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Nishane video ad

See all Nishane ads →

Sep 12, 2026

A rose transformed by contrast. 🥀 Thorns Become Roses opens luminous with lychee, raspberry and saffron, gives way to a velv...

us.nishane.com

Thorns Become Roses, Extrait de Parfum

Running

55d

Format

video

Platforms

whatsapp

More from Nishane

HOLD ME CLOSER A short film by Demitri Zujew Presented by NISHANE Shot on location in Japan, between Nara and the foothills of Mount Fuji, Hold Me Closer moves NISHANE’s olfactive storytelling into cinema, accompanying the eponymous creation by perfumer Alexandre Helwani that completes the Second Verse of the Rumi Collection. Moss on the trunks of an ancient forest, a river nearby, the scent of rain that has not yet fallen. A paper fortune folded away from his eyes, and a deer that looks back. In a quiet house, a shared life passes inside one still frame while the light slowly darkens. Only her perfume brings her back to him, each note opening a door onto a room she has already left. The film asks one question. Can you hold on to a feeling? Full Credits Presented by: NISHANE @nishane.official Written and directed by: Demitri Zujew @demitri.zujew Creative agency & production: HearHere @hearhere_agency Creative director: Karolina Volbin @volbin Producer: Andrea Artamonova @vernongodlittle Executive producers: Mert Güzel, Murat Katran, Inès Guendouz @ines_guendouz, Alessia Lomma @aless.lomma 1st AD: Nagisa Kodama @nagisakodama Casting director: Ruriko Takahashi @takahashi_ruriko Male lead: Soji Arai @sojisoheeparkarai Female lead: Ichie @ichichan_jp Female Voice - Sam Yeow @thenightvoice Male Voice - Uduak Inyang @uduakainyang Text: Alexandre Helwani @theperfumechronicles DOP: Yukihiro Miyakawa @miyagawa_yukihiro_miyakawa 1st AC: Erjol Muarem @you_need_an_ac 2nd AC: Mario Elfadi @mario.elfadi Camera B: Anthony Somelier @anthonysomelier Gaffer: Fumitaka Yamashita @fumitakayamashita Steadycam: Ryo Kishimoto @steadiryan_kishimoto DIT: Earl Louis @filmdirectoreditor Equipment rental: Capsule @capsule.rentals Production designer: Kohki Nawa @9ohