Scholastic ads
Facebook & Instagram ad libraryScholastic has run 840 Facebook and Instagram ads since Feb 2023, and 727 are live right now. Its active ads are 52% video, 46% image, 1% carousel. Their reach is mostly in the United States. Most of them send traffic to ireadyabooks.tumblr.com.
- Total ads
- 840
- Live now
- 727
- Video share
- 52%
- Top market
- US
- Advertising since
- Feb 2023
- Dynamic22d
The Book Fair Is Coming
The countdown is on to the Scholastic Book Fair! Lifelong readers start here.
Learn More · bookfairs.scholastic.com
- Dynamic22d
Prepare for Your Book Fair
The countdown is on to the Scholastic Book Fair! Lifelong readers start here.
Learn More · bookfairs.scholastic.com
- Video22d
Best Way to Shop the Fair
Create an eWallet for your child and let them shop the Fair independently.
Learn more · bookfairs.scholastic.com
- Dynamic22d
Best Way to Shop the Fair
Create an eWallet for your child and let them shop the Fair independently.
Learn More · bookfairs.scholastic.com
Image23dOrder Now for Halloween
Treat kids to thrills, chills, and giggles! Order early to get your Book Clubs reads by Halloween.
Shop now · clubs.scholastic.com
Image23dShop Halloween Books
Treat kids to thrills, chills, and giggles! Order early to get your Book Clubs reads by Halloween.
Shop now · clubs.scholastic.com
Image23dShop the October Flyer
Get a free book with your Book Clubs order. All orders benefit your child's teacher!
Shop now · clubs.scholastic.com
Image23dFree Book with Purchase
Get a free book with your Book Clubs order. All orders benefit your child's teacher!
Shop now · clubs.scholastic.com
- Video23d
New from Kelly Yang!
Ding Ding! Check in with Mia Tang and her family at the Calivista Motel in Front Desk: The Graphic Novel!
Learn more · kids.scholastic.com
- Video23d
New from Kelly Yang!
Ding Ding! Check in with Mia Tang and her family at the Calivista Motel in Front Desk: The Graphic Novel!
Learn more · kids.scholastic.com
- Video23d
New from Kelly Yang!
Ding Ding! Check in with Mia Tang and her family at the Calivista Motel in Front Desk: The Graphic Novel!
Learn more · kids.scholastic.com
- Video23d
New from Kelly Yang!
The New York Times bestselling novel Front Desk is brought to life in a stunning graphic novel adaptation!
Learn more · kids.scholastic.com
- Video23d
New from Kelly Yang!
The New York Times bestselling novel Front Desk is brought to life in a stunning graphic novel adaptation!
Learn more · kids.scholastic.com
- Video23d
New from Kelly Yang!
The New York Times bestselling novel Front Desk is brought to life in a stunning graphic novel adaptation!
Learn more · kids.scholastic.com
- Dynamic24d
Workbook Value Packs
Explore popular workbooks designed to help kids build skills and stay engaged along the way. 📚❤️
Shop Now · shop.scholastic.com
Image24d25% Off Sitewide
The Big Fall Reading Sale is here! Save 25% sitewide with code READ25 and discover books, boxed sets, toys, and gifts for every kind of reader. Ends 10/13.
Shop now · shop.scholastic.com
- Video24d
Klutz Dog Man Puffy Stickers
Create 60 Dog Man-themed puffy stickers with an easy-squeeze sticker press!
Shop now · shop.scholastic.com
- Video24d
Klutz Dog Man Puffy Stickers
Make SUPA AWESOME Dog Man Puffy Stickers!
Shop now · shop.scholastic.com
- Video24d
Klutz Dog Man Puffy Stickers
Create 60 Dog Man-themed puffy stickers with an easy-squeeze sticker press!
Shop now · shop.scholastic.com
- Video24d
Klutz Dog Man Puffy Stickers
Make SUPA AWESOME Dog Man Puffy Stickers!
Shop now · shop.scholastic.com
- Video24d
Klutz Dog Man Puffy Stickers
Create 60 Dog Man-themed puffy stickers with an easy-squeeze sticker press!
Shop now · shop.scholastic.com
- Video24d
Klutz Dog Man Puffy Stickers
Make SUPA AWESOME Dog Man Puffy Stickers!
Shop now · shop.scholastic.com
Image25d25% Off Sitewide
The Big Fall Reading Sale is here! Save 25% sitewide with code READ25 and discover books, boxed sets, toys, and gifts for every kind of reader. Ends 10/13.
Shop now · shop.scholastic.com
Image25d25% Off Sitewide
The Big Fall Reading Sale is here! Save 25% sitewide with code READ25 and discover books, boxed sets, toys, and gifts for every kind of reader. Ends 10/13.
