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Saam video ad

See all Saam ads →

Oct 4, 2026

We first spoke about building PICANTE in LA, 6 years ago. Inspired by restaurant merch and a bootleg Erewhon hoodie, we print...

instagram.com

Reach

157.5K

Est. spend

$2.4K

Ran for

22d

Format

video

Platforms

More from Saam

We first spoke about building PICANTE in LA, 6 years ago. Inspired by restaurant merch and a bootleg Erewhon hoodie, we printed “PICANTE” on a Champion blank and sold it to friends back home. In a full circle moment, we’re back shooting SPRING 2026 - a collection of considered denim, wovens crafted from some of the best Japanese yarns, sun-faded jersey, archive graphics, and a line-up of cars we grew up admiring, alongside our trusted Bentayga. First delivery landing Friday.616.6K reach

We first spoke about building PICANTE in LA, 6 years ago. Inspired by restaurant merch and a bootleg Erewhon hoodie, we printed “PICANTE” on a Champion blank and sold it to friends back home. In a full circle moment, we’re back shooting SPRING 2026 - a collection of considered denim, wovens crafted from some of the best Japanese yarns, sun-faded jersey, archive graphics, and a line-up of cars we grew up admiring, alongside our trusted Bentayga. First delivery landing Friday.

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