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Muuto ads

6 live nowUpdated Nov 1, 2026

Muuto has run 17 Facebook and Instagram ads since Oct 2025, and 6 are live right now. Its active ads are 50% video, 35% image, 15% carousel. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to muuto.com. Across all ads, Meta reports about 3.7M reach.

Total ads
17
Live now
6
Video share
50%
Top market
UK
Advertising since
Oct 2025
  1. Muuto ad: The Outline Sofa pairs deep, soft comfort with clean architectural lines for…Video18d

    The Outline Sofa pairs deep, soft comfort with clean architectural lines for an elegant addition to the living room. Its light expression and timeless…

    See details · muuto.com

  2. Muuto ad: The Rest Sofa combines deep comfort with a soft, inviting seat and clean…Video18d

    The Rest Sofa combines deep comfort with a soft, inviting seat and clean modern lines. Subtle folds add character to its relaxed expression.

    See details · muuto.com

  3. Muuto ad: The Connect Soft Sofa lets you create a sofa around the way you live. Choose…Video18d

    The Connect Soft Sofa lets you create a sofa around the way you live. Choose from 14 modules to shape a comfortable setup that fits your space and style.

    See details · muuto.com

  4. Muuto ad: The In Situ Modular Sofa combines sculptural lines with deep comfort. Choose…Video18d

    The In Situ Modular Sofa combines sculptural lines with deep comfort. Choose from 30 configurations or create your own to suit your space and style.

    See details · muuto.com

  5. Muuto ad: The Outline Soft Sofa combines a refined silhouette with a deep seat and soft…Video18d

    The Outline Soft Sofa combines a refined silhouette with a deep seat and soft cushioning for generous comfort. Designed to feel inviting while keeping a…

    See details · muuto.com

  6. Muuto ad: The In Situ Modular Sofa combines sculptural lines with deep comfort. Choose…Video18d

    The In Situ Modular Sofa combines sculptural lines with deep comfort. Choose from 30 configurations or create your own to suit your space and style.

    See details · muuto.com

  7. Muuto ad: The Outline Sofa: Clean lines with a generous seatVideo387d

    The Outline Sofa: Clean lines with a generous seat

    The Outline Sofa by Anderssen & Voll for Muuto revisits classic Scandinavian sofas from the 1960s. It pairs a precise outer line with a deep, comfortable…

    Learn more · muuto.com

  8. Muuto ad: In Situ Modular Sofa: sculptural and adaptableDynamic387d

    In Situ Modular Sofa: sculptural and adaptable

    The In Situ Modular Sofa by Anderssen & Voll for Muuto. A grand, modular design with sculptural lines and a deep, soft seat. Modules join behind a clean front…

    Learn More · muuto.com

  9. Muuto ad: Connect Soft Sofa: deep comfort and modularityVideo387d

    Connect Soft Sofa: deep comfort and modularity

    The Connect Soft Sofa by Anderssen & Voll for Muuto balances structure and softness. Defined geometry on the outside, generous comfort within. A wide range of…

    Learn more · muuto.com

  10. Muuto ad: Limited Designs now at Heal’sDynamic20d

    Limited Designs now at Heal’s

    Own a piece of Muuto’s Numbered Editions: limited designs by Spacon and Lise Vester, available in London 22 Sep–13 Oct.

    See Details · muuto.com

  11. Muuto ad: The Muuto Sofa CollectionVideo387d

    The Muuto Sofa Collection

    The sofa is the heart of the home—where routines settle and quiet comfort takes shape, together or on your own. Each design anchors the room with a warm…

    Learn more · muuto.com

  12. Muuto ad: Design ContestCarousel40d

    Design Contest

    The Muuto Design Contest 003 is now open for submissions! This year, we're looking for design proposals that bring a new perspective to outdoor accessories…

    Learn More · muuto.com

  13. Muuto ad: Design ContestCarousel39d

    Design Contest

    As the seasons shift, our relationship with the outdoors changes with them. We move between indoors and outdoors, gather in different ways, and notice how…

    Learn More · muuto.com

  14. Muuto ad: Limited Designs now at Heal’sDynamic20d

    Limited Designs now at Heal’s

    Own a piece of Muuto’s Numbered Editions: limited designs by Spacon and Lise Vester, available in London 22 Sep–13 Oct.

    Shop Now · muuto.com

  15. Muuto ad: Limited Designs now at Heal’sDynamic20d

    Limited Designs now at Heal’s

    Muuto’s Numbered Editions: limited, individually numbered Close to Heart by Spacon and Inner View by Lise Vester. 1–19 Sept.

    See Details · muuto.com

  16. Muuto ad: Limited Designs now at Heal’sDynamic20d

    Limited Designs now at Heal’s

    Own a piece of Muuto’s Numbered Editions: limited designs by Spacon and Lise Vester, available in London 22 Sep–13 Oct.

    See Details · muuto.com

  17. Muuto ad: Design ContestCarousel40d

    Design Contest

    With summer in full swing, our attention naturally turns outdoors, and with it comes a different way of living. We gather outside, move between indoors and…

    Learn More · muuto.com

Muuto ad hooks

The opening line of each of Muuto's most-seen video and image ads.

  1. 01The Outline Sofa pairs deep, soft comfort with clean architectural lines for an elegant addition to the living room.
  2. 02The Rest Sofa combines deep comfort with a soft, inviting seat and clean modern lines.
  3. 03The Connect Soft Sofa lets you create a sofa around the way you live.
  4. 04The In Situ Modular Sofa combines sculptural lines with deep comfort.
  5. 05The Outline Soft Sofa combines a refined silhouette with a deep seat and soft cushioning for generous comfort.
  6. 06The Outline Sofa by Anderssen & Voll for Muuto revisits classic Scandinavian sofas from the 1960s.
  7. 07The In Situ Modular Sofa by Anderssen & Voll for Muuto.
  8. 08The Connect Soft Sofa by Anderssen & Voll for Muuto balances structure and softness.

Muuto ad headlines

HeadlineAdsLongest run
Limited Designs now at Heal’s341d
Design Contest106d
In Situ Modular Sofa: sculptural and adaptable413d
Connect Soft Sofa: deep comfort and modularity113d
The Muuto Sofa Collection113d
The Outline Sofa: Clean lines with a generous seat113d

Longest-running Muuto ad copy

Ad copyAdsLongest run
The Outline Soft Sofa combines a refined silhouette with a deep seat and soft cushioning for generous comfort. Designed to feel inviting while keeping a light, elegant expression in your space.118d
The Rest Sofa combines deep comfort with a soft, inviting seat and clean modern lines. Subtle folds add character to its relaxed expression.118d
The Connect Soft Sofa lets you create a sofa around the way you live. Choose from 14 modules to shape a comfortable setup that fits your space and style.118d
The In Situ Modular Sofa combines sculptural lines with deep comfort. Choose from 30 configurations or create your own to suit your space and style.218d
The Outline Sofa pairs deep, soft comfort with clean architectural lines for an elegant addition to the living room. Its light expression and timeless proportions make it easy to live with for years to come.118d
The In Situ Modular Sofa by Anderssen & Voll for Muuto. A grand, modular design with sculptural lines and a deep, soft seat. Modules join behind a clean front profile for a composed look. Shape it to your space and style—from linear to…413d
The sofa is the heart of the home—where routines settle and quiet comfort takes shape, together or on your own. Each design anchors the room with a warm, inviting presence, from the architectural lines of Outline and the soft modularity…113d
The Outline Sofa by Anderssen & Voll for Muuto revisits classic Scandinavian sofas from the 1960s. It pairs a precise outer line with a deep, comfortable seat. Slim proportions suit many rooms, while curved armrests add a soft touch to…113d
The Connect Soft Sofa by Anderssen & Voll for Muuto balances structure and softness. Defined geometry on the outside, generous comfort within. A wide range of modules and corner angles makes it easy to shape for different interiors—from…113d
The Muuto Design Contest 003 is now open for submissions! This year, we're looking for design proposals that bring a new perspective to outdoor accessories and smaller furniture. Inspired by the theme "Grounded in Nature", we invite…46d

Muuto landing pages

  1. https://www.muuto.com/20-years-activations/4 ads · 24%
  2. https://www.muuto.com/design-contest/3 ads · 18%
  3. https://www.muuto.com/sofa-experience/connect-soft/2 ads · 12%
  4. https://www.muuto.com/sofa-experience/in-situ/2 ads · 12%
  5. https://www.muuto.com/sofa-experience/outline/2 ads · 12%
  6. https://www.muuto.com/sofa-experience/1 ads · 6%
  7. https://www.muuto.com/sofa-experience//1 ads · 6%
  8. https://www.muuto.com/sofa-experience/outlinesoft/1 ads · 6%
  9. https://www.muuto.com/sofa-experience/rest/1 ads · 6%

Muuto new ads per month

  • Oct 202610
  • Sep 20263
  • Oct 20254

Muuto ads FAQ

How many ads is Muuto running on Facebook and Instagram?
As of Nov 2026, Muuto has 6 active ads and 17 ads in total in the Meta Ad Library.
What kind of ads does Muuto run?
Muuto's active ads are 50% video (10), 35% image (7), 15% carousel (3).
Who does Muuto target with its ads?
Based on the reach Meta reports for its ads, Muuto reaches mostly men aged 25-34 in the United Kingdom.
How often does Muuto launch new ads?
Muuto has been advertising on Meta since Oct 2025. It launched 10 new ads in Oct 2026.
What is Muuto's most used ad headline?
"Limited Designs now at Heal’s" — used on 34 ads.
Where do Muuto's ads send people?
Most Muuto ads link to muuto.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Muuto?
Brands with similar ads include Habitat, Swyft, OMHU, Eight, daals.co.uk.
What hooks does Muuto use in its ads?
Muuto's most-seen ads open with lines like "The Outline Sofa pairs deep, soft comfort with clean architectural lines for an elegant addition to the living room.", "The Rest Sofa combines deep comfort with a soft, inviting seat and clean modern lines.", "The Connect Soft Sofa lets you create a sofa around the way you live.".
Where can I watch Muuto's video ads and commercials?
This page lists Muuto's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Muuto ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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