Rimmel London ads
Facebook & Instagram ad libraryRimmel London has run 446 Facebook and Instagram ads since Oct 2025, and 22 are live right now. Its active ads are 77% video, 18% image, 5% carousel, and 247 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to boots.com. Across all ads, Meta reports about 121M reach.
- Total ads
- 446
- Live now
- 22
- Video share
- 77%
- Partnership ads
- 247
- Top market
- UK
- Advertising since
- Oct 2025
Dynamic30dRimmel Cherry Cappuccino
Craveable brown lashes start here 🤎🍒 Discover your Cherry Cappuccino look with Rimmel.
Shop Now · boots.com
Video68dad How to ACTUALLY apply your foundation for a flawless finish! Using the @rimmellondon Match Perfection Foundation. #rimmellondon @superdrug
Shop now · superdrug.com
Video147dad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047, 093 and 001…
Shop now · boots.com
Video147dad My favourite way to switch up my nail colour all summer💛🩵 using @rimmellondon super gel polish @superdrug #rimmellondon #summernails #nailinspo
Shop now · boots.com
Video147dad | would you wear these? delivering some diy summer nail inspo using @rimmellondon supergel polishes in shades 🩰 new romantic 🩵 in the clouds 🌺 sun fun…
Shop now · boots.com
Video96dbrown or black? 🤎🖤ngl the brown mascara looks so cool on dark skin ad 😮💨 tried the new @rimmellondon megalift mascara in brownie pie against my usual…
Shop now · boots.com
Video187dWish it could be spring all year round 🌸 lately I’ve been leaning into softer, fresher looks lately for dinner parties and the @rimmellondon Multi-Tasker…
Shop now · superdrug.com
Video96dbrown or black? 🤎🖤ngl the brown mascara looks so cool on dark skin ad 😮💨 tried the new @rimmellondon megalift mascara in brownie pie against my usual…
Shop now · boots.com
Video147dad | would you wear these? delivering some diy summer nail inspo using @rimmellondon supergel polishes in shades 🩰 new romantic 🩵 in the clouds 🌺 sun fun…
Shop now · boots.com
Dynamic97dChoose Your Thrill
Choose your THRILL. Cappuccino or Brownie Pie? Your favourite brown shades are now serving lashes. 🤎
Shop Now · boots.com
Video215dAD If that alarm sound triggered your fight or flight response, you’re probably a type b girlie as well 😩⭐️🩵 Shoutout to @rimmellondon for creating the…
Shop now · boots.com
Video154dad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047, 093 and 001…
Shop now · boots.com
Dynamic99dChoose Your Thrill
Get your lash lift from every angle, now in the viral Brownie Pie shade! 🤎
Shop Now · boots.com
Video215dThe it girl lip combo 💅🏻 @rimmellondon ad
Shop now · boots.com
Video274dAd When someone asks to split the bill but you only have the Rimmel Thrill Seeker Mega Lift mascara on you, it gives amazing volume & length ⭐️ #RimmelLondon…
Shop now · boots.com
Video215dAD If that alarm sound triggered your fight or flight response, you’re probably a type b girlie as well 😩⭐️🩵 Shoutout to @rimmellondon for creating the…
Shop now · boots.com
Dynamic68dReady For Any Match
No filter. Just Match Perfection Foundation with smart-tone technology, a pore blurring effect and an undetectable finish. 💙
Shop Now · superdrug.com
Video96dAd Extreme Volume or Lash Lift? ✨ I’ve definitely been reaching for the lift this summer 🤎 The NEW @rimmelondon Mega Lift Brownie Pie Mascara gives my lashes…
Shop now · boots.com
Dynamic274d{{product.name}}
Gravity doesn't stand a chance - NEW Thrill Seeker Mega Lift Mascara by Rimmel London 🚀
Shop Now · boots.com
Video68dad who doesn’t love a breathable hydrated base 🥲 @rimmellondon match perfection foundation in shade classic beige - we’re a good team 🫶🏻 available at…
Shop now · superdrug.com
Dynamic274d{{product.name}}
Gravity doesn't stand a chance - NEW Thrill Seeker Mega Lift Mascara by Rimmel London 🚀
Shop Now · boots.com
Video140dAD @rimmellondon Super Gel Nail Polish are so good they make it easy to switch it up!! 💅🏻 my under 10 minute routine at home makes life so much easier and…
Shop now · boots.com
Dynamic97dChoose Your Thrill
Get your lash lift from every angle, now in the viral Brownie Pie shade! 🤎
Shop Now · boots.com
Video181dThe perfect spring time blush 🌸💓💐🌺✨ @rimmellondon blush’n’brush comes in 6 shades to elevate your springtime makeup !! Now available at @superdrug ✨ ad…
Shop now · superdrug.com
Rimmel London ad hooks
The opening line of each of Rimmel London's most-seen video and image ads.
- 01Craveable brown lashes start here 🤎🍒 Discover your Cherry Cappuccino look with Rimmel.
- 02ad How to ACTUALLY apply your foundation for a flawless finish!
- 03ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047…
- 04ad My favourite way to switch up my nail colour all summer💛🩵 using @rimmellondon super gel polish @superdrug
- 05ad | would you wear these?
- 06brown or black?
- 07Wish it could be spring all year round 🌸 lately I’ve been leaning into softer, fresher looks lately for dinner parties and the…
- 08Choose your THRILL.
