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Rimmel London ads

22 live nowUpdated Nov 1, 2026

Rimmel London has run 446 Facebook and Instagram ads since Oct 2025, and 22 are live right now. Its active ads are 77% video, 18% image, 5% carousel, and 247 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to boots.com. Across all ads, Meta reports about 121M reach.

Total ads
446
Live now
22
Video share
77%
Partnership ads
247
Top market
UK
Advertising since
Oct 2025
  1. Rimmel London ad: Rimmel Cherry CappuccinoDynamic30d

    Rimmel Cherry Cappuccino

    Craveable brown lashes start here 🤎🍒 Discover your Cherry Cappuccino look with Rimmel.

    Shop Now · boots.com

  2. Rimmel London ad: ad How to ACTUALLY apply your foundation for a flawless finish! Using the…Video68d

    ad How to ACTUALLY apply your foundation for a flawless finish! Using the @rimmellondon Match Perfection Foundation. #rimmellondon @superdrug

    Shop now · superdrug.com

  3. Rimmel London ad: ad I wish I could have a little clay friend do my nails all the time, summer…Video147d

    ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047, 093 and 001…

    Shop now · boots.com

  4. Rimmel London ad: ad My favourite way to switch up my nail colour all summer💛🩵 using…Video147d

    ad My favourite way to switch up my nail colour all summer💛🩵 using @rimmellondon super gel polish @superdrug #rimmellondon #summernails #nailinspo

    Shop now · boots.com

  5. Rimmel London ad: ad | would you wear these? delivering some diy summer nail inspo using…Video147d

    ad | would you wear these? delivering some diy summer nail inspo using @rimmellondon supergel polishes in shades 🩰 new romantic 🩵 in the clouds 🌺 sun fun…

    Shop now · boots.com

  6. Rimmel London ad: brown or black? 🤎🖤ngl the brown mascara looks so cool on dark skin ad 😮‍💨…Video96d

    brown or black? 🤎🖤ngl the brown mascara looks so cool on dark skin ad 😮‍💨 tried the new @rimmellondon megalift mascara in brownie pie against my usual…

    Shop now · boots.com

  7. Rimmel London ad: Wish it could be spring all year round 🌸 lately I’ve been leaning into…Video187d

    Wish it could be spring all year round 🌸 lately I’ve been leaning into softer, fresher looks lately for dinner parties and the @rimmellondon Multi-Tasker…

    Shop now · superdrug.com

  8. Rimmel London ad: brown or black? 🤎🖤ngl the brown mascara looks so cool on dark skin ad 😮‍💨…Video96d

    brown or black? 🤎🖤ngl the brown mascara looks so cool on dark skin ad 😮‍💨 tried the new @rimmellondon megalift mascara in brownie pie against my usual…

    Shop now · boots.com

  9. Rimmel London ad: ad | would you wear these? delivering some diy summer nail inspo using…Video147d

    ad | would you wear these? delivering some diy summer nail inspo using @rimmellondon supergel polishes in shades 🩰 new romantic 🩵 in the clouds 🌺 sun fun…

    Shop now · boots.com

  10. Rimmel London ad: Choose Your ThrillDynamic97d

    Choose Your Thrill

    Choose your THRILL. Cappuccino or Brownie Pie? Your favourite brown shades are now serving lashes. 🤎

    Shop Now · boots.com

  11. Rimmel London ad: AD If that alarm sound triggered your fight or flight response, you’re…Video215d

    AD If that alarm sound triggered your fight or flight response, you’re probably a type b girlie as well 😩⭐️🩵 Shoutout to @rimmellondon for creating the…

    Shop now · boots.com

  12. Rimmel London ad: ad I wish I could have a little clay friend do my nails all the time, summer…Video154d

    ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047, 093 and 001…

    Shop now · boots.com

  13. Rimmel London ad: Choose Your ThrillDynamic99d

    Choose Your Thrill

    Get your lash lift from every angle, now in the viral Brownie Pie shade! 🤎

    Shop Now · boots.com

  14. Rimmel London ad: The it girl lip combo 💅🏻 @rimmellondon adVideo215d

    The it girl lip combo 💅🏻 @rimmellondon ad

    Shop now · boots.com

  15. Rimmel London ad: Ad When someone asks to split the bill but you only have the Rimmel Thrill…Video274d

    Ad When someone asks to split the bill but you only have the Rimmel Thrill Seeker Mega Lift mascara on you, it gives amazing volume & length ⭐️ #RimmelLondon…

