SK-II US ads
Facebook & Instagram ad librarySK-II US has run 225 Facebook and Instagram ads since Nov 2023, and 174 are live right now. Its active ads are 72% video, 27% image, 1% carousel, and 9 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to ad.doubleclick.net.
- Total ads
- 225
- Live now
- 174
- Video share
- 72%
- Partnership ads
- 9
- Top market
- US
- Advertising since
- Nov 2023
Video67dSK-II: The foundation of bare skin
Discover the Japanese skincare secret loved across the world for every skin type.
Learn more · ad.doubleclick.net
Dynamic53dThe Essence of Glowing Bare Skin
Go behind the scenes with SK-II Ambassador Anna Sawai and discover the essence behind her glowing, bare skin.
Learn More · ad.doubleclick.net
Dynamic51dTired of Dull Skin? Start Here
Reduce dullness and improve dark spots for a radiant glow with GenOptics InfinitAura Brightening Serum. Shop now!
Shop Now · ad.doubleclick.net
Video51dExperience the Power of PITERA
The PITERA Essence is the one skincare step you need. Target fine lines & wrinkles, dullness, dryness & more. Shop now!
Shop now · ad.doubleclick.net
Dynamic51dVisibly Firm & Plump Skin
Try SKINPOWER Re-New Cream for skin that looks extra plump. Shop now!
Shop Now · ad.doubleclick.net
Video51dMake Bare Skin Your Best Skin with SK-II
SK-II is the foundation for healthy, radiant skin. Elevate your routine with the Japanese skincare essential. Shop now!
Shop now · ad.doubleclick.net
Video51dThe Foundation of Bare Skin
The foundation of bare skin starts with SK-II. Try the PITERA Essence today for healthy, glowing skin.
Shop now · ad.doubleclick.net
Dynamic51dAward-Winning Japanese Skincare
PITERA, SK-II's exclusive ingredient is the Japanese skin secret you've been skipping. Shop now for healthy-looking skin.
Shop Now · ad.doubleclick.net
Dynamic51dAward-Winning Japanese Skincare
Japan's secret key to glowing bare skin is the SK-II Facial Treatment Essence. Your personal fountain of youth in a bottle
Shop Now · ad.doubleclick.net
Video51dTransform Your Bare Skin
If you're ready to love your bare skin, SK-II Facial Treatment Essence is the answer. Shop Japan's secret key to skincare
Shop now · ad.doubleclick.net
Video51dAward-Winning Japanese Skincare
Packed with over 90% PITERA™, our iconic Essence delivers essential micronutrients to transform your skin. Shop now!
Shop now · ad.doubleclick.net
Dynamic51dSK-II: For Glowing Bare Skin
The PITERA Essence is the one skincare step you need. Target fine lines & wrinkles, dullness, dryness & more. Shop now!
Shop Now · ad.doubleclick.net
Dynamic51dReveal Radiant Skin
If you're ready to love your bare skin, SK-II Facial Treatment Essence is the answer. Shop Japan's secret key to skincare
Shop Now · ad.doubleclick.net
Video51dSmoother skin in 1 week
The foundation of bare skin starts with SK-II. Try the PITERA Essence today for healthy, glowing skin.
Shop now · ad.doubleclick.net
Video51dJapan's Beauty Secret Celebs Swear By
One simple step. Visible radiance. Experience the essence loved for healthier-looking skin. Shop now!
Shop now · ad.doubleclick.net
Video51dSkincare>Makeup
One simple step. Visible radiance. Experience the essence loved for healthier-looking skin. Shop now!
Shop now · ad.doubleclick.net
Dynamic51dTransform Your Skin | Intro Kit for $99
Experience the ultimate skin transformation. Tap below to shop now!
Shop Now · ad.doubleclick.net
Dynamic51dSmoother skin in 1 week
The foundation of bare skin starts with SK-II. Try the PITERA Essence today for healthy, glowing skin.
Shop Now · ad.doubleclick.net
Dynamic51dRevitalize Aging Skin with LXP
Revitalize Aging Skin. This powerful essence improves skin firmness and visible wrinkles, for a more youthful complexion.
Shop Now · ad.doubleclick.net
Video51dTry PITERA for Glowing Bare Skin
Packed with over 90% PITERA™, our iconic Essence delivers essential micronutrients to transfrom your skin. Shop now!
Shop now · ad.doubleclick.net
Dynamic65dLabor Day: 15% Off Sitewide
A little time, a lot of glow. Refresh your skin with an SK-II mask, now 15% off.
Shop Now · ad.doubleclick.net
Dynamic65dLabor Day: 15% Off Sitewide
Unlock plump-looking skin with SKINPOWER Re-New Cream. Save 15% during our Labor Day Sale.
Shop Now · ad.doubleclick.net
Video65dLabor Day: 15% Off Sitewide
Labor Day Sale: Save 15% on Facial Treatment Essence. Hydrate skin and reveal a healthy-looking glow. Shop now.
Shop now · ad.doubleclick.net
- Video65d
Labor Day: 15% Off Sitewide
Labor Day Sale: Save 15% on Facial Treatment Essence. Hydrate skin and reveal a healthy-looking glow. Shop now.
Shop now · ad.doubleclick.net
SK-II US ad hooks
The opening line of each of SK-II US's most-seen video and image ads.
- 01Discover the Japanese skincare secret loved across the world for every skin type.
