Nov 1, 2026

This page tracks the Facebook and Instagram ads Tower 28 Beauty runs, pulled from the Meta Ad Library and refreshed daily.

  1. Tower 28 Beauty ad: Available in 28 shades. Find your perfect shade match.Dynamic2d

    Available in 28 shades. Find your perfect shade match.

    Give your skin a little extra glow this holiday season with our bestselling Swipe Serum Concealer. It feels like skincare, covers like makeup, and looks like…

    Shop Now · tower28beauty.com

  2. Tower 28 Beauty ad: New @tower28beauty Swipe Serum Foundation just dropped!! Link in my bio✨…Video2d

    New @tower28beauty Swipe Serum Foundation just dropped!! Link in my bio✨ #tower28beauty #swipeserumfoundation #foundation

    Shop now · tower28beauty.com

  3. Tower 28 Beauty ad: Swipe Serum ConcealerVideo2d

    Swipe Serum Concealer

    Our bestselling Swipe Serum Concealer feels like skincare, covers like makeup, and looks like you...on your best sleep ever. For dark circles, blemishes, and…

    Shop now · tower28beauty.com

  4. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  5. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  6. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  7. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event.

    Shop Now · sephora.com

  8. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event.

    Shop Now · sephora.com

  9. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  10. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  11. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  12. Tower 28 Beauty ad: Up to 20% OffDynamic2d

    Up to 20% Off

    Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event. Rouge: 20% OFF 10/30 - 11/9 VIB: 15% OFF…

    Shop Now · sephora.com

  13. Tower 28 Beauty ad: Rescue Your SkinDynamic4d

    Rescue Your Skin

    Your go-to product for calming and soothing skin, instantly. It’s like a facial in a bottle, packed with clinically-proven ingredients that target redness…

    Shop Now · sephora.com

  14. Tower 28 Beauty ad: JELL-O X TOWER 28 Lip Jelly Lip Gloss Gift SetDynamic4d

    JELL-O X TOWER 28 Lip Jelly Lip Gloss Gift Set

    Bright colors, full-on flavors, juicy shine. Limited edition JELL-O x Tower 28 Lip Jelly Duo includes two full-size ShineOn Lip Jellies in brand-new…

    Shop Now · tower28beauty.com

  15. Tower 28 Beauty ad: Rescue Your SkinDynamic4d

    Rescue Your Skin

    Your go-to product for calming and soothing skin, instantly. It’s like a facial in a bottle, packed with clinically-proven ingredients that target redness…

    Shop Now · sephora.com

  16. Tower 28 Beauty ad: Rescue Your SkinDynamic4d

    Rescue Your Skin

    SOS Daily Rescue Facial Spray is dermatologist-tested and approved, making it a trusted go-to for all skin types—especially when your skin is acting up.

    Shop Now · sephora.com

  17. Tower 28 Beauty ad: Swipe Serum ConcealerDynamic4d

    Swipe Serum Concealer

    Our bestselling Swipe Serum Concealer feels like skincare, covers like makeup, and looks like you...on your best sleep ever. For dark circles, blemishes, and…

    Shop Now · sephora.com

  18. Tower 28 Beauty ad: SOS Rescue SprayDynamic4d

    SOS Rescue Spray

    Workouts = sweat (and sometimes breakouts), but your skin doesn’t have to pay the price.SOS Rescue Spray knocks out the bacteria that cause acne, redness, and…

    Shop Now · sephora.com

  19. Tower 28 Beauty ad: JELL-O X TOWER 28 Lil' Pudding Mini Lip Softie Gift SetDynamic4d

    JELL-O X TOWER 28 Lil' Pudding Mini Lip Softie Gift Set

    What’s your favorite flavor? We love that we don’t have to pick. Limited edition JELL-O collab available at Sephora.

    Shop Now · sephora.com

  20. Tower 28 Beauty ad: JELL-O X TOWER 28 Lip Jelly Lip Gloss Gift SetDynamic4d

    JELL-O X TOWER 28 Lip Jelly Lip Gloss Gift Set

    Bright colors, full-on flavors, juicy shine. Limited edition JELL-O x Tower 28 Lip Jelly Duo includes two full-size ShineOn Lip Jellies in brand-new…

    Shop Now · tower28beauty.com

  21. Tower 28 Beauty ad: JELL-O X TOWER 28 Lil' Pudding Mini Lip Softie Gift SetDynamic4d

    JELL-O X TOWER 28 Lil' Pudding Mini Lip Softie Gift Set

    What’s your favorite flavor? We love that we don’t have to pick. Limited edition JELL-O collab available at Sephora.

    Shop Now · sephora.com

  22. Tower 28 Beauty ad: JELL-O X TOWER 28 Lip Jelly Lip Gloss Gift SetDynamic4d

    JELL-O X TOWER 28 Lip Jelly Lip Gloss Gift Set

    Bright colors, full-on flavors, juicy shine. Limited edition JELL-O x Tower 28 Lip Jelly Duo includes two full-size ShineOn Lip Jellies in brand-new…

    Shop Now · tower28beauty.com

  23. Tower 28 Beauty ad: SOLD EVERY 10 SECONDS.Dynamic6d

    SOLD EVERY 10 SECONDS.