    Shop now · boots.com

  16. Rimmel London ad: AD If that alarm sound triggered your fight or flight response, you’re…Video215d

    AD If that alarm sound triggered your fight or flight response, you’re probably a type b girlie as well 😩⭐️🩵 Shoutout to @rimmellondon for creating the…

    Shop now · boots.com

  17. Rimmel London ad: Ready For Any MatchDynamic68d

    Ready For Any Match

    No filter. Just Match Perfection Foundation with smart-tone technology, a pore blurring effect and an undetectable finish. 💙

    Shop Now · superdrug.com

  18. Rimmel London ad: Ad Extreme Volume or Lash Lift? ✨ I’ve definitely been reaching for the lift…Video96d

    Ad Extreme Volume or Lash Lift? ✨ I’ve definitely been reaching for the lift this summer 🤎 The NEW @rimmelondon Mega Lift Brownie Pie Mascara gives my lashes…

    Shop now · boots.com

  19. Rimmel London ad: {{product.name}}Dynamic274d

    {{product.name}}

    Gravity doesn't stand a chance - NEW Thrill Seeker Mega Lift Mascara by Rimmel London 🚀

    Shop Now · boots.com

  20. Rimmel London ad: ad who doesn’t love a breathable hydrated base 🥲 @rimmellondon match…Video68d

    ad who doesn’t love a breathable hydrated base 🥲 @rimmellondon match perfection foundation in shade classic beige - we’re a good team 🫶🏻 available at…

    Shop now · superdrug.com

  21. Rimmel London ad: {{product.name}}Dynamic274d

    {{product.name}}

    Gravity doesn't stand a chance - NEW Thrill Seeker Mega Lift Mascara by Rimmel London 🚀

    Shop Now · boots.com

  22. Rimmel London ad: AD @rimmellondon Super Gel Nail Polish are so good they make it easy to switch…Video140d

    AD @rimmellondon Super Gel Nail Polish are so good they make it easy to switch it up!! 💅🏻 my under 10 minute routine at home makes life so much easier and…

    Shop now · boots.com

  23. Rimmel London ad: Choose Your ThrillDynamic97d

    Choose Your Thrill

    Get your lash lift from every angle, now in the viral Brownie Pie shade! 🤎

    Shop Now · boots.com

  24. Rimmel London ad: The perfect spring time blush 🌸💓💐🌺✨ @rimmellondon blush’n’brush comes in 6…Video181d

    The perfect spring time blush 🌸💓💐🌺✨ @rimmellondon blush’n’brush comes in 6 shades to elevate your springtime makeup !! Now available at @superdrug ✨ ad…

    Shop now · superdrug.com

Rimmel London ad hooks

The opening line of each of Rimmel London's most-seen video and image ads.

  1. 01Craveable brown lashes start here 🤎🍒 Discover your Cherry Cappuccino look with Rimmel.
  2. 02ad How to ACTUALLY apply your foundation for a flawless finish!
  3. 03ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047…
  4. 04ad My favourite way to switch up my nail colour all summer💛🩵 using @rimmellondon super gel polish @superdrug
  5. 05ad | would you wear these?
  6. 06brown or black?
  7. 07Wish it could be spring all year round 🌸 lately I’ve been leaning into softer, fresher looks lately for dinner parties and the…
  8. 08Choose your THRILL.

Rimmel London ad headlines

HeadlineAdsLongest run
Rimmel Cherry Cappuccino54916d
Choose Your Thrill37822d
I Look Delicious21021d
Ready For Any Match20952d
{{product.name}}10953d
New Turbocharged Glow ⚡8630d
Cherry Cappuccino - Boots4816d
nails | Rimmel - Boots4253d
Rimmel Match Perfection Foundation 200N Soft Beige SPF20 | Make Up | Superdrug3934d
Main Stage Mani2453d

