How many ads is Rare Beauty running on Facebook and Instagram?

As of Nov 2026, Rare Beauty has 452 active ads and 457 ads in total in the Meta Ad Library.

What kind of ads does Rare Beauty run?

Rare Beauty's active ads are 61% video (280), 39% image (177).

Who does Rare Beauty target with its ads?

Based on the reach Meta reports for its ads, Rare Beauty reaches people mostly in the United States.

How often does Rare Beauty launch new ads?

Rare Beauty has been advertising on Meta since Dec 2023. It launched 12 new ads in Oct 2026.

What is Rare Beauty's most used ad headline?

"NEW Jumbo Brow Gel" — used on 225 ads.

Where do Rare Beauty's ads send people?

Most Rare Beauty ads link to rarebeauty.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Rare Beauty?

Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.

What hooks does Rare Beauty use in its ads?

Rare Beauty's most-seen ads open with lines like "A pinch-perfect flush, twice over.", "Shop the New Delena bundle!", "Meet the new BÉIS x Rare Beauty Limitless Cheek & Lip Set - made for life on the go.".

Where can I watch Rare Beauty's video ads and commercials?

This page lists Rare Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Rare Beauty ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Rare Beauty ads

Facebook & Instagram ad library

452 live nowrarebeauty.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Rare Beauty has run 457 Facebook and Instagram ads since Dec 2023, and 452 are live right now. Its active ads are 61% video, 39% image, and 36 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to rarebeauty.com.

Total ads: 457
Live now: 452
Video share: 61%
Partnership ads: 36
Top market: US
Advertising since: Dec 2023

457 ads · most seen first

Rare Beauty ad hooks

The opening line of each of Rare Beauty's most-seen video and image ads.

01A pinch-perfect flush, twice over.
02Shop the New Delena bundle!
03Meet the new BÉIS x Rare Beauty Limitless Cheek & Lip Set - made for life on the go.
04A Dewy Liquid Blush & Luminizing Lip Gloss, together in one travel-ready set.✈️🩷 Shop now at rarebeauty.com
05Incoming 👀 The bestselling clear brow gel everyone’s obsessed with just got a whole lot bigger!
06Your (and Selena’s!) fave brow gel just got a whole lot bigger!
07You can’t have too much of a good thing, especially when it’s our bestselling brow gel.
08NEW holiday gifts are made for someone special (and that someone can be you).

Rare Beauty ad headlines

Headline	Ads	Longest run
NEW Jumbo Brow Gel	225	39d
New Holiday Collection	225	49d
20% off Friends & Family 💗	195	60d
Soft Pinch Lip Oil Stick	191	117d
NEW Rare Beginnings	130	98d
New Holiday Gifts	100	49d
Friends & Family \| Ends 9/4	100	60d
{{product.name}}	99	86d
NEW Brow Harmony Tinted Gel	91	158d
NEW Natural Matte Foundation	77	213d

Longest-running Rare Beauty ad copy

Ad copy	Ads	Longest run
All you need is a pinch 💕 Get a vibrant flush of color with our bestselling Soft Pinch Liquid Blush.	4	271d
EVERYONE'S FAVORITE BLUSH 🩷 Vibrant, easy to blend, long-lasting... It's pinch-perfect color.	2	271d
Designed to turn heads—compliments, guaranteed. A warm, decadent fragrance w/ a little bit of spice.	4	271d
Brow Harmony Lifting Gel 💖 Long-lasting hold and flexible wear to frame your brows all day.	4	271d
Your favorite mascara, now in rich brown. Same buildable volume, length, and curl—a softer, more effortless look.	6	221d
This is makeup made to feel good in, without hiding what makes you unique. Shop now and get free shipping on your $50+ order.	6	221d
See your best skin with every drop of NEW True to Myself Natural Matte Longwear Foundation, buildable natural matte coverage that lasts all day.	18	213d
NEW True to Myself Natural Matte Longwear Foundation is the 3-in-1 shortcut to your best skin: ✔️Self-primes ✔️Covers ✔️Self-sets	23	213d
48 shades. Natural matte finish. NEW True to Myself Natural Matte Longwear Foundation always stays true to you.	26	212d
Self-priming, self-setting coverage. NEW True to Myself Natural Matte Longwear Foundation shows your best complexion in a single step.	6	194d

Rare Beauty landing pages

https://www.rarebeauty.com/collections/sets65 ads · 14%
https://www.rarebeauty.com/collections/fragrance62 ads · 14%
https://www.rarebeauty.com/collections/shop-all61 ads · 13%
https://www.rarebeauty.com/products/brow-harmony-flexible-lifting-gel-jumbo36 ads · 8%
https://www.rarebeauty.com/products/soft-pinch-lip-oil-stick36 ads · 8%
https://www.rarebeauty.com/products/brow-harmony-flexible-lifting-gel22 ads · 5%
https://www.sephora.com/product/rare-eau-de-parfum-P51717822 ads · 5%
https://www.rarebeauty.com/products/soft-pinch-liquid-blush17 ads · 4%
https://www.rarebeauty.com/products/true-to-myself-natural-matte-longwear-foundation17 ads · 4%
https://www.rarebeauty.com/collections/new14 ads · 3%

Rare Beauty new ads per month

Oct 202612
Sep 2026188
Aug 2026117
Jul 202676
Jun 202624
May 202617
Apr 202612
Mar 20262
Feb 20264
Jan 20261
Feb 20251
Jan 20252

Rare Beauty ads FAQ

How many ads is Rare Beauty running on Facebook and Instagram?: As of Nov 2026, Rare Beauty has 452 active ads and 457 ads in total in the Meta Ad Library.
What kind of ads does Rare Beauty run?: Rare Beauty's active ads are 61% video (280), 39% image (177).
Who does Rare Beauty target with its ads?: Based on the reach Meta reports for its ads, Rare Beauty reaches people mostly in the United States.
How often does Rare Beauty launch new ads?: Rare Beauty has been advertising on Meta since Dec 2023. It launched 12 new ads in Oct 2026.
What is Rare Beauty's most used ad headline?: "NEW Jumbo Brow Gel" — used on 225 ads.
Where do Rare Beauty's ads send people?: Most Rare Beauty ads link to rarebeauty.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Rare Beauty?: Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
What hooks does Rare Beauty use in its ads?: Rare Beauty's most-seen ads open with lines like "A pinch-perfect flush, twice over.", "Shop the New Delena bundle!", "Meet the new BÉIS x Rare Beauty Limitless Cheek & Lip Set - made for life on the go.".
Where can I watch Rare Beauty's video ads and commercials?: This page lists Rare Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Rare Beauty ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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