Shop now · shop.scholastic.com
Scholastic ad hooks
The opening line of each of Scholastic's newest video and image ads.
- 01The countdown is on to the Scholastic Book Fair!
- 02Create an eWallet for your child and let them shop the Fair independently.
- 03Treat kids to thrills, chills, and giggles!
- 04Get a free book with your Book Clubs order.
- 05The New York Times bestselling novel Front Desk is brought to life in a stunning graphic novel adaptation!
- 06Explore popular workbooks designed to help kids build skills and stay engaged along the way.
- 07The Big Fall Reading Sale is here!
- 08Create 60 Dog Man-themed puffy stickers with an easy-squeeze sticker press!
Scholastic ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Coming Out Perfect | 55 | 130d |
| 20% Off Sitewide | 54 | 115d |
| My Tokyo Summer | 47 | 130d |
| Baby-sitters on Board! | 45 | 61d |
| Scholastic | 44 | 45d |
| Heartstopper Volume 6 | 39 | 116d |
| Best Way to Shop the Fair | 35 | 87d |
| Give an eGift Card | 33 | 165d |
| Dead of Summer | 32 | 113d |
| New Queer Graphic Novel | 32 | 116d |
Longest-running Scholastic ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Be ready when boredom strikes! Stock up on crafts, puzzles, games, and more. | 2 | 245d |
| These best-selling books are waiting! Bring home the books that make reading a joy. ✨ | 4 | 193d |
| Save big with Scholastic Book Clubs. All orders help teachers build classroom libraries and parents build at-home libraries. | 4 | 171d |
| From $2 book of the week to value packs, shop Book Club's best deals for classroom and home libraries today. | 3 | 171d |
| Inspire children's love of reading at prices grown-ups love to see with Scholastic Book Clubs. | 3 | 171d |
| One gift. Endless book choices. Perfect for summer reading season. | 12 | 165d |
| What will they pick next? Dive into stories that keep kids turning pages all summer long. | 20 | 164d |
| This summer, skip the guesswork. Let kids choose the stories they can’t put down. | 7 | 164d |
| Smart practice that keeps kids progressing—easy, fun, and summer‑ready. | 18 | 164d |
| More than just a fundraiser, the Scholastic Book Fair delivers memories that last forever. | 13 | 156d |
Scholastic landing pages
- https://ireadyabooks.tumblr.com/post/810622877930045440/31 ads · 4%
- https://ireadyabooks.tumblr.com/post/81407564863414272026 ads · 3%
- https://ireadyabooks.tumblr.com/post/81062373405248716816 ads · 2%
- https://ireadyabooks.tumblr.com/post/79558016861387161615 ads · 2%
- https://ireadyabooks.tumblr.com/post/81062267665586585613 ads · 2%
- https://ireadyabooks.tumblr.com/post/818425724138553344/13 ads · 2%
- https://ireadyabooks.tumblr.com/post/82094995530699571310 ads · 1%
- https://kids.scholastic.com/content/kids64/en/books/next.html9 ads · 1%
- https://kids.scholastic.com/content/kids64/en/books/tiffany-d-jackson.html9 ads · 1%
- https://kids.scholastic.com/kid/books/max-beast/9 ads · 1%
Scholastic new ads per month
- Oct 202687
- Sep 2026146
- Aug 2026116
- Jul 2026252
- Jun 2026104
- May 202629
- Apr 20261
- Feb 20261
- Jan 202553
- Dec 202448
- Dec 20231
- Nov 20231
Scholastic ads FAQ
- How many ads is Scholastic running on Facebook and Instagram?
- As of Nov 2026, Scholastic has 727 active ads and 840 ads in total in the Meta Ad Library.
- What kind of ads does Scholastic run?
- Scholastic's active ads are 52% video (391), 46% image (346), 1% carousel (9).
- Who does Scholastic target with its ads?
- Based on the reach Meta reports for its ads, Scholastic reaches people mostly in the United States.
- How often does Scholastic launch new ads?
- Scholastic has been advertising on Meta since Feb 2023. It launched 87 new ads in Oct 2026.
- What is Scholastic's most used ad headline?
- "Coming Out Perfect" — used on 55 ads.
- Where do Scholastic's ads send people?
- Most Scholastic ads link to ireadyabooks.tumblr.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Scholastic?
- Brands with similar ads include Kingshot, Sony Pictures, Mob, MrQ, SayGames.
- What hooks does Scholastic use in its ads?
- Scholastic's most-seen ads open with lines like "The countdown is on to the Scholastic Book Fair!", "Create an eWallet for your child and let them shop the Fair independently.", "Treat kids to thrills, chills, and giggles!".
- Where can I watch Scholastic's video ads and commercials?
- This page lists Scholastic's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Scholastic ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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