Longest-running Rimmel London ad copy

Ad copyAdsLongest run
Matching my nails to every fit thanks to @rimmellondon Super Gel ☀️AD3053d
High-Shine Gel-Like manicure✅Lasts up to 14 days✅No UV lamp needed✅Summer nails sorted💅☀️🪩5453d
ad♥️why complicate things? the @rimmellondon super gels are staples in my kit and these 3 shades are gonna be your summer inspo for sure!! Nude - soul session Pink- New Romantics Red- rock n roll Available @bootsuk #summernails #rimmel…352d
ad | would you wear these? delivering some diy summer nail inspo using @rimmellondon supergel polishes in shades 🩰 new romantic 🩵 in the clouds 🌺 sun fun daze available in @bootsuk ! #nails #nailart #summernails #nailinspo #diynails |…352d
ad My favourite way to switch up my nail colour all summer💛🩵 using @rimmellondon super gel polish @superdrug #rimmellondon #summernails #nailinspo252d
ad what colour was your fav?❤️🤍💙 @rimmellondon super gel @superdrug #rimmellondon #makeup352d
In your bag: Rimmel Match Perfection Foundation + Match Perfection Powder = ready for any match. Shop now.9052d
matching my nails to my outfits all summer 🩷⭐️🍧 >>> switching up my nails for every occasion has never been easier with the @rimmellondon super gel polish. no UV lamp needed & perfect results every time 🩷 AD #aestheticedit #nailinspo…1252d
ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047, 093 and 001, OBSESSED @bootsuk #stopmotion #claymation #rimmellondon #nails #supergel252d
💅Save on salon, spend on summer! ☀️shop your main stage mani with the UK’s #1 Nail Brand🪩451d

Rimmel London landing pages

  1. https://www.boots.com/rimmel-multi-tasker-turbocharged-glow-1037058366 ads · 15%
  2. https://www.boots.com/campaign-list-thirty-five42 ads · 9%
  3. https://www.superdrug.com/make-up/face/foundation/liquid-foundation/rimmel-match-perfection-foundation-200n-soft-beige-spf20/p/865541?gclsrc=aw.ds&gad_source=1&gad_campaignid=22603647318&gbraid=0AAAAADp4mz9d6QKdfNHu5Iprt0092l7lL&gclid=Cj0KCQjwkOvTBhDgARIsAKUNyRuO75arPXgMQoRI5IVf1P1fhv2cbAoAsNnZx02oMDgaAAS8wAklwNQaArsUEALw_wcB41 ads · 9%
  4. https://www.boots.com/rimmel-thrill-seeker-mega-lift-mascara-1037370537 ads · 8%
  5. https://www.superdrug.com/rimmel-blush-n-brush/c/rimmel-blush-brush33 ads · 7%
  6. https://www.boots.com/campaign-list-thirty30 ads · 7%
  7. https://www.boots.com/campaign-list-three30 ads · 7%
  8. https://www.boots.com/campaign-list-twenty27 ads · 6%
  9. https://www.superdrug.com/rimmel-101-build-your-makeup-bag/c/rimmel-101-make-up-bag26 ads · 6%
  10. https://www.boots.com/rimmel/rimmel-nails25 ads · 6%

Rimmel London new ads per month

  • Oct 202652
  • Sep 202633
  • Aug 202628
  • Jul 202618
  • Jun 202639
  • May 202612
  • Apr 202651
  • Mar 202627
  • Jan 202643
  • Nov 202592
  • Oct 202551

Rimmel London ads FAQ

How many ads is Rimmel London running on Facebook and Instagram?
As of Nov 2026, Rimmel London has 22 active ads and 446 ads in total in the Meta Ad Library.
What kind of ads does Rimmel London run?
Rimmel London's active ads are 77% video (362), 18% image (84), 5% carousel (24).
Who does Rimmel London target with its ads?
Based on the reach Meta reports for its ads, Rimmel London reaches mostly women aged 25-34 in the United Kingdom.
How often does Rimmel London launch new ads?
Rimmel London has been advertising on Meta since Oct 2025. It launched 52 new ads in Oct 2026.
What is Rimmel London's most used ad headline?
"Rimmel Cherry Cappuccino" — used on 549 ads.
Where do Rimmel London's ads send people?
Most Rimmel London ads link to boots.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Rimmel London?
Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Medicube (1236886609665645).
What hooks does Rimmel London use in its ads?
Rimmel London's most-seen ads open with lines like "Craveable brown lashes start here 🤎🍒 Discover your Cherry Cappuccino look with Rimmel.", "ad How to ACTUALLY apply your foundation for a flawless finish!", "ad I wish I could have a little clay friend do my nails all the time, summer nails with @rimmellondon super gels, I used shades 032, 047…".
Where can I watch Rimmel London's video ads and commercials?
This page lists Rimmel London's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Rimmel London ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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