How many ads is Palmer's running on Facebook and Instagram?

As of Nov 2026, Palmer's has 752 active ads and 975 ads in total in the Meta Ad Library.

What kind of ads does Palmer's run?

Palmer's's active ads are 90% video (879), 8% image (81), 2% carousel (20).

Who does Palmer's target with its ads?

Based on the reach Meta reports for its ads, Palmer's reaches people mostly in the United States.

How often does Palmer's launch new ads?

Palmer's has been advertising on Meta since Feb 2021. It launched 115 new ads in Oct 2026.

What is Palmer's's most used ad headline?

"Holy Grail 3-Step Skincare" — used on 201 ads.

Where do Palmer's's ads send people?

Most Palmer's ads link to walmart.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Palmer's?

Brands with similar ads include Dove (382082355205211), Medicube (1236886609665645), Kitsch, Paula's Choice (357826684003), LARQ.

What hooks does Palmer's use in its ads?

Palmer's's most-seen ads open with lines like "Shop Shimmer Radiance Oil", "Visibly smooth, tighten & hydrate skin with our tropical-scented Brazilian Coco Cream & Firming Oil.", "Visibly tighter, smoother skin with a glow to match.".

Where can I watch Palmer's's video ads and commercials?

This page lists Palmer's's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Palmer's ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Palmer's ads

Facebook & Instagram ad library

752 live nowwalmart.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Palmer's has run 975 Facebook and Instagram ads since Feb 2021, and 752 are live right now. Its active ads are 90% video, 8% image, 2% carousel, and 19 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to walmart.com.

Total ads: 975
Live now: 752
Video share: 90%
Partnership ads: 19
Top market: US
Advertising since: Feb 2021

975 ads · most seen first

Palmer's ad hooks

The opening line of each of Palmer's's most-seen video and image ads.

01Shop Shimmer Radiance Oil
02Visibly smooth, tighten & hydrate skin with our tropical-scented Brazilian Coco Cream & Firming Oil.
03Visibly tighter, smoother skin with a glow to match.
04all-day lemon sorbet @Palmer's @imjessicazhang
05My post-shower routine just got an upgrade🍋✨I've been loving the NEW Lemon Sorbet collection from @Palmer's @fifiimarie
06Some skincare brands you discover.
07New @Palmer's Tahitian Vanilla Shimmer 🧁🌟 @lifeofakura
08the secret to smelling good all day is your hair routine!!

Palmer's ad headlines

Headline	Ads	Longest run
Holy Grail 3-Step Skincare	201	130d
Glow Locking 101	196	128d
Your Skin Transformation	118	130d
Your Vanilla Hair Era	116	205d
Indulge your skin	66	198d
Help Post-GLP-1 Sagging	62	145d
Pregnancy Skin Must-Haves	61	145d
Shimmer That Hits	59	202d
Fade imperfections away	48	184d
Rock Your Bump, Mama	47	457d

Longest-running Palmer's ad copy

Ad copy	Ads	Longest run
Confident moms are hot moms. Palmer’s helps improve the appearance of stretch marks & scars —trusted care for every stage.	47	457d
Get ready to shine with our Shimmer Radiance Body Oil and Shimmer Stick✨	35	361d
Reveal your best skin yet with this anti-aging duo - targets fine lines & uneven tone for visibly smoother, radiant skin.	12	333d
Our NEW Brazilian Coco Oil visibly firms + tones everything—bum, belly, bust and beyond with real results.	7	328d
My favorite body shimmer🤍✨ @Palmer’s @Walmart #BeforeAndAfter #PalmersTransformation #ShimmerRadiance #asmr #bodyshimmer @fifiimarie	4	272d
Visibly smooth, tighten & hydrate skin with our tropical-scented Brazilian Coco Cream & Firming Oil.	56	209d
To keep their skin soft & supple during pregnancy, moms trust Palmer’s the #1 stretch mark brand.	20	208d
Your new hydrating hair indulgence, wrapped in an irresistible vanilla scent🍦 New Tahitian Vanilla Haircare	88	205d
Shop Shimmer Radiance Oil	11	202d
Get an all-over glow without the filter. Our oil blurs skin while enhancing radiance on any skin tone	33	202d

Palmer's landing pages

https://www.walmart.com/brand/palmers/face-care/10006671109 ads · 11%
https://www.walmart.com/brand/palmers/tahitian-vanilla-hair-care/20041219?selectedSellerId=091 ads · 9%
https://www.amazon.com/stores/page/preview?isPreview=1&isSlp=1&asins=B00J1FNW28,B00W2CTHT4,B0FB9L3K7J70 ads · 7%
https://www.amazon.com/Palmers-Formula-Radiance-Enhances-Hydrating/dp/B0D8QLGD8Q69 ads · 7%
https://www.amazon.com/Palmers-Cleanser-Fragrance-Cleansing-Brighten/dp/B0C442QNG6?ref_=ast_sto_dp55 ads · 6%
https://www.target.com/s?searchTerm=palmer%27s+brazilian+coco+firming55 ads · 6%
https://www.walmart.com/ip/Palmer-s-Cocoa-Butter-Formula-Shimmer-Radiance-Body-Oil-for-Dry-Skin-5-1-oz/547136671854 ads · 6%
https://www.walmart.com/brand/palmers/stretch-marks-and-scar-care/1001093053 ads · 5%
https://www.amazon.com/stores/page/preview?isPreview=1&isSlp=1&asins=B0FB9K2N7K,B0FB9LRL1V,B0F9Q1M4W843 ads · 4%
https://www.walmart.com/brand/palmers/cocoa-butter-formula-tahitian-vanilla-skincare/20007429?selectedSellerId=040 ads · 4%

Palmer's new ads per month

Oct 2026115
Sep 2026206
Aug 2026135
Jul 2026111
Jun 2026193
May 2026109
Apr 202691
Feb 20263
Dec 20254
Nov 20252
Aug 20253
Apr 20251

Palmer's ads FAQ

How many ads is Palmer's running on Facebook and Instagram?: As of Nov 2026, Palmer's has 752 active ads and 975 ads in total in the Meta Ad Library.
What kind of ads does Palmer's run?: Palmer's's active ads are 90% video (879), 8% image (81), 2% carousel (20).
Who does Palmer's target with its ads?: Based on the reach Meta reports for its ads, Palmer's reaches people mostly in the United States.
How often does Palmer's launch new ads?: Palmer's has been advertising on Meta since Feb 2021. It launched 115 new ads in Oct 2026.
What is Palmer's's most used ad headline?: "Holy Grail 3-Step Skincare" — used on 201 ads.
Where do Palmer's's ads send people?: Most Palmer's ads link to walmart.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Palmer's?: Brands with similar ads include Dove (382082355205211), Medicube (1236886609665645), Kitsch, Paula's Choice (357826684003), LARQ.
What hooks does Palmer's use in its ads?: Palmer's's most-seen ads open with lines like "Shop Shimmer Radiance Oil", "Visibly smooth, tighten & hydrate skin with our tropical-scented Brazilian Coco Cream & Firming Oil.", "Visibly tighter, smoother skin with a glow to match.".
Where can I watch Palmer's's video ads and commercials?: This page lists Palmer's's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Palmer's ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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