AdManage.ai logo
Naked Paper logo

Naked Paper ads

226 live nowUpdated Nov 1, 2026

Naked Paper has run 1,552 Facebook and Instagram ads since Jun 2020, and 226 are live right now. Its active ads are 53% image, 47% video, 0% carousel, and 70 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to uk.nakedpaper.com. Across all ads, Meta reports about 7.8M reach.

Total ads
1,552
Live now
226
Video share
47%
Partnership ads
70
Top market
UK
Advertising since
Jun 2020
  1. Dynamic61d

    The UK's Highest Rated Eco Loo Roll 🧻

    The only loo roll that goes anywhere near MY backside is this. Naked Paper. Made from recycled cardboard or bamboo in a fossil fuel free factory AND it costs…

    Shop Now · uk.nakedpaper.com

  2. Dynamic94d

    It’s brown, because it’s greener

    We've been reaching for this all of our lives, and never once questioned why it's white. Someone, somewhere decided that white looked a bit more ""fancy"". So…

    Shop Now · uk.nakedpaper.com

  3. Dynamic48d

    The UK’s Highest Rated Eco Loo Roll

    White loo roll isn’t naturally white. It’s bleached. Ours isn’t. Unbleached, no harsh chemicals, and made from bamboo or recycled materials – with a lower…

    Shop Now · uk.nakedpaper.com

  4. Naked Paper ad: Toilet Paper Made BetterVideo474d

    Toilet Paper Made Better

    Our beautiful toilet paper is brown, just as nature intended. No bleach, no harsh chemicals, no need. Just super soft, sustainable, affordable loo roll…

    Shop now · uk.nakedpaper.com

  5. Naked Paper ad: Eco loo roll that doesn’t cost the earthDynamic174d

    Eco loo roll that doesn’t cost the earth

    Think eco loo roll is unaffordable? Think again. Most supermarket rolls: 150-190 sheets. Ours: 320 sheets. More sheets. Fewer replacements. Better value per…

    Shop Now · uk.nakedpaper.com

  6. Dynamic48d

    The UK’s Highest Rated Eco Loo Roll

    The cleanest thing about our loo roll is what’s not in it. No bleach. No harsh chemicals. No need. Just thoughtfully made paper from bamboo or recycled…

    Shop Now · uk.nakedpaper.com

  7. Dynamic94d

    It’s brown, because it’s greener

    We've been reaching for this all of our lives, and never once questioned why it's white. Someone, somewhere decided that white looked a bit more ""fancy"". So…

    Shop Now · uk.nakedpaper.com

  8. Dynamic48d

    It’s brown, because it’s greener

    This wasn't sponsored, gifted, paid for, or arranged by us. Just a genuine conversation from the Talking Rubbish podcast about toilet paper packaging and…

    Shop Now · uk.nakedpaper.com

  9. Dynamic61d

    The UK's Highest Rated Eco Loo Roll 🧻

    I leave something brown in the bathroom every day. And I think you should too. I'm talking about my loo roll, Naked Paper. They do things differently. ✨ No…

    Shop Now · uk.nakedpaper.com

  10. Naked Paper ad: The UK's Top Rated Eco Loo RollVideo474d

    The UK's Top Rated Eco Loo Roll

    This is how we created the UK's top-rated eco loo roll 🌱 No bleach, plastic or harsh chemicals. Verify: nakedpaper.com/green-creds

    Shop now · uk.nakedpaper.com

  11. Naked Paper ad: The UK's Most Eco Friendly Loo Roll 🧻Dynamic460d

    The UK's Most Eco Friendly Loo Roll 🧻

    We’ve questioned many things. Except the one thing we use everyday. Toilet paper. 🧻 Naked Paper is the switch that doesn’t sacrifice softness - or the…

    Shop Now · uk.nakedpaper.com

  12. Naked Paper ad: It’s brown, because it’s greenerDynamic48d

    It’s brown, because it’s greener

    I don’t usually endorse products, but this is one I genuinely use at home. Unbleached loo roll, kitchen roll and tissues from Naked Paper – soft, greener and…

    Shop Now · uk.nakedpaper.com

  13. Naked Paper ad: The UK’s Highest Rated Eco Loo RollDynamic145d

    The UK’s Highest Rated Eco Loo Roll

    White loo roll isn’t naturally white. It’s bleached. Ours isn’t. Unbleached, no harsh chemicals, and made from bamboo or recycled materials – with a lower…

    Shop Now · uk.nakedpaper.com

  14. Naked Paper ad: It’s brown, because it’s greenerDynamic89d

    It’s brown, because it’s greener

    White loo roll isn’t naturally white. It’s bleached. Ours isn’t. Unbleached, no harsh chemicals, and made from bamboo or recycled materials – with a lower…

    Shop Now · uk.nakedpaper.com

  15. Naked Paper ad: UK's Top Eco Loo Roll, Now Even Softer.Dynamic65d

    UK's Top Eco Loo Roll, Now Even Softer.

