How many ads is MAKEUP BY MARIO running on Facebook and Instagram?

As of Nov 2026, MAKEUP BY MARIO has 76 active ads and 78 ads in total in the Meta Ad Library.

What kind of ads does MAKEUP BY MARIO run?

MAKEUP BY MARIO's active ads are 52% image (48), 33% video (30), 15% carousel (14).

Who does MAKEUP BY MARIO target with its ads?

Based on the reach Meta reports for its ads, MAKEUP BY MARIO reaches mostly women aged 35-44 in the United States.

How often does MAKEUP BY MARIO launch new ads?

MAKEUP BY MARIO has been advertising on Meta since Apr 2026. It launched 34 new ads in Oct 2026.

What is MAKEUP BY MARIO's most used ad headline?

"MAKEUP BY MARIO" — used on 20 ads.

Where do MAKEUP BY MARIO's ads send people?

Most MAKEUP BY MARIO ads link to sephora.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like MAKEUP BY MARIO?

Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.

What hooks does MAKEUP BY MARIO use in its ads?

MAKEUP BY MARIO's most-seen ads open with lines like "Explore Mario's iconic and best-selling eyeshadow palettes.", "Long-lasting, hydrating formulas.", "UP CLOSE AND PEARLESCENT".

Where can I watch MAKEUP BY MARIO's video ads and commercials?

This page lists MAKEUP BY MARIO's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this MAKEUP BY MARIO ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

MAKEUP BY MARIO ads

Facebook & Instagram ad library

76 live nowsephora.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

MAKEUP BY MARIO has run 78 Facebook and Instagram ads since Apr 2026, and 76 are live right now. Its active ads are 52% image, 33% video, 15% carousel. They reach mostly women aged 35-44 in the United States. Most of them send traffic to sephora.com.

Total ads: 78
Live now: 76
Video share: 33%
Top market: US
Advertising since: Apr 2026

78 ads · most seen first

MAKEUP BY MARIO ad hooks

The opening line of each of MAKEUP BY MARIO's most-seen video and image ads.

01Explore Mario's iconic and best-selling eyeshadow palettes.
02Long-lasting, hydrating formulas.
03UP CLOSE AND PEARLESCENT
04LOOK FAMILIAR?
05FEAST YOUR EYES
06Ethereal Eyes™ Eyeshadow Palette: The Original.
07NEW Gifts by Mario are here.
08Master the art of gift giving this holiday season with Gifts by Mario.

MAKEUP BY MARIO ad headlines

Headline	Ads	Longest run
MAKEUP BY MARIO	20	39d
GIFTS BY MARIO	19	28d
Mario's Face & Eye Brush Trio	12	28d
LIMITED EDITION	12	28d
Soft Shimmer™ Long-Wear Cream Eyeshadow	11	38d
Master Mattes® Long-Wear Cream Eyeshadow	7	24d
Makeup by Mario \| Sephora	7	38d
Eye Makeup, Eyeshadow Palettes & More \| MAKEUP BY MARIO	7	40d
BLUSH BUTTER	6	38d
Mini Blush Veil & Skin Enhancer Duo™	6	28d

Longest-running MAKEUP BY MARIO ad copy

Ad copy	Ads	Longest run
Explore Mario's iconic and best-selling eyeshadow palettes.	7	59d
UP CLOSE AND PEARLESCENT 😍 Creamy, weightless, effortless, pearlescent. Which Soft Shimmer™ Long-Wear Cream Eyeshadow shades are your favorites? Let us know in the comments. Shop now at makeupbymario.com and @sephora.	1	40d
New here? 15% off your first order when you sign up.	6	40d
LOOK FAMILIAR? It's finally time to refresh your favorite palette. Ethereal Eyes™ Eyeshadow Palette: The Original. Available now at makeupbymario.com and @sephora #EtherealEyes #MakeupByMario	6	40d
IN THE BAG Our must-haves of the moment? Eye essentials from pencils to shadows to application tools. Swipe to see our favorites and shop everything at makeupbymario.com and @sephora.	2	40d
Long-lasting, hydrating formulas. 💋 Explore Mario’s lip essentials.	6	40d
FEAST YOUR EYES Swipe for eye looks that reflect a mood and capture the beauty of a sunset, the sea, and the colors in nature. Shop eyeshadows and more at makeupbymario.com and @sephora.	5	40d
Enhance. Lift. Fill. Mario's viral technique in a bold, classic red.	1	39d
Line. Define. Sculpt. Everything Mario uses to enhance the eyes, in one collection.	13	39d
Ethereal Eyes™ Eyeshadow Palette: The Original. The one everyone keeps reordering.	1	39d

MAKEUP BY MARIO landing pages

https://www.sephora.com/brand/makeup-by-mario14 ads · 18%
https://www.makeupbymario.com/collections/new-arrivals7 ads · 9%
https://www.makeupbymario.com/products/master-mattes-long-wear-cream-eyeshadow?variant=422335287132817 ads · 9%
https://www.makeupbymario.com/products/soft-shimmer-long-wear-cream-eyeshadow?variant=441999526789776 ads · 8%
https://www.makeupbymario.com/products/marios-face-eye-brush-trio?variant=505211683799695 ads · 6%
https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=436984473846414 ads · 5%
https://www.makeupbymario.com/products/soft-shimmer-long-wear-cream-eyeshadow?variant=441999528428174 ads · 5%
https://www.makeupbymario.com/3 ads · 4%
https://www.makeupbymario.com/collections/eyes3 ads · 4%
https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-moonlight-copy?utm_content=Facebook_UA&utm_source=facebook&variant=417856338657933 ads · 4%

MAKEUP BY MARIO new ads per month

Oct 202634
Sep 202642
Apr 20262

MAKEUP BY MARIO ads FAQ

How many ads is MAKEUP BY MARIO running on Facebook and Instagram?: As of Nov 2026, MAKEUP BY MARIO has 76 active ads and 78 ads in total in the Meta Ad Library.
What kind of ads does MAKEUP BY MARIO run?: MAKEUP BY MARIO's active ads are 52% image (48), 33% video (30), 15% carousel (14).
Who does MAKEUP BY MARIO target with its ads?: Based on the reach Meta reports for its ads, MAKEUP BY MARIO reaches mostly women aged 35-44 in the United States.
How often does MAKEUP BY MARIO launch new ads?: MAKEUP BY MARIO has been advertising on Meta since Apr 2026. It launched 34 new ads in Oct 2026.
What is MAKEUP BY MARIO's most used ad headline?: "MAKEUP BY MARIO" — used on 20 ads.
Where do MAKEUP BY MARIO's ads send people?: Most MAKEUP BY MARIO ads link to sephora.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like MAKEUP BY MARIO?: Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
What hooks does MAKEUP BY MARIO use in its ads?: MAKEUP BY MARIO's most-seen ads open with lines like "Explore Mario's iconic and best-selling eyeshadow palettes.", "Long-lasting, hydrating formulas.", "UP CLOSE AND PEARLESCENT".
Where can I watch MAKEUP BY MARIO's video ads and commercials?: This page lists MAKEUP BY MARIO's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this MAKEUP BY MARIO ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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