Rimmel London ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Rimmel Cherry Cappuccino | 549 | 16d |
| Choose Your Thrill | 378 | 22d |
| I Look Delicious | 210 | 21d |
| Ready For Any Match | 209 | 52d |
| {{product.name}} | 109 | 53d |
| New Turbocharged Glow ⚡ | 86 | 30d |
| Cherry Cappuccino - Boots | 48 | 16d |
| nails | Rimmel - Boots | 42 | 53d |
| Rimmel Match Perfection Foundation 200N Soft Beige SPF20 | Make Up | Superdrug | 39 | 34d |
| Main Stage Mani | 24 | 53d |
Longest-running Rimmel London ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Matching my nails to every fit thanks to @rimmellondon Super Gel ☀️AD | 30 | 53d |
| High-Shine Gel-Like manicure✅Lasts up to 14 days✅No UV lamp needed✅Summer nails sorted💅☀️🪩 | 54 | 53d |
| ad♥️why complicate things? the @rimmellondon super gels are staples in my kit and these 3 shades are gonna be your summer inspo for sure!! Nude - soul session Pink- New Romantics Red- rock n roll Available @bootsuk #summernails #rimmel… | 3 | 52d |
| ad | would you wear these? delivering some diy summer nail inspo using @rimmellondon supergel polishes in shades 🩰 new romantic 🩵 in the clouds 🌺 sun fun daze available in @bootsuk ! #nails #nailart #summernails #nailinspo #diynails |… | 3 | 52d |
| ad My favourite way to switch up my nail colour all summer💛🩵 using @rimmellondon super gel polish @superdrug #rimmellondon #summernails #nailinspo | 2 | 52d |
| ad what colour was your fav?❤️🤍💙 @rimmellondon super gel @superdrug #rimmellondon #makeup | 3 | 52d |
| In your bag: Rimmel Match Perfection Foundation + Match Perfection Powder = ready for any match. Shop now. | 90 | 52d |
| matching my nails to my outfits all summer 🩷⭐️🍧 >>> switching up my nails for every occasion has never been easier with the @rimmellondon super gel polish. no UV lamp needed & perfect results every time 🩷 AD #aestheticedit #nailinspo… | 12 | 52d |
| ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047, 093 and 001, OBSESSED @bootsuk #stopmotion #claymation #rimmellondon #nails #supergel | 2 | 52d |
| 💅Save on salon, spend on summer! ☀️shop your main stage mani with the UK’s #1 Nail Brand🪩 | 4 | 51d |
Rimmel London landing pages
- https://www.boots.com/rimmel-multi-tasker-turbocharged-glow-1037058366 ads · 15%
- https://www.boots.com/campaign-list-thirty-five42 ads · 9%
- https://www.superdrug.com/make-up/face/foundation/liquid-foundation/rimmel-match-perfection-foundation-200n-soft-beige-spf20/p/865541?gclsrc=aw.ds&gad_source=1&gad_campaignid=22603647318&gbraid=0AAAAADp4mz9d6QKdfNHu5Iprt0092l7lL&gclid=Cj0KCQjwkOvTBhDgARIsAKUNyRuO75arPXgMQoRI5IVf1P1fhv2cbAoAsNnZx02oMDgaAAS8wAklwNQaArsUEALw_wcB41 ads · 9%
- https://www.boots.com/rimmel-thrill-seeker-mega-lift-mascara-1037370537 ads · 8%
- https://www.superdrug.com/rimmel-blush-n-brush/c/rimmel-blush-brush33 ads · 7%
- https://www.boots.com/campaign-list-thirty30 ads · 7%
- https://www.boots.com/campaign-list-three30 ads · 7%
- https://www.boots.com/campaign-list-twenty27 ads · 6%
- https://www.superdrug.com/rimmel-101-build-your-makeup-bag/c/rimmel-101-make-up-bag26 ads · 6%
- https://www.boots.com/rimmel/rimmel-nails25 ads · 6%
Rimmel London new ads per month
- Oct 202652
- Sep 202633
- Aug 202628
- Jul 202618
- Jun 202639
- May 202612
- Apr 202651
- Mar 202627
- Jan 202643
- Nov 202592
- Oct 202551
Rimmel London ads FAQ
- How many ads is Rimmel London running on Facebook and Instagram?
- As of Nov 2026, Rimmel London has 22 active ads and 446 ads in total in the Meta Ad Library.
- What kind of ads does Rimmel London run?
- Rimmel London's active ads are 77% video (362), 18% image (84), 5% carousel (24).
- Who does Rimmel London target with its ads?
- Based on the reach Meta reports for its ads, Rimmel London reaches mostly women aged 25-34 in the United Kingdom.
- How often does Rimmel London launch new ads?
- Rimmel London has been advertising on Meta since Oct 2025. It launched 52 new ads in Oct 2026.
- What is Rimmel London's most used ad headline?
- "Rimmel Cherry Cappuccino" — used on 549 ads.
- Where do Rimmel London's ads send people?
- Most Rimmel London ads link to boots.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Rimmel London?
- Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Medicube (1236886609665645).
- What hooks does Rimmel London use in its ads?
- Rimmel London's most-seen ads open with lines like "Craveable brown lashes start here 🤎🍒 Discover your Cherry Cappuccino look with Rimmel.", "ad How to ACTUALLY apply your foundation for a flawless finish!", "ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047…".
- Where can I watch Rimmel London's video ads and commercials?
- This page lists Rimmel London's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Rimmel London ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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