How many ads is Papier running on Facebook and Instagram?

As of Nov 2026, Papier has 1,026 active ads and 3,979 ads in total in the Meta Ad Library.

What kind of ads does Papier run?

Papier's active ads are 60% image (2,379), 40% video (1,600), 0% carousel (1).

Who does Papier target with its ads?

Based on the reach Meta reports for its ads, Papier reaches mostly women aged 25-34 in the United Kingdom.

How often does Papier launch new ads?

Papier has been advertising on Meta since Aug 2023. It launched 185 new ads in Oct 2026.

What is Papier's most used ad headline?

"Shop Notebooks" — used on 557 ads.

Where do Papier's ads send people?

Most Papier ads link to papier.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Papier?

Brands with similar ads include Indeed, Amazon Prime Video (6375237421), Miss Mary of Sweden, Halara, Estrid.

What hooks does Papier use in its ads?

Papier's most-seen ads open with lines like "Made in minutes.", "{{product.brand}}", "Give your favourite memories the permanent home they deserve ✨ Create a coffee table worthy photo book today".

Where can I watch Papier's video ads and commercials?

This page lists Papier's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Papier ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Papier ads

Facebook & Instagram ad library

1,026 live nowpapier.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Papier has run 3,979 Facebook and Instagram ads since Aug 2023, and 1,026 are live right now. Its active ads are 60% image, 40% video, 0% carousel, and 197 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to papier.com. Across all ads, Meta reports about 82.5M reach.

Total ads: 3,979
Live now: 1,026
Video share: 40%
Partnership ads: 197
Top market: UK
Advertising since: Aug 2023

3,979 ads · most seen first

Papier ad hooks

The opening line of each of Papier's most-seen video and image ads.

01Made in minutes.
02{{product.brand}}
03Give your favourite memories the permanent home they deserve ✨ Create a coffee table worthy photo book today
04Your smartest accessory this semester.
05It's YOUR day 💍 Celebrate your love with beautifully crafted stationery
06A sparkling start awaits ✨ Find your 2026 diary to organise dreams, tasks & everything in between
07Less scrolling, more scribbling.
08Put your summer memories on one page ☀️ Papier helps you hold on to what matters.

Papier ad headlines

Headline	Ads	Longest run
Shop Notebooks	557	173d
Shop Photo books	391	173d
Shop Photobooks	344	131d
Shop Academic Planners	292	165d
Shop Notecards	289	173d
Shop Academic Diaries	266	103d
Shop Productivity Planners	174	173d
Time for a new notebook ✨	168	78d
Shop Recipe Journals	163	132d
Discover Papier	139	119d

Longest-running Papier ad copy

Ad copy	Ads	Longest run
5 ways to use our Academic Planner 📚	1	1,168d
The stationery must for students 📓Feel more organized and calm by putting plans, deadlines and to-dos on paper. Find yours at Papier.	1	1,168d
Prioritize your personal goals at a pace that fits your life, all in the pages of an undated planner ✨	1	1,168d
Get ready with us for a productive day ✨	1	1,168d
Your story, beautifully captured 💖 Bring it to life at Papier.	22	194d
Put your memories on one page ✨ Papier helps you hold on to what matters.	14	194d
Your camera roll, captured in a stunning photo book 📚 Personalise yours	31	193d
{{product.brand}}	23	193d
Give your favourite memories the permanent home they deserve ✨ Create a coffee table worthy photo book today	8	193d
Your forever bookshelf starts here ✨ Capture chapters outside the everyday to hold on to.	11	193d

Papier landing pages

https://www.papier.com/photos/photo-books/all-books/529 ads · 13%
https://www.papier.com/stationery/notebooks/381 ads · 10%
https://www.papier.com/stationery/academic-year-diaries/218 ads · 5%
https://www.papier.com/stationery/bestsellers/204 ads · 5%
https://www.papier.com/stationery/calendar-year-diaries/156 ads · 4%
https://www.papier.com/us/photos/photo-books/all-books/156 ads · 4%
https://www.papier.com/stationery/stationery-sets/notecards/144 ads · 4%
https://www.papier.com/us/stationery/notebooks/140 ads · 4%
https://www.papier.com/us/stationery/academic-year-planners/135 ads · 3%
https://www.papier.com/stationery/mid-year-diaries/104 ads · 3%

Papier new ads per month

Oct 2026185
Sep 2026460
Aug 2026237
Jul 2026476
Jun 2026270
May 2026268
Apr 2026369
Mar 2026206
Feb 2026129
Jan 2026166
Dec 2025266
Nov 2025290

Papier ads FAQ

How many ads is Papier running on Facebook and Instagram?: As of Nov 2026, Papier has 1,026 active ads and 3,979 ads in total in the Meta Ad Library.
What kind of ads does Papier run?: Papier's active ads are 60% image (2,379), 40% video (1,600), 0% carousel (1).
Who does Papier target with its ads?: Based on the reach Meta reports for its ads, Papier reaches mostly women aged 25-34 in the United Kingdom.
How often does Papier launch new ads?: Papier has been advertising on Meta since Aug 2023. It launched 185 new ads in Oct 2026.
What is Papier's most used ad headline?: "Shop Notebooks" — used on 557 ads.
Where do Papier's ads send people?: Most Papier ads link to papier.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Papier?: Brands with similar ads include Indeed, Amazon Prime Video (6375237421), Miss Mary of Sweden, Halara, Estrid.
What hooks does Papier use in its ads?: Papier's most-seen ads open with lines like "Made in minutes.", "{{product.brand}}", "Give your favourite memories the permanent home they deserve ✨ Create a coffee table worthy photo book today".
Where can I watch Papier's video ads and commercials?: This page lists Papier's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Papier ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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