    Softer eco loo roll, without the unnecessary stuff. We’ve redesigned our embossing to give Naked Paper a softer, smoother feel – without changing what makes…

    Shop Now · uk.nakedpaper.com

  16. Naked Paper ad: From just 21p per 100 sheets.Dynamic76d

    From just 21p per 100 sheets.

    One roll goes further. 320 sheets. Delivered to your door. No last-minute dashes to the supermarket. It’s not more expensive. It just lasts longer. Switch to…

    Shop Now · uk.nakedpaper.com

  17. Naked Paper ad: The UK's Most Eco Friendly Loo Roll 🧻Dynamic431d

    The UK's Most Eco Friendly Loo Roll 🧻

    “They just won’t use it.” 21 million rolls later… it’s safe to say we proved him wrong. 🙌 Brown. Soft. And better for our planet. Try Naked Paper today 🫶…

    Shop Now · uk.nakedpaper.com

  18. Dynamic61d

    The UK's Highest Rated Eco Loo Roll 🧻

    What makes this loo roll so specifically beautiful? The way it's made. 🛠️ Made in a fossil fuel free factory from either recycled cardboard or bamboo. No…

    Shop Now · uk.nakedpaper.com

  19. Naked Paper ad: The UK's Highest Rated Eco Loo Roll 🧻Dynamic61d

    The UK's Highest Rated Eco Loo Roll 🧻

    You should try it too. It's soft. It's simple. It's one less thing to think about. With no bleach, no harsh chemicals, and made from recycled cardboard or…

    Shop Now · uk.nakedpaper.com

  20. Dynamic48d

    From just 21p per 100 sheets.

    One roll goes further. 320 sheets. Delivered to your door. No last-minute dashes to the supermarket. It’s not more expensive. It just lasts longer. Switch to…

    Shop Now · uk.nakedpaper.com

  21. Dynamic61d

    It’s brown, because it’s greener

    White loo roll isn’t naturally white. It’s bleached. Ours isn’t. Unbleached, no harsh chemicals, and made from bamboo or recycled materials – with a lower…

    Shop Now · uk.nakedpaper.com

  22. Naked Paper ad: The UK's Highest Rated Eco Loo Roll 🧻Dynamic61d

    The UK's Highest Rated Eco Loo Roll 🧻

    No bleach, no harsh chemicals, and no virgin trees cut down. It's even made in a fossil fuel free factory. 🌱 It also won't cost YOU the earth, with…

    Shop Now · uk.nakedpaper.com

  23. Dynamic27d

    The UK's Highest Rated Eco Loo Roll 🧻

    I’d genuinely never questioned why toilet paper was white until now. Turns out, it doesn’t need to be. Naked Paper is naturally brown because it skips the…

    Shop Now · uk.nakedpaper.com

  24. Naked Paper ad: From just 21p per 100 sheetsDynamic34d

    From just 21p per 100 sheets

    One roll goes further. 320 sheets. Delivered to your door. No last-minute dashes to the supermarket. It’s not more expensive. It just lasts longer. Switch to…

    Shop Now · uk.nakedpaper.com

Naked Paper ad hooks

The opening line of each of Naked Paper's most-seen video and image ads.

  1. 01The only loo roll that goes anywhere near MY backside is this.
  2. 02We've been reaching for this all of our lives, and never once questioned why it's white.
  3. 03White loo roll isn’t naturally white.
  4. 04Our beautiful toilet paper is brown, just as nature intended.
  5. 05Think eco loo roll is unaffordable?
  6. 06The cleanest thing about our loo roll is what’s not in it.
  7. 07This wasn't sponsored, gifted, paid for, or arranged by us.
  8. 08I leave something brown in the bathroom every day.

