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Luma & Leaf ads

102 live nowUpdated Nov 1, 2026

Luma & Leaf has run 104 Facebook and Instagram ads since Apr 2025, and 102 are live right now. Its active ads are 89% image, 10% video, 1% carousel. Their reach is mostly in the United States. Most of them send traffic to lumaandleaf.com.

Total ads
104
Live now
102
Video share
10%
Top market
US
Advertising since
Apr 2025
  1. Video19d

    Unconditional Care Body Butter

    Real people, real routines. Clean, vegan skincare without the ugly side. Shop the full Luma & Leaf lineup.

    Shop now · lumaandleaf.com

  2. Video18d

    Relief & Repair Moisturizer

    Beauty shouldn't have an ugly side. Clean, vegan, cruelty-free skincare, now in Whole Foods Market and online.

    Shop now · lumaandleaf.com

  3. Video19d

    Fresh Lift Moisturizer

    Beauty shouldn't have an ugly side. Clean, vegan, cruelty-free skincare, now in Whole Foods Market and online.

    Shop now · lumaandleaf.com

  4. Video19d

    Hydraglow Cleansing Gel

    Beauty shouldn't have an ugly side. Clean, vegan, cruelty-free skincare, now in Whole Foods Market and online.

    Shop now · lumaandleaf.com

  5. Video19d

    Hydraglow Cleansing Gel

    Clean, vegan and cruelty-free skincare people actually reach for every day. See what they keep in their routine.

    Shop now · lumaandleaf.com

  6. Video19d

    Vegan. Cruelty-Free. Clean.

    Clean, vegan and cruelty-free skincare people actually reach for every day. See what they keep in their routine.

    Shop now · lumaandleaf.com

  7. Video19d

    Relief & Repair Moisturizer

    Real people, real routines. Clean, vegan skincare without the ugly side. Shop the full Luma & Leaf lineup.

    Shop now · lumaandleaf.com

  8. Video19d

    Fresh Lift Moisturizer

    Beauty shouldn't have an ugly side. Clean, vegan, cruelty-free skincare, now in Whole Foods Market and online.

    Shop now · lumaandleaf.com

  9. Video19d

    Fresh Lift Moisturizer

    Real people, real routines. Clean, vegan skincare without the ugly side. Shop the full Luma & Leaf lineup.

    Shop now · lumaandleaf.com

  10. Video19d

    Relief & Repair Moisturizer

    Clean, vegan and cruelty-free skincare people actually reach for every day. See what they keep in their routine.

    Shop now · lumaandleaf.com

  11. Video19d

    Soft Focus Refining Toner

    Real people, real routines. Clean, vegan skincare without the ugly side. Shop the full Luma & Leaf lineup.

    Shop now · lumaandleaf.com

  12. Luma & Leaf ad: Afterglow, Now At Woodman'sImage89d

    Afterglow, Now At Woodman's

    Vitamin C that comes from an actual orange. Afterglow brightens without the sting, and it's now on the shelf at Woodman's. Find it in the beauty aisle.

    Learn more · lumaandleaf.com

  13. Luma & Leaf ad: Straight From The LeafImage89d

    Straight From The Leaf

    Aloe, straight from the leaf. Clear Slate Serum goes on light and leaves skin looking calm and even. Now in the beauty aisle at Woodman's.

    Learn more · lumaandleaf.com

  14. Luma & Leaf ad: Coconut, Whipped Into CreamImage89d

    Coconut, Whipped Into Cream

    Cold pressed coconut, whipped into a cream that sinks in instead of sitting on top of your skin. Fresh Lift is now stocked at Woodman's. Beauty aisle, next to…

    Learn more · lumaandleaf.com

  15. Luma & Leaf ad: In Whole Foods NationwideCarousel88d

    In Whole Foods Nationwide

    Every store, every aisle.

    Learn More · lumaandleaf.com

  16. Luma & Leaf ad: The Produce Aisle, One PumpImage89d

    The Produce Aisle, One Pump

    Lemon, pineapple, and green tea in a gel that lifts the day off without stripping your face. Hydraglow leaves skin soft instead of squeaky. Now at Woodman's.

    Learn more · lumaandleaf.com

  17. Luma & Leaf ad: Same Oats. Different Aisle.Image89d

    Same Oats. Different Aisle.

    The same whole oats you'd eat for breakfast, just a different aisle. Oat and niacinamide calm tight, itchy skin and rebuild the barrier over the weeks that…

    Learn more · lumaandleaf.com

  18. Luma & Leaf ad: Wake Up Your GlowImage90d

    Wake Up Your Glow

    Vitamin C that plays nice. Afterglow brightens without the sting, and right now it's up to 25% off at Whole Foods Market nationwide through September 1.

    Learn more · amazon.com

  19. Luma & Leaf ad: Summer Ends, Save 25%Image90d

    Summer Ends, Save 25%

    Back to routine season. Every Luma & Leaf essential is up to 25% off at Whole Foods Market through September 1. Restock before the shelf clears.

    Learn more · amazon.com

  20. Luma & Leaf ad: Fresh Start, 25% OffImage90d

    Fresh Start, 25% Off

    Hibiscus and peptides in a cream that sinks in fast and sits well under makeup. Fresh Lift is up to 25% off at Whole Foods Market nationwide through September…

    Learn more · amazon.com

  21. Luma & Leaf ad: Rebuild Your BarrierImage90d

    Rebuild Your Barrier

    Aloe and beta-glucan for skin that's been through it. HydroRescue hydrates and supports the barrier at the same time. Up to 25% off at Whole Foods Market…

    Learn more · amazon.com

  22. Luma & Leaf ad: Calm Skin, 25% OffImage90d

    Calm Skin, 25% Off

    Tight, itchy, worn out skin doesn't need more actives thrown at it. Colloidal oat and niacinamide calm things down and rebuild the barrier over the weeks that…

    Learn more · amazon.com

  23. Luma & Leaf ad: Wash Off Summer, Save 25%Image90d

    Wash Off Summer, Save 25%

    Cleansing shouldn't leave your face tight. Hydraglow lifts off sunscreen and salt water and leaves skin soft instead of squeaky. Up to 25% off at Whole Foods…

    Learn more · amazon.com

  24. Luma & Leaf ad: Whole Glow. Found Here.Image103d

    Whole Glow. Found Here.

    Afterglow Serum is on the Whole Foods shelf now. Vitamin C that brightens dull skin and evens tone without the sting, built for people who read the ingredient…

    Learn more · lumaandleaf.com

Luma & Leaf ad hooks

The opening line of each of Luma & Leaf's most-seen video and image ads.

  1. 01Real people, real routines.
  2. 02Beauty shouldn't have an ugly side.
  3. 03Clean, vegan and cruelty-free skincare people actually reach for every day.
  4. 04Vitamin C that comes from an actual orange.
  5. 05Aloe, straight from the leaf.
  6. 06Cold pressed coconut, whipped into a cream that sinks in instead of sitting on top of your skin.
  7. 07Every store, every aisle.
  8. 08Lemon, pineapple, and green tea in a gel that lifts the day off without stripping your face.

Luma & Leaf ad headlines

HeadlineAdsLongest run
Now at Whole Foods Market.6127d
Your Summer Skin Reset.6127d
Now at Whole Foods Market5153d
Now at Fresh Thyme.4137d
Now at LA Whole Foods4132d
No Toxins. No Stripping.4110d
Your HA Serum Got Dethroned4153d
Find Hydraglow at Woodman's3156d
Most Coat. Ours Repairs.3113d
Luma & Leaf at Fresh Thyme Market3155d

Longest-running Luma & Leaf ad copy

Ad copyAdsLongest run
Clean ingredients. Visible results. Finish your order and save 20% with code LUMA20.1161d
True renewal starts beneath the surface. Your cart is saved, take 20% off with LUMA20.1161d
You left something behind. Take 20% off your botanical ritual with code LUMA20.1161d
Your cart is waiting. Clean, vegan skincare, 20% off with code LUMA20. Finish your ritual.1161d
Vegan, cruelty free skincare your skin will love. Come back for 20% off with LUMA20.1161d
Cruelty free. Vegan. Made for your skin. Come back and save 20% with code LUMA20.1161d
Glow starts here. Hydraglow gel cleanser with hyaluronic acid + AHA is now at Woodman's. Clean, plant powered, made to glow.1156d
Our #1 best seller is now at Fresh Thyme. Midnight Mend works overnight, so you wake up to firmer, plumper skin.1156d
Pure glow, big results. Our best selling Hydraglow gel cleanser is now at Woodman's. Plant powered and science backed.1156d
It's finally here. Our best selling Hydraglow gel cleanser is now at Woodman's. Plant powered, science backed, glow boosting.3156d

Luma & Leaf landing pages

  1. https://lumaandleaf.com/pages/store-locator43 ads · 41%
  2. https://www.freshthyme.com/stores9 ads · 9%
  3. https://lumaandleaf.com/products/hydrating-facial-cleanser8 ads · 8%
  4. https://lumaandleaf.com/7 ads · 7%
  5. https://lumaandleaf.com/products/moisturizer-extremely-dry-skin7 ads · 7%
  6. https://www.amazon.com/stores/LumaLeaf/page/99EB56A4-1B34-4535-8F45-6F0DD9521579?lp_asin=B0CD291LYD&ref_=ast_bln&store_ref=bl_ast_dp_brandlogo_sto6 ads · 6%
  7. https://www.amazon.com/LUMA-LEAF-Hydraglow-Face-Cleanser/dp/B0CD27LZJM?almBrandId=VUZHIFdob2xlIEZvb2Rz&fpw=alm5 ads · 5%
  8. https://lumaandleaf.com/products/fresh-lift-moisturizer4 ads · 4%
  9. https://lumaandleaf.com/products/hydrorescue-serum4 ads · 4%
  10. https://lumaandleaf.com/collections/all3 ads · 3%

Luma & Leaf new ads per month

  • Oct 202611
  • Aug 202612
  • Jul 202633
  • Jun 202636
  • May 202610
  • Aug 20251
  • Apr 20251

Luma & Leaf ads FAQ

How many ads is Luma & Leaf running on Facebook and Instagram?
As of Nov 2026, Luma & Leaf has 102 active ads and 104 ads in total in the Meta Ad Library.
What kind of ads does Luma & Leaf run?
Luma & Leaf's active ads are 89% image (93), 10% video (11), 1% carousel (1).
Who does Luma & Leaf target with its ads?
Based on the reach Meta reports for its ads, Luma & Leaf reaches people mostly in the United States.
How often does Luma & Leaf launch new ads?
Luma & Leaf has been advertising on Meta since Apr 2025. It launched 11 new ads in Oct 2026.
What is Luma & Leaf's most used ad headline?
"Now at Whole Foods Market." — used on 6 ads.
Where do Luma & Leaf's ads send people?
Most Luma & Leaf ads link to lumaandleaf.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Luma & Leaf?
Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
What hooks does Luma & Leaf use in its ads?
Luma & Leaf's most-seen ads open with lines like "Real people, real routines.", "Beauty shouldn't have an ugly side.", "Clean, vegan and cruelty-free skincare people actually reach for every day.".
Where can I watch Luma & Leaf's video ads and commercials?
This page lists Luma & Leaf's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Luma & Leaf ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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