How many ads is Tom.co.uk running on Facebook and Instagram?

As of Oct 2026, Tom.co.uk has 9 active ads and 1,068 ads in total in the Meta Ad Library.

What kind of ads does Tom.co.uk run?

Tom.co.uk's active ads are 64% video (682), 36% image (386).

Who does Tom.co.uk target with its ads?

Based on the reach Meta reports for its ads, Tom.co.uk reaches mostly men aged 25-34 in the United Kingdom.

How often does Tom.co.uk launch new ads?

Tom.co.uk has been advertising on Meta since Mar 2021. It launched 35 new ads in Sep 2026.

What is Tom.co.uk's most used ad headline?

"TOM Life Insurance" — used on 1,182 ads.

Where do Tom.co.uk's ads send people?

Most Tom.co.uk ads link to tom.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Tom.co.uk?

Brands with similar ads include Aviva, Polly.co.uk, BestCompare, IGotCover, Busy Bee Life Insurance.

What hooks does Tom.co.uk use in its ads?

Tom.co.uk's most-seen ads open with lines like "Make sure your family are protected, with life insurance from Tom", "Sorting your life insurance doesn't have to be scary, boring, or complicated.", "Get your life insurance sorted today, from £5 per month".

Where can I watch Tom.co.uk's video ads and commercials?

This page lists Tom.co.uk's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Tom.co.uk ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Tom.co.uk ads

Facebook & Instagram ad library

9 live nowtom.co.ukUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Tom.co.uk has run 1,068 Facebook and Instagram ads since Mar 2021, and 9 are live right now. Its active ads are 64% video, 36% image. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to tom.co.uk. Across all ads, Meta reports about 29.5M reach.

Total ads: 1,068
Live now: 9
Video share: 64%
Top market: UK
Advertising since: Mar 2021

1,068 ads · most seen first

Tom.co.uk ad hooks

The opening line of each of Tom.co.uk's most-seen video and image ads.

01Make sure your family are protected, with life insurance from Tom
02Sorting your life insurance doesn't have to be scary, boring, or complicated.
03Get your life insurance sorted today, from £5 per month
04Discover cover that's built for today
05At Tom, we want to make the (not so fun) process of getting life insurance as quick and easy for you as possible.
06Becoming a dad changes everything.
07If you don't yet have cover, visit Tom to start your free quote today.

Tom.co.uk ad headlines

Headline	Ads	Longest run
TOM Life Insurance	1,182	77d
Adulting: unlocked	926	79d
Not your parents' life insurance	711	89d
Tom: Life Insurance For Men	61	63d
Tom life insurance, for life's big moments.	39	35d
Tom Life Insurance	36	9d
Get Life Insurance Today.	17	78d
Life Insurance \| Prices from £5pm \| Start Online \| Tom	9	65d
A message for all UK Dads	9	1d
Help find your zen	7	11d

Longest-running Tom.co.uk ad copy

Ad copy	Ads	Longest run
Over 12% of UK Dads still have no life insurance. The younger you are, the cheaper your insurance premiums will be, so please stop putting it off. Protect your family today at Tom.co.uk About Tom.co.uk: Every 22 minutes, a child in the UK…	7	174d
Sorting your life insurance doesn't have to be scary, boring, or complicated.	1,451	89d
At Tom, we want to make the (not so fun) process of getting life insurance as quick and easy for you as possible.	24	78d
If you don't yet have Life Insurance, visit Tom to start your free quote today.	351	77d
Millenials - if you're a parent or a homeowner, it could be time to make the move…	132	73d
Becoming a dad changes everything. The priorities shift and suddenly, protecting your family matters more than ever. Life insurance might not be the first thing on your mind during the newborn chaos, but it can be one way to help…	3	65d
A new baby means new priorities. Life insurance could cost less than you think and help give your family financial security if the unexpected happens. Start your free quote at Tom.co.uk T&Cs apply. #FathersDay #Family #TOMLifeInsurance	2	63d
28% of men say they don’t have life insurance because they think they’re “too young” to need it. But life insurance isn’t really about age it’s about thinking ahead and helping to financially protect the people who matter most. Don’t wait…	2	63d
Millennials - if you're a parent or a homeowner, it could be time to make the move…	54	54d
Discover cover that's built for today	694	48d

Tom.co.uk landing pages

https://www.tom.co.uk/life-insurance/794 ads · 74%
https://www.tom.co.uk/life-insurance-new-v1/136 ads · 13%
https://www.tom.co.uk/life-insurance/?utm_source=FacebookAds&utm_medium=Social&utm_campaign={{campaign.name}}&utm_label={{campaign.id}}&adset_name={{adset.name}}&adset_id={{adset.id}}&ad_name={{ad.name}}&ad_id={{ad.id}}&placement={{placement}}&site_source_name={{site_source_name}}57 ads · 5%
https://www.tom.co.uk/pm/life-insurance/22 ads · 2%
https://www.tom.co.uk/life-insurance/quote/#/base-data18 ads · 2%
https://www.tom.co.uk/goldenticket/12 ads · 1%
https://www.tom.co.uk/life-insurance/quote/12 ads · 1%
https://www.tom.co.uk/11 ads · 1%
https://www.polly.co.uk/life-insurance-new-v1/6 ads · 1%

Tom.co.uk new ads per month

Sep 202635
Aug 202622
Jul 2026143
Jun 2026187
May 2026168
Apr 202698
Mar 202665
Feb 2026116
Jan 202641
Dec 202518
Nov 202513
Oct 2025115

Tom.co.uk ads FAQ

How many ads is Tom.co.uk running on Facebook and Instagram?: As of Oct 2026, Tom.co.uk has 9 active ads and 1,068 ads in total in the Meta Ad Library.
What kind of ads does Tom.co.uk run?: Tom.co.uk's active ads are 64% video (682), 36% image (386).
Who does Tom.co.uk target with its ads?: Based on the reach Meta reports for its ads, Tom.co.uk reaches mostly men aged 25-34 in the United Kingdom.
How often does Tom.co.uk launch new ads?: Tom.co.uk has been advertising on Meta since Mar 2021. It launched 35 new ads in Sep 2026.
What is Tom.co.uk's most used ad headline?: "TOM Life Insurance" — used on 1,182 ads.
Where do Tom.co.uk's ads send people?: Most Tom.co.uk ads link to tom.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Tom.co.uk?: Brands with similar ads include Aviva, Polly.co.uk, BestCompare, IGotCover, Busy Bee Life Insurance.
What hooks does Tom.co.uk use in its ads?: Tom.co.uk's most-seen ads open with lines like "Make sure your family are protected, with life insurance from Tom", "Sorting your life insurance doesn't have to be scary, boring, or complicated.", "Get your life insurance sorted today, from £5 per month".
Where can I watch Tom.co.uk's video ads and commercials?: This page lists Tom.co.uk's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Tom.co.uk ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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