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National Trust for Scotland ads
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This ad

National Trust for Scotland image ad

See all National Trust for Scotland ads →

Oct 1, 2026

'My granny loved her holidays exploring Aberdeenshire and now there will be a lasting reminder' - Holly, NTS supporter.

Ad preview

nts.org.uk

Help Scotland's nature today

Help Scotland's nature today

Reach

121.1K

Est. spend

$1.8K

Running

46d

Format

dco

Platforms

View history+107.0%

2 data points

Audience

Women64%Men35%Unknown1%

United Kingdom 100%

Peak age 65+ (29%)

Details

Started: 16 Sept 2026

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This is a black adder (no, not that one! 😉). It's a melanistic form of the UK's only venomous snake, with an over-production of black pigment giving it that striking colour. Scientists think they could become extinct unless habitats are protected and disturbance reduced. That’s why we’re monitoring populations and helping restore the landscapes they depend on. 📍 Mar Lodge Estate National Nature Reserve Follow for more of Scotland’s beauty, history and nature.264.8K reach

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