How many ads is Colgate running on Facebook and Instagram?

As of Nov 2026, Colgate has 406 active ads and 737 ads in total in the Meta Ad Library.

What kind of ads does Colgate run?

Colgate's active ads are 60% video (463), 33% image (250), 7% carousel (56).

Who does Colgate target with its ads?

Based on the reach Meta reports for its ads, Colgate reaches people mostly in the United States.

How often does Colgate launch new ads?

Colgate has been advertising on Meta since Feb 2021. It launched 138 new ads in Oct 2026.

What is Colgate's most used ad headline?

"Pro Series Toothpaste" — used on 358 ads.

Where do Colgate's ads send people?

Most Colgate ads link to colgateopticobsessed.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Colgate?

Brands with similar ads include Dove (382082355205211), Medicube (1236886609665645), Kitsch, Paula's Choice (357826684003), LARQ.

What hooks does Colgate use in its ads?

Colgate's most-seen ads open with lines like "Brianne Howey is dropping her smile routine–the star of the show is Colgate Optic White Pro Series.", "Brianne Howey knows that the secret to a bright smile isn't just great lighting–it’s chemistry.", "Don't just walk in, arrive.💯 Brianne Howey shares her smile secrets and the science behind her glow.".

Where can I watch Colgate's video ads and commercials?

This page lists Colgate's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Colgate ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Colgate ads

Facebook & Instagram ad library

406 live nowcolgateopticobsessed.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Colgate has run 737 Facebook and Instagram ads since Feb 2021, and 406 are live right now. Its active ads are 60% video, 33% image, 7% carousel, and 88 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to colgateopticobsessed.com.

Total ads: 737
Live now: 406
Video share: 60%
Partnership ads: 88
Top market: US
Advertising since: Feb 2021

737 ads · most seen first

Colgate ad hooks

The opening line of each of Colgate's most-seen video and image ads.

01Brianne Howey is dropping her smile routine–the star of the show is Colgate Optic White Pro Series.
02Brianne Howey knows that the secret to a bright smile isn't just great lighting–it’s chemistry.
03Don't just walk in, arrive.💯 Brianne Howey shares her smile secrets and the science behind her glow.
04The ultimate beauty secret for your brightest smile—Colgate Optic White Pro Series.
05Spilling the tea on how to get that next-level glow.
06VIP Access 🔓 Get an exclusive look at the science behind our most advanced whitening toothpaste yet—Colgate Optic White Pro Series
07VIP Access 🔓Get a firsthand look at how Colgate Optic White Pro Series’s NEW ActiveShine technology polishes enamel for a next-level shine.
08Your new beauty routine secret?

Colgate ad headlines

Headline	Ads	Longest run
Pro Series Toothpaste	358	123d
Your Smile is Your Strength	151	127d
25% OFF	124	31d
Start with prevention	69	123d
Win a Free Allure Box	51	9d
NEW & IMPROVED Pro Series Toothpaste	48	123d
Free 1-Year Allure Box	42	9d
Harry Potter™ Toothbrushes	40	49d
Empieza con la prevención	34	123d
Colgate Total Whitening Toothpaste	31	69d

Longest-running Colgate ad copy

Ad copy	Ads	Longest run
Getting that smile to 100%? You did that. #YourSmileIsYourStrength	7	127d
Los momentos difíciles, divertidos y todo lo que ocurre en el camino construyen tu sonrisa resiliente. #TuSonrisaEsTuFuerza	6	127d
Between deadlines and DMs, your resilience shows up in your smile. #YourSmileIsYourStrength	6	126d
Resilience is something we can pass on to our kids by teaching them #YourSmileIsYourStrength	8	126d
Resilience isn’t announced, it shows up in every moment you do. #YourSmileIsYourStrength	2	126d
#AD #ColgatePartner How do you know that a whitening toothpaste ACTUALLY whitens your teeth? The answer is this ingredient.. Hydrogen Peroxide. Hydrogen Peroxide is able to break down stains in your enamel and dentin to give you a whiter…	2	124d
#ad #ColgatePartner Years of sticking to my routine and it’s the best I’ve felt in a long time. The small, consistent things are what create that WOW feeling. A brighter smile just pulls everything together @colgateus	2	124d
#ad Wedding prep is in full swing and what we are not going to do is forget that I need my teeth as bright as my dress, okay?? Colgate Optic White Pro Series is a must in my daily prep for the big day ! @ColgateUS #ColgatePartner	2	124d
#ad No makeup makeup hacks start with pearly whites thanks to Colgate Optic White Pro Series to help me stay ready for last minute bookings! @colgateus #ColgatePartner	2	124d
#ad big @colgateus Optic White smiles 🌟 (for visibly brighter teeth *when used as directed) #ColgatePartner	2	124d

Colgate landing pages

http://www.colgateopticobsessed.com/49 ads · 7%
https://www.instagram.com/colgateus/38 ads · 5%
https://urldefense.com/v3/__https://www.calm.com/partnership/colgate?partner_user_id=ColgateSmile__;!!IfJP2Nwhk5Z0yJ43lA!IU7mjUPmTDaL9geDj-4ss5unRzwBP_eaDfftnwu7oK7v69IFTbz2a4WKqXD6IjvQ9fdYcCvjWyNFehBkDdZL2HDm$36 ads · 5%
https://www.colgate.com/en-us/mission/your-smile-is-your-strength20 ads · 3%
https://www.target.com/c/colgate-kids/-/N-k93it16 ads · 2%
https://www.youtube.com/watch?v=rtc7OpN4Qr816 ads · 2%
https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf14 ads · 2%
https://shop.mikmak.ai/social/67619a2c7231990f1284f1d6?utm_source=meta&utm_medium=paid_social&utm_campaign=colgate_total_2026&utm_term=interest,_ww,_ttu&utm_content=colgate_scrapbook_familytime_esp&utm_placement=in_feed&utm_marketing_tactic=consideration&utm_format=video&utm_id=ush&utm_creativeid=active_prevention13 ads · 2%
https://shop.mikmak.ai/social/6883e74410a2960f98034bda?utm_source=meta&utm_medium=paid_social&utm_campaign=na_us_rfus_oc_col_paste_oc_2q_26_opw_wht_ow_chemistry_behind_the_charisma_:14-gm_s_reg_soc_cons_cm_en_no-prisma&utm_term=glow_getters,_optic_obsessed,_whitening_purchasers&utm_content=scienceofwow_paste_social_chemistrybehindthecharisma:14_gmvideoinfeed&utm_placement=in_feed&utm_marketing_tactic=consideration&utm_creativeid=science_of_wow&utm_id=colgate11 ads · 2%
https://shop.mikmak.ai/social/6883e74410a2960f98034bda?utm_source=meta&utm_medium=paid_social&utm_campaign=na_us_rfus_oc_col_paste_oc_2q_26_opw_wht_ow_kv_shot_2__most_advanced_whitening_toothpaste_-gm_s_reg_soc_cons_cm_en_no-prisma&utm_term=glow_getters,_optic_obsessed,_whitening_purchasers&utm_content=scienceofwow_paste_social_kv_shot_2__most_advanced_whitening_toothpaste__gmstaticinfeed&utm_placement=in_feed&utm_marketing_tactic=consideration&utm_creativeid=science_of_wow&utm_id=colgate11 ads · 2%

Colgate new ads per month

Oct 2026138
Sep 202654
Aug 202632
Jul 2026172
Jun 2026151
May 202664
Apr 202632
Mar 202638
Feb 20267
Sep 202544
Jun 20221
Jan 20221

Colgate ads FAQ

How many ads is Colgate running on Facebook and Instagram?: As of Nov 2026, Colgate has 406 active ads and 737 ads in total in the Meta Ad Library.
What kind of ads does Colgate run?: Colgate's active ads are 60% video (463), 33% image (250), 7% carousel (56).
Who does Colgate target with its ads?: Based on the reach Meta reports for its ads, Colgate reaches people mostly in the United States.
How often does Colgate launch new ads?: Colgate has been advertising on Meta since Feb 2021. It launched 138 new ads in Oct 2026.
What is Colgate's most used ad headline?: "Pro Series Toothpaste" — used on 358 ads.
Where do Colgate's ads send people?: Most Colgate ads link to colgateopticobsessed.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Colgate?: Brands with similar ads include Dove (382082355205211), Medicube (1236886609665645), Kitsch, Paula's Choice (357826684003), LARQ.
What hooks does Colgate use in its ads?: Colgate's most-seen ads open with lines like "Brianne Howey is dropping her smile routine–the star of the show is Colgate Optic White Pro Series.", "Brianne Howey knows that the secret to a bright smile isn't just great lighting–it’s chemistry.", "Don't just walk in, arrive.💯 Brianne Howey shares her smile secrets and the science behind her glow.".
Where can I watch Colgate's video ads and commercials?: This page lists Colgate's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Colgate ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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