- 02Go behind the scenes with SK-II Ambassador Anna Sawai and discover the essence behind her glowing, bare skin.
- 03Reduce dullness and improve dark spots for a radiant glow with GenOptics InfinitAura Brightening Serum.
- 04The PITERA Essence is the one skincare step you need.
- 05Try SKINPOWER Re-New Cream for skin that looks extra plump.
- 06SK-II is the foundation for healthy, radiant skin.
- 07The foundation of bare skin starts with SK-II.
- 08PITERA, SK-II's exclusive ingredient is the Japanese skin secret you've been skipping.
SK-II US ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Last Chance: 15% Off SK-II | 56 | 59d |
| Labor Day: 15% Off Sitewide | 35 | 65d |
| SK-II Labor Day Sale: 15% Off Sitewide | 14 | 60d |
| SK-II US | 13 | 7d |
| Rave Reviews: SK-II's Cult Favorite 💯 | 9 | 7d |
| Beauty's Best-Kept Secret: SK-II Essence ✨ | 9 | 7d |
| SKINPOWER Re-New Cream is Here. Try now! | 9 | 103d |
| Experience Radiant Skin with PITERA™ | 9 | 118d |
| Jaw-Dropping Skincare | 8 | 31d |
| Nourish & Transform Your Skin with LXP | 8 | 80d |
Longest-running SK-II US ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Discover the full SK-II skincare routine with a $105 bonus value and start your journey to glowing, radiant skin. Shop now! | 4 | 118d |
| One step. Younger-looking skin. PITERA™ makes it that simple. Shop SK-II gift sets with bonus products for added value! | 2 | 118d |
| Purchase the obsession-worthy skincare secret, the SK-II Facial Treatment Essence. Shop SK-II.com and qualify for free gifts | 2 | 118d |
| If SK-II has been on your wish list, now is the perfect time. Shop sk-ii.com and get free bonus gifts worth up to $75. | 2 | 118d |
| New to SK-II? Start with the First Experience Kit. Essence, 2 Sheet Masks and Mini Toner for just $99. Shop now at sk-ii.com. | 8 | 118d |
| An ultra-rich moisturizing cream for firm, radiant skin. Shop now at sk-ii.com! | 4 | 118d |
| New to SK-II? Begin your PITERA™ journey and receive $49 in bonus skincare essentials with the First Experience Kit. | 9 | 118d |
| I spent a week in Japan with my お母さん (mum) as an #skiipartner and it made me realize just how much my mum has instilled the culture into my life. It’s everything from j-beauty, like @skii.usa’s Facial Treatment Essence to hot baths or… | 1 | 110d |
| Perimenopause completely changed my skin. #skiipartner I expected the brain fog and sleep issues but I didn’t expect my skin to suddenly become reactive, breakout-prone, dry, oily, and melasma-prone all at once. I used the @skii.usa ‘s… | 3 | 109d |
| On set with SK-II Global Ambassador Anna Sawai ❤️✨ Sharing a few of our favorite glowing moments from the shoot. | 1 | 108d |
SK-II US landing pages
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B33784056.423490112;dc_trk_aid=640905859;dc_trk_cid=256256274;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B33784056.423490112;dc_trk_aid=643974227;dc_trk_cid=258430156;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968681;dc_trk_cid=264166239;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968684;dc_trk_cid=264166242;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968687;dc_trk_cid=264166245;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968690;dc_trk_cid=264166248;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968693;dc_trk_cid=264166251;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968696;dc_trk_cid=264166254;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968705;dc_trk_cid=264166263;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
- https://ad.doubleclick.net/ddm/trackclk/N1124297.152606FACEBOOK.COM/B36113446.451189628;dc_trk_aid=649968711;dc_trk_cid=264166269;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gpp=$%7BGPP_STRING_755%7D;gpp_sid=$%7BGPP_SID%7D;ltd=;dc_tdv=13 ads · 1%
SK-II US new ads per month
- Sep 202677
- Aug 202667
- Jul 202630
- Apr 20261
- Apr 202423
- Mar 20247
- Jan 202410
- Dec 20239
- Nov 20231
SK-II US ads FAQ
- How many ads is SK-II US running on Facebook and Instagram?
- As of Nov 2026, SK-II US has 174 active ads and 225 ads in total in the Meta Ad Library.
- What kind of ads does SK-II US run?
- SK-II US's active ads are 72% video (152), 27% image (58), 1% carousel (2).
- Who does SK-II US target with its ads?
- Based on the reach Meta reports for its ads, SK-II US reaches people mostly in the United States.
- How often does SK-II US launch new ads?
- SK-II US has been advertising on Meta since Nov 2023. It launched 77 new ads in Sep 2026.
- What is SK-II US's most used ad headline?
- "Last Chance: 15% Off SK-II" — used on 56 ads.
- Where do SK-II US's ads send people?
- Most SK-II US ads link to ad.doubleclick.net. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like SK-II US?
- Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
- What hooks does SK-II US use in its ads?
- SK-II US's most-seen ads open with lines like "Discover the Japanese skincare secret loved across the world for every skin type.", "Go behind the scenes with SK-II Ambassador Anna Sawai and discover the essence behind her glowing, bare skin.", "Reduce dullness and improve dark spots for a radiant glow with GenOptics InfinitAura Brightening Serum.".
- Where can I watch SK-II US's video ads and commercials?
- This page lists SK-II US's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this SK-II US ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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