Naked Paper ad headlines

HeadlineAdsLongest run
The UK's Highest Rated Eco Loo Roll 🧻1,117266d
The UK’s Highest Rated Eco Loo Roll570146d
So Soft, You’ll Forget It’s Eco Loo Roll322145d
It’s brown, because it’s greener25194d
Eco loo roll that doesn’t cost the earth221174d
UK's Top Eco Loo Roll, Now Even Softer.13765d
The UK's Most Eco Friendly Loo Roll 🧻122183d
The UK's Highest Rated Eco Loo Roll83536d
From just 21p per 100 sheets8050d
Try Naked Paper for free!7278d

Longest-running Naked Paper ad copy

Ad copyAdsLongest run
Experience the UK's highest rated eco loo roll ⭐⭐⭐⭐⭐ Seriously soft, suprisingly affordable – it's toilet paper made better, for you and the planet. Verify: nakedpaper.com/green-creds13536d
No bleach, no plastic, no trees. No need. This is toilet paper made better – for you and the planet. And that's the truth. Verify: nakedpaper.com/green-creds Verify: nakedpaper.com/green-creds2494d
Unbleached, uncomplicated & unbelievably good. Just as toilet paper should be. Make the switch today. Verify: nakedpaper.com/green-creds5494d
Loo roll. It's white because someone, somewhere, decided it looks nice. We thought that was unnecessary, so our paper is brown, just as nature intended. No bleach, no harsh chemicals – just super soft, affordable loo roll that's a whole…3494d
Most toilet rolls start with trees. Ours start with better ideas. No bleach. No harsh chemicals. No guilt. Just soft, strong paper, made better. ✅ Verify: nakedpaper.com/green-creds4266d
Soft on your skin AND the planet. 🌍 No bleach. No harsh stuff. Just comfort where it counts. And if you don’t agree? We’ll give you a full refund. Verify: nakedpaper.com/green-creds5236d
We’ve sold over 20 million rolls. 🙌 Here’s what some of our customers are saying about them. Try our paper and let us know what you think. Verify: nakedpaper.com/green-creds67230d
Everyday essentials should feel good to use. So we made loo roll properly – Unbleached. Soft. No fuss. Gentle on skin, kinder on the planet. ✨ Exactly how it should be. Try today. → Verify: nakedpaper.com/green-creds22183d
Packed tighter with more sheets = better value. Naked Paper rolls last longer and cost less per sheet. Honest paper. Honest value. 🙌 Verify: nakedpaper.com/green-creds4183d
Finally, an eco loo roll that doesn't cost the earth. ✨ From just 21p per 100 sheets, Naked Paper is gentle on your bum and your wallet. Verify: nakedpaper.com/green-creds15183d

Naked Paper landing pages

  1. https://uk.nakedpaper.com/products/unbleached-bamboo-toilet-paper1,389 ads · 89%
  2. https://uk.nakedpaper.com/products/trial-box44 ads · 3%
  3. https://uk.nakedpaper.com/products/unbleached-bamboo-and-recycled-toilet-paper30 ads · 2%
  4. https://uk.nakedpaper.com/products/unbleached-recycled-toilet-paper23 ads · 1%
  5. https://uk.nakedpaper.com/collections/unbleached-toilet-paper16 ads · 1%
  6. https://uk.nakedpaper.com/products/unbleached-bamboo-tissues13 ads · 1%
  7. https://nakedsprout.uk/7 ads · 0%
  8. https://uk.nakedpaper.com/collections/recharge-collection5 ads · 0%
  9. https://fb.com/canvas_doc/15202559092293752 ads · 0%
  10. https://uk.nakedpaper.com/products/unbleached-bamboo-kitchen-roll2 ads · 0%

Naked Paper new ads per month

  • Oct 202610
  • Sep 2026238
  • Aug 202681
  • Jul 202660
  • Jun 2026156
  • May 2026162
  • Apr 2026191
  • Mar 2026234
  • Feb 202647
  • Jan 202669
  • Dec 202563
  • Nov 202560

Naked Paper ads FAQ

How many ads is Naked Paper running on Facebook and Instagram?
As of Nov 2026, Naked Paper has 226 active ads and 1,552 ads in total in the Meta Ad Library.
What kind of ads does Naked Paper run?
Naked Paper's active ads are 53% image (819), 47% video (733), 0% carousel (7).
Who does Naked Paper target with its ads?
Based on the reach Meta reports for its ads, Naked Paper reaches mostly women aged 55-64 in the United Kingdom.
How often does Naked Paper launch new ads?
Naked Paper has been advertising on Meta since Jun 2020. It launched 10 new ads in Oct 2026.
What is Naked Paper's most used ad headline?
"The UK's Highest Rated Eco Loo Roll 🧻" — used on 1,117 ads.
Where do Naked Paper's ads send people?
Most Naked Paper ads link to uk.nakedpaper.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Naked Paper?
Brands with similar ads include Who Gives A Crap, Bower Collective, Wype, Fussy, Earth Breeze.
What hooks does Naked Paper use in its ads?
Naked Paper's most-seen ads open with lines like "The only loo roll that goes anywhere near MY backside is this.", "We've been reaching for this all of our lives, and never once questioned why it's white.", "White loo roll isn’t naturally white.".
Where can I watch Naked Paper's video ads and commercials?
This page lists Naked Paper's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Naked Paper ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans