How many ads is Eight running on Facebook and Instagram?

As of Nov 2026, Eight has 319 active ads and 871 ads in total in the Meta Ad Library.

What kind of ads does Eight run?

Eight's active ads are 63% image (549), 37% video (322), 0% carousel (2).

Who does Eight target with its ads?

Based on the reach Meta reports for its ads, Eight reaches mostly men aged 25-34 in the United Kingdom.

How often does Eight launch new ads?

Eight has been advertising on Meta since Feb 2021. It launched 49 new ads in Oct 2026.

What is Eight's most used ad headline?

"Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night" — used on 488 ads.

Where do Eight's ads send people?

Most Eight ads link to eightsleep.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Eight?

Brands with similar ads include NodPod, Purple, WHOOP, Emma Sleep UK, ŌURA.

What hooks does Eight use in its ads?

Eight's most-seen ads open with lines like "Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature to help you sleep comfortable all…", "{{product.brand}}", "Pod 6 is the sixth generation of our intelligent sleep system, redesigned for every kind of bed.".

Where can I watch Eight's video ads and commercials?

This page lists Eight's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Eight ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Eight ads

Facebook & Instagram ad library

319 live noweightsleep.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Eight has run 871 Facebook and Instagram ads since Feb 2021, and 319 are live right now. Its active ads are 63% image, 37% video, 0% carousel, and 42 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to eightsleep.com. Across all ads, Meta reports about 91.3M reach.

Total ads: 871
Live now: 319
Video share: 37%
Partnership ads: 42
Top market: UK
Advertising since: Feb 2021

871 ads · most seen first

Eight ad hooks

The opening line of each of Eight's most-seen video and image ads.

01Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature to help you sleep comfortable all…
02{{product.brand}}
03Pod 6 is the sixth generation of our intelligent sleep system, redesigned for every kind of bed.
04Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature, elevation, and sound to maximize…
05Half the size with higher performance…
06Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperatures independently on both sides of…
07The science doesn’t lie…
08The Pod is clinically proven to deliver real results for your sleep, every night:

Eight ad headlines

Headline	Ads	Longest run
Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night	488	201d
Pod 5: Designed For Deep Sleep, Personalized To You	427	178d
Introducing Pod 6: The smallest, most powerful Pod yet. Now starting at $1,999.	355	39d
Introducing Pod 6: The smallest, most powerful Pod yet	314	39d
Eight Sleep: Designed for deep sleep. Personalized to you	284	44d
The Best Sleep You've Ever Had with the Pod by Eight Sleep	225	80d
Designed for deep sleep. Personalized to you.	150	132d
Pod 5: The Best Sleep You've Ever Had	150	103d
Pod 5: Create Your Ultimate Sleep Environment	146	225d
End of Winter Sale: Save Up To £200 On The Pod	114	11d

Longest-running Eight ad copy

Ad copy	Ads	Longest run
Add the award winning Pod 3 Cover to your mattress to heat and cool your bed from 55°F to 110°F.	1	1,168d
Meet the top-rated cooling mattress: ✅ Individual temperature zones ✅ Cool down automatically to 55° or warm up to 110°F ✅ Less tosses and turns and fewer sleep interruptions ✅ Vibration and Thermo Wake Up for fresher mornings ✅ HRV…	1	1,168d
Add the award winning Pod Cover to your mattress to heat and cool your bed from 55°F to 110°F.	1	1,168d
Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature, elevation, and sound to maximize sleep performance and optimize health.	516	225d
Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature to help you sleep cool all night, maximizing your sleep performance and health.	51	201d
{{product.brand}}	1,606	178d
Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature to help you sleep comfortable all night, maximizing your sleep performance and health. The Pod is clinically proven to deliver real…	562	176d
Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature to help you sleep comfortable all night, maximizing your sleep performance and health. The Pod is clinically proven to deliver real…	122	103d
The Pod is clinically proven to deliver real results for your sleep, every night: Up to 44% less time to fall asleep Up to 34% more deep sleep Up to 45% reduction in snoring Up to 23% fewer night wake ups Pod 5 works with any mattress to…	90	102d
We're bringing Eight Sleep's intelligent sleep system directly to you. Step inside our mobile showroom for a guided demonstration of the Pod, a smart cover that fits onto your existing mattress and automatically heats or cools each side…	5	82d

Eight landing pages

https://www.eightsleep.com/uk/pod-prospecting/456 ads · 52%
https://www.eightsleep.com/uk/bed-cooling-system/76 ads · 9%
https://www.eightsleep.com/pod-prospecting/68 ads · 8%
https://www.eightsleep.com/bed-cooling-system/41 ads · 5%
https://www.eightsleep.com/pod-prospecting41 ads · 5%
https://www.eightsleep.com/uk/bed-heating-system/25 ads · 3%
https://www.eightsleep.com/product/pod-cover/?po=fragile22 ads · 3%
https://www.eightsleep.com/uk/hot-flash/20 ads · 2%
https://www.eightsleep.com/uk/couples16 ads · 2%
https://www.eightsleep.com/house-of-sleep12 ads · 1%

Eight new ads per month

Oct 202649
Sep 2026227
Aug 2026141
Jul 202646
Jun 202627
May 2026110
Apr 202636
Mar 202634
Feb 202642
Jan 202655
Dec 20255
Nov 202531

Eight ads FAQ

How many ads is Eight running on Facebook and Instagram?: As of Nov 2026, Eight has 319 active ads and 871 ads in total in the Meta Ad Library.
What kind of ads does Eight run?: Eight's active ads are 63% image (549), 37% video (322), 0% carousel (2).
Who does Eight target with its ads?: Based on the reach Meta reports for its ads, Eight reaches mostly men aged 25-34 in the United Kingdom.
How often does Eight launch new ads?: Eight has been advertising on Meta since Feb 2021. It launched 49 new ads in Oct 2026.
What is Eight's most used ad headline?: "Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night" — used on 488 ads.
Where do Eight's ads send people?: Most Eight ads link to eightsleep.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Eight?: Brands with similar ads include NodPod, Purple, WHOOP, Emma Sleep UK, ŌURA.
What hooks does Eight use in its ads?: Eight's most-seen ads open with lines like "Pod 5 transforms any bed into an intelligent, adaptive environment, automatically adjusting temperature to help you sleep comfortable all…", "{{product.brand}}", "Pod 6 is the sixth generation of our intelligent sleep system, redesigned for every kind of bed.".
Where can I watch Eight's video ads and commercials?: This page lists Eight's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Eight ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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