How many ads is Second Nature running on Facebook and Instagram?

As of Nov 2026, Second Nature has 58 active ads and 1,220 ads in total in the Meta Ad Library.

What kind of ads does Second Nature run?

Second Nature's active ads are 75% image (920), 24% video (300), 1% carousel (10).

Who does Second Nature target with its ads?

Based on the reach Meta reports for its ads, Second Nature reaches mostly women aged 45-54 in the United Kingdom.

How often does Second Nature launch new ads?

Second Nature has been advertising on Meta since Aug 2023. It launched 185 new ads in Oct 2026.

What is Second Nature's most used ad headline?

"Stop starting over, lose weight for good" — used on 895 ads.

Where do Second Nature's ads send people?

Most Second Nature ads link to care.secondnature.io. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Second Nature?

Brands with similar ads include Simple Online Pharmacy, Numan - Digital healthcare, Juniper UK, Boots UK, MedExpress.

What hooks does Second Nature use in its ads?

Second Nature's most-seen ads open with lines like "We don’t just tell you what to eat.", "Our experts are here to guide and support you every step of the way.", "Our members are making positive lifestyle changes and losing weight in a way that actually lasts, twice as effective as other weight-loss…".

Where can I watch Second Nature's video ads and commercials?

This page lists Second Nature's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Second Nature ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Second Nature ads

Facebook & Instagram ad library

58 live nowcare.secondnature.ioUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Second Nature has run 1,220 Facebook and Instagram ads since Aug 2023, and 58 are live right now. Its active ads are 75% image, 24% video, 1% carousel. They reach mostly women aged 45-54 in the United Kingdom. Most of them send traffic to care.secondnature.io. Across all ads, Meta reports about 3.6M reach.

Total ads: 1,220
Live now: 58
Video share: 24%
Top market: UK
Advertising since: Aug 2023

1,220 ads · most seen first

Second Nature ad hooks

The opening line of each of Second Nature's most-seen video and image ads.

01We don’t just tell you what to eat.
02Our experts are here to guide and support you every step of the way.
03Our members are making positive lifestyle changes and losing weight in a way that actually lasts, twice as effective as other weight-loss…
04Change is never easy.
05According to behavioural science, intrinsic motivation is one of the biggest predictors of long-term success when it comes to healthy…
06Rant incoming
07Joining Second Nature is like having your GP, therapist and nutritionist combined into one weight-loss programme.
08Most people find us after they've tried everything else.

Second Nature ad headlines

Headline	Ads	Longest run
Stop starting over, lose weight for good	895	181d
Lose the weight for good	633	95d
Get £50 off your first month	410	181d
Trusted by the NHS	135	105d
Switch to Second Nature	134	85d
Don't wait to start feeling yourself again	108	11d
Get started from just £54	102	14d
Get 20% off your first month	53	24d
Don't let your weight hold you back anymore	52	20d
Save 20% when you sign up today	51	16d

Longest-running Second Nature ad copy

Ad copy	Ads	Longest run
✅ 1:1 support from a registered nutritionist ✅ 4.8/5 ⭐⭐⭐⭐⭐ on TrustPilot ✅ Tackle emotional & stress eating ✅ Backed by the NHS ✅ Pay as little as £1 for your first 2 weeks	1	1,168d
✅ 1:1 support from a registered nutritionist<br /> ✅ 4.8/5 ⭐⭐⭐⭐⭐ on TrustPilot<br /> ✅ Tackle emotional & stress eating<br /> ✅ Backed by the NHS<br /> ✅ Pay as little as £1 for your first 2 weeks	1	1,168d
Learn more with Second Nature and get: ✅ 1:1 support from a nutrition expert ✅ 4.8/5 ⭐⭐⭐⭐⭐ on TrustPilot ✅ Tackle emotional & stress eating ✅ Created by experts from Oxford & Cambridge University ✅ Pay as little as $1 for your first 2 weeks	1	1,168d
We don’t just tell you what to eat. We help you understand why you eat and change it over time. By quieting the food noise and building awareness of your habits and patterns, change becomes more manageable. Small, practical steps add up…	1,267	181d
Weight loss isn’t as simple as “just eat less and move more.” That’s why Second Nature was built by doctors, psychologists, and nutritionists, experts who understand that lasting change involves biology, hormones, habits, stress…	22	181d
Rant incoming 🗣️ Every summer, our feeds fill up with the same messaging. The crash diets, the four week plans, the before and afters, the subtle (and not so subtle) implication that your body needs to look a certain way before you're…	9	113d
We believe that having the best people leads to the best weight-loss results for our members. Second Nature has been built and run by scientists, doctors, dietitians, and psychologists. Used by the NHS, recommended by GPs, and loved by…	1	110d
More and more people are switching to Second Nature from other weight-loss providers. The 3 main reasons: - They are looking for support with long-term habit change, which is ultimately what helps to keep the weight loss off for good…	3	105d
We don’t just tell you what to eat. We help you understand why you eat and change it over time. By quieting the food noise and building awareness of your habits and patterns, change becomes more manageable. Small, practical steps add up…	168	87d
Our experts are here to guide and support you every step of the way. Supported by clinicians. Recommended by GPs.	9	85d

Second Nature landing pages

https://care.secondnature.io/440 ads · 36%
https://www.secondnature.io/get-plan196 ads · 16%
https://care.secondnature.io/weight-loss-treatment189 ads · 15%
https://page.secondnature.io/weight-loss-2025-x175 ads · 14%
https://page.secondnature.io/weight-loss-202575 ads · 6%
https://care.secondnature.io/oral-medication43 ads · 4%
https://care.secondnature.io/weight-loss26 ads · 2%
https://www.secondnature.io/22 ads · 2%
https://page.secondnature.io/weight-loss-2025-x/?utm_source=meta&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}&fbclid={{fbclid}}19 ads · 2%
http://fb.me/11 ads · 1%

Second Nature new ads per month

Oct 2026185
Sep 202650
Aug 202657
Jul 2026154
Jun 2026188
May 202689
Apr 2026154
Mar 202661
Feb 202672
Jan 202665
Dec 202543
Nov 202531

Second Nature ads FAQ

How many ads is Second Nature running on Facebook and Instagram?: As of Nov 2026, Second Nature has 58 active ads and 1,220 ads in total in the Meta Ad Library.
What kind of ads does Second Nature run?: Second Nature's active ads are 75% image (920), 24% video (300), 1% carousel (10).
Who does Second Nature target with its ads?: Based on the reach Meta reports for its ads, Second Nature reaches mostly women aged 45-54 in the United Kingdom.
How often does Second Nature launch new ads?: Second Nature has been advertising on Meta since Aug 2023. It launched 185 new ads in Oct 2026.
What is Second Nature's most used ad headline?: "Stop starting over, lose weight for good" — used on 895 ads.
Where do Second Nature's ads send people?: Most Second Nature ads link to care.secondnature.io. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Second Nature?: Brands with similar ads include Simple Online Pharmacy, Numan - Digital healthcare, Juniper UK, Boots UK, MedExpress.
What hooks does Second Nature use in its ads?: Second Nature's most-seen ads open with lines like "We don’t just tell you what to eat.", "Our experts are here to guide and support you every step of the way.", "Our members are making positive lifestyle changes and losing weight in a way that actually lasts, twice as effective as other weight-loss…".
Where can I watch Second Nature's video ads and commercials?: This page lists Second Nature's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Second Nature ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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