How many ads is Facebook running on Facebook and Instagram?

As of Nov 2026, Facebook has 949 active ads and 1,885 ads in total in the Meta Ad Library.

What kind of ads does Facebook run?

Facebook's active ads are 63% video (1,195), 37% image (687).

Who does Facebook target with its ads?

Based on the reach Meta reports for its ads, Facebook reaches mostly women aged 65+ in the United States.

How often does Facebook launch new ads?

Facebook has been advertising on Meta since Jun 2020. It launched 165 new ads in Oct 2026.

What is Facebook's most used ad headline?

"Check out Facebook Groups" — used on 502 ads.

Where do Facebook's ads send people?

Most Facebook ads link to play.google.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Facebook?

Brands with similar ads include Bark.com, Meta, VaultedMarket, Next, Uber Eats.

What hooks does Facebook use in its ads?

Facebook's most-seen ads open with lines like "Find “the one” on Facebook Marketplace.", "Shop rom-com finds on Facebook Marketplace.", "There is always more to learn about!".

Where can I watch Facebook's video ads and commercials?

This page lists Facebook's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Facebook ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Facebook ads

Facebook & Instagram ad library

949 live nowplay.google.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Facebook has run 1,885 Facebook and Instagram ads since Jun 2020, and 949 are live right now. Its active ads are 63% video, 37% image, and 186 run as partnership ads with creators. They reach mostly women aged 65+ in the United States. Most of them send traffic to play.google.com. Across all ads, Meta reports about 292 reach.

Total ads: 1,885
Live now: 949
Video share: 63%
Partnership ads: 186
Top market: US
Advertising since: Jun 2020

1,885 ads · newest first

Facebook ad hooks

The opening line of each of Facebook's newest video and image ads.

01Find “the one” on Facebook Marketplace.
02Shop rom-com finds on Facebook Marketplace.
03There is always more to learn about!
04#facebookpartner Building your perfect bookish day has never been easier with Facebook’s Your Algorithm!
05Hershy loves obsessing over choreo in K-pop fan Facebook Groups.
06@jackson.olson.5 found all the best Southern food tips on Facebook Groups.
07@challxn levels up her cat mom game with Marketplace Jobs.
08Chloe found her Saturday crafting queens on Facebook Groups.

Facebook ad headlines

Headline	Ads	Longest run
Check out Facebook Groups	502	111d
Explore Marketplace Jobs	251	111d
Marketplace Side Hustles	188	87d
Explore Facebook Reels	158	103d
Shop Facebook Marketplace	127	320d
Prepárate para votar	122	10d
Bring Your Friends Together with Events	117	320d
Shop Local Listings on Marketplace	92	320d
{{product.name}}	87	118d
Browse and Buy on Marketplace	86	320d

Longest-running Facebook ad copy

Ad copy	Ads	Longest run
Your passions are waiting for you. Open Facebook and stay in the game.	12	320d
Make anything an Event. Go to Facebook and invite your friends.	29	320d
There's a Group for everything gamers love on Facebook. Open the app.	8	320d
Whatever your aesthetic, find it on Marketplace. Go to Facebook.	50	320d
Invite friends to an Event with Facebook	48	320d
Let every connection inspire something new on Facebook.	5	320d
Go to Facebook and discover more of the things you love.	17	320d
Have fun with Marketplace finds. Open Facebook.	38	320d
Connect with Groups that can lend a helping hand. Go to Facebook.	17	320d
Discover inspiration in every new connection on Facebook. Go to Facebook.	6	320d

Facebook landing pages

http://play.google.com/store/apps/details?id=com.facebook.katana293 ads · 17%
https://www.facebook.com/votinginformationcenter/register214 ads · 13%
https://www.facebook.com/groups?cmpn=fb_branding_brand&ref_p=facebook140 ads · 8%
https://www.fb.com/marketplace/?cmpn=fb_branding_brand&ref_p=facebook123 ads · 7%
https://www.facebook.com/votinginformationcenter/register?entry_point=Qmx1ZV9PTlA=115 ads · 7%
https://metaweb.onelink.me/L5xN?pid=metaweb_int&c=%7B%7Bcampaign.name%7D%7D&af_siteid=%7B%7Bsite_source_name%7D%7D&af_c_id=%7B%7Bcampaign.id%7D%7D&af_adset=%7B%7Badset.name%7D%7D&af_adset_id=%7B%7Badset.id%7D%7D&af_ad=%7B%7Bad.name%7D%7D&af_ad_id=%7B%7Bad.id%7D%7D&af_click_lookback=1d96 ads · 6%
http://facebook.com/votinginfocenter/maildeepdive88 ads · 5%
https://www.fb.com/marketplace/?cmpn=fb_branding_brand&ref_p=instagram72 ads · 4%
http://www.facebook.com/watch?cmpn=fb_branding_brand&ref_p=instagram55 ads · 3%
http://facebook.com/votinginfocenter/early?entry_point=Qmx1ZV9PTlA=51 ads · 3%

Facebook new ads per month

Oct 2026165
Sep 2026324
Aug 2026126
Jul 2026239
Jun 202630
May 202660
Apr 202629
Jan 202620
Dec 202534
Apr 20257
Mar 20252
Aug 20247

Facebook ads FAQ

How many ads is Facebook running on Facebook and Instagram?: As of Nov 2026, Facebook has 949 active ads and 1,885 ads in total in the Meta Ad Library.
What kind of ads does Facebook run?: Facebook's active ads are 63% video (1,195), 37% image (687).
Who does Facebook target with its ads?: Based on the reach Meta reports for its ads, Facebook reaches mostly women aged 65+ in the United States.
How often does Facebook launch new ads?: Facebook has been advertising on Meta since Jun 2020. It launched 165 new ads in Oct 2026.
What is Facebook's most used ad headline?: "Check out Facebook Groups" — used on 502 ads.
Where do Facebook's ads send people?: Most Facebook ads link to play.google.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Facebook?: Brands with similar ads include Bark.com, Meta, VaultedMarket, Next, Uber Eats.
What hooks does Facebook use in its ads?: Facebook's most-seen ads open with lines like "Find “the one” on Facebook Marketplace.", "Shop rom-com finds on Facebook Marketplace.", "There is always more to learn about!".
Where can I watch Facebook's video ads and commercials?: This page lists Facebook's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Facebook ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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