    Workouts = sweat (and sometimes breakouts), but your skin doesn’t have to pay the price.SOS Rescue Spray knocks out the bacteria that cause acne, redness, and…

    Shop Now · tower28beauty.com

  24. Tower 28 Beauty ad: JELL-O X TOWER 28 Lil' Pudding Mini Lip Softie Gift SetDynamic4d

    JELL-O X TOWER 28 Lil' Pudding Mini Lip Softie Gift Set

    What’s your favorite flavor? We love that we don’t have to pick. Limited edition JELL-O collab available at Sephora.

    Shop Now · sephora.com

Tower 28 Beauty ad hooks

The opening line of each of Tower 28 Beauty's most-seen video and image ads.

  1. 01Give your skin a little extra glow this holiday season with our bestselling Swipe Serum Concealer.
  2. 02New @tower28beauty Swipe Serum Foundation just dropped!!
  3. 03Our bestselling Swipe Serum Concealer feels like skincare, covers like makeup, and looks like you...on your best sleep ever.
  4. 04Save on bestselling makeup and skincare designed for sensitive, acne-prone skin during the Sephora Savings Event.
  5. 05Your go-to product for calming and soothing skin, instantly.
  6. 06Bright colors, full-on flavors, juicy shine.
  7. 07SOS Daily Rescue Facial Spray is dermatologist-tested and approved, making it a trusted go-to for all skin types—especially when your skin…
  8. 08Workouts = sweat (and sometimes breakouts), but your skin doesn’t have to pay the price.SOS Rescue Spray knocks out the bacteria that…

Tower 28 Beauty ad headlines

HeadlineAdsLongest run
Swipe Serum Foundation26472d
Rescue Your Skin251285d
SOS Rescue Spray201307d
Swipe Serum Concealer130334d
Available in 28 shades. Find your perfect shade match.5617d
Up to 20% Off552d
Swipe Serum Hydrating Concealer49108d
Your Sensitive Skin’s New Go-To4972d
SOLD EVERY 10 SECONDS.4317d
Shop Best-Selling Holiday Sets3517d

Longest-running Tower 28 Beauty ad copy

Ad copyAdsLongest run
So creamy, so hydrating, and so lux. This concealer is unmatched @tower28beauty18334d
Created by our founder to treat her own eczema flare-ups. Now loved by over a million people with reactive, breakout-prone skin.8323d
Skin freaking out? Less is more. Three simple steps for happy, soothed skin > Step 1 CLEANSE with SOS Cleanser: Effectively remove makeup + SPF without stripping or irritation. Step 2 RESCUE with SOS Spray: Reduce redness and irritation…9323d
At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.64307d
1 SOLD EVERY 11 SECONDS. SOS Daily Rescue Spray is clinically-proven to soothe irritation, reduce redness, and keep skin flare-ups in check—one spritz at a time.16285d
1 SOLD EVERY 11 SECONDS. Loved by over a million people with reactive, breakout-prone skin. 🛟 100% experienced an improvement in appearance of skin redness after 1 hour* 🛟 100% saw a decrease in appearance of blemishes after 4 weeks*…96284d
Our bestselling Swipe Serum Concealer feels like skincare, covers like makeup, and looks like you...on your best sleep ever. For dark circles, blemishes, and everything in between! Available in 28 shades. Get your shade match.70272d
Swipe Serum Concealer gives real coverage without the heaviness. More “wow, your skin looks amazing” less “nice concealer. Available in 28 flexible shades, find your perfect match!12242d
Workouts = sweat (and sometimes breakouts), but your skin doesn’t have to pay the price.SOS Rescue Spray knocks out the bacteria that cause acne, redness, and irritation—so your post-gym glow is the only thing that lasts.17241d
More “wow, your skin looks amazing” less “nice concealer. Swipe Serum Concealer gives real coverage without the cakiness. Available in 28 flexible shades, find your perfect match!12237d

Tower 28 Beauty landing pages

  1. https://www.tower28beauty.com/products/swipe-serum-concealer59 ads · 17%
  2. https://www.tower28beauty.com/products/swipe-foundation?variant=4232315948242354 ads · 15%
  3. https://www.tower28beauty.com/pages/tower28-sos-spray53 ads · 15%
  4. https://www.sephora.com/product/sos-save-our-skin-daily-rescue-facial-spray-P44885233 ads · 9%
  5. https://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P52545728 ads · 8%
  6. https://www.sephora.com/product/swipe-all-over-hydrating-serum-concealer-P50714216 ads · 5%
  7. https://www.tower28beauty.com/products/swipe-foundation?variant=4232315948242511 ads · 3%
  8. https://www.sephora.com/brand/tower-289 ads · 3%
  9. https://www.tower28beauty.com/8 ads · 2%
  10. https://www.tower28beauty.com/products/sunnydays-tinted-spf8 ads · 2%

Tower 28 Beauty ads FAQ

What is Tower 28 Beauty's most used ad headline?
"Swipe Serum Foundation" — used on 264 ads.
Where do Tower 28 Beauty's ads send people?
Most Tower 28 Beauty ads link to tower28beauty.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Tower 28 Beauty?
Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
What hooks does Tower 28 Beauty use in its ads?
Tower 28 Beauty's most-seen ads open with lines like "Give your skin a little extra glow this holiday season with our bestselling Swipe Serum Concealer.", "New @tower28beauty Swipe Serum Foundation just dropped!!", "Our bestselling Swipe Serum Concealer feels like skincare, covers like makeup, and looks like you...on your best sleep ever.".
Where can I watch Tower 28 Beauty's video ads and commercials?
This page lists Tower 28 Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Tower 28 Beauty ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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