How many ads is Kobo running on Facebook and Instagram?

As of Nov 2026, Kobo has 514 active ads and 972 ads in total in the Meta Ad Library.

What kind of ads does Kobo run?

Kobo's active ads are 69% image (690), 28% video (282), 3% carousel (30).

Who does Kobo target with its ads?

Based on the reach Meta reports for its ads, Kobo reaches mostly women aged 25-34 in the United Kingdom.

How often does Kobo launch new ads?

Kobo has been advertising on Meta since Jul 2025. It launched 176 new ads in Oct 2026.

What is Kobo's most used ad headline?

"Discover Kobo Libra Colour" — used on 343 ads.

Where do Kobo's ads send people?

Most Kobo ads link to kobo.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Kobo?

Brands with similar ads include Unity Holidays, Zilch, Vibrant - Your Property Partner, Toppaidsurveys, Lavazza.

What hooks does Kobo use in its ads?

Kobo's most-seen ads open with lines like "From sunrise to sunset, fill your long summer days with stories from Rakuten Kobo.", "Avid reader?", "Make your reading year great with over 8 million books to discover with Kobo.".

Where does this Kobo ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Kobo ads

Facebook & Instagram ad library

514 live nowkobo.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Kobo has run 972 Facebook and Instagram ads since Jul 2025, and 514 are live right now. Its active ads are 69% image, 28% video, 3% carousel, and 57 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to kobo.com. Across all ads, Meta reports about 8.3M reach.

Total ads: 972
Live now: 514
Video share: 28%
Partnership ads: 57
Top market: UK
Advertising since: Jul 2025

972 ads · most seen first

Kobo ad hooks

The opening line of each of Kobo's most-seen video and image ads.

01From sunrise to sunset, fill your long summer days with stories from Rakuten Kobo.
02Avid reader?
03Make your reading year great with over 8 million books to discover with Kobo.
04Read seamlessly across your eReader, mobile app, or web reader and pick up right where you left off.
05Transform your reading world, one story at a time with eBooks and audiobooks from Rakuten Kobo.
06Turn off the world and turn on Kobo Clara Colour, coming soon in eye-catching white.
07We get it—with books this good, why stop at just one?
08Kobo Clara eReaders offer affordable reading in black-and-white or pleasing colour.

Kobo ad headlines

Headline	Ads	Longest run
Discover Kobo Libra Colour	343	170d
Read with Kobo Plus	190	132d
Start Your 30-Day Trial	181	84d
Shop Kobo Libra Colour	150	176d
Discover Kobo Plus	133	181d
Kobo Libra Colour	133	181d
What Will You Read Next?	105	220d
Explore Kobo	96	256d
Kobo Clara Colour	89	181d
Try Kobo Plus	84	59d

Longest-running Kobo ad copy

Ad copy	Ads	Longest run
Inspire a better you with self-help and personal growth books from Kobo.	24	256d
Explore your interests with captivating reads and impactful stories from Kobo.	18	256d
Transform your reading world, one story at a time with eBooks and audiobooks from Rakuten Kobo.	84	220d
We get it—with books this good, why stop at just one? Find new eBooks to enjoy until your heart is content 🥰	60	220d
Make your reading year great with over 8 million books to discover with Kobo.	18	220d
Read seamlessly across your eReader, mobile app, or web reader and pick up right where you left off.	27	220d
Kobo Clara eReaders offer affordable reading in black-and-white or pleasing colour.	30	181d
Find joy in every colourful page with Kobo Libra Colour.	61	181d
Find the Kobo eReader that fits your reading style.	149	181d
Fall for infinite love stories with Kobo Plus	18	181d

Kobo landing pages

https://www.kobo.com/gb/en/plus241 ads · 25%
https://www.kobo.com/us/en/plus142 ads · 15%
https://ereader.kobo.com/en-us/products/kobo-libra-colour61 ads · 6%
https://us.kobobooks.com/products/kobo-libra-colour60 ads · 6%
https://www.kobo.com/gb/en52 ads · 5%
https://uk.kobobooks.com/collections/ereaders39 ads · 4%
https://uk.kobobooks.com/products/kobo-libra-colour32 ads · 3%
https://uk.kobobooks.com/products/kobo-libra-colour?variant=4147780635864329 ads · 3%
https://uk.kobobooks.com/products/kobo-clara-colour27 ads · 3%
https://uk.kobobooks.com/collections/ereaders/products/kobo-libra-colour25 ads · 3%

Kobo new ads per month

Oct 2026176
Sep 202697
Aug 2026143
Jul 202673
Jun 202678
May 2026149
Apr 202641
Mar 202627
Feb 202637
Jan 202633
Dec 202534
Nov 202520

Kobo ads FAQ

How many ads is Kobo running on Facebook and Instagram?: As of Nov 2026, Kobo has 514 active ads and 972 ads in total in the Meta Ad Library.
What kind of ads does Kobo run?: Kobo's active ads are 69% image (690), 28% video (282), 3% carousel (30).
Who does Kobo target with its ads?: Based on the reach Meta reports for its ads, Kobo reaches mostly women aged 25-34 in the United Kingdom.
How often does Kobo launch new ads?: Kobo has been advertising on Meta since Jul 2025. It launched 176 new ads in Oct 2026.
What is Kobo's most used ad headline?: "Discover Kobo Libra Colour" — used on 343 ads.
Where do Kobo's ads send people?: Most Kobo ads link to kobo.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Kobo?: Brands with similar ads include Unity Holidays, Zilch, Vibrant - Your Property Partner, Toppaidsurveys, Lavazza.
What hooks does Kobo use in its ads?: Kobo's most-seen ads open with lines like "From sunrise to sunset, fill your long summer days with stories from Rakuten Kobo.", "Avid reader?", "Make your reading year great with over 8 million books to discover with Kobo.".
Where does this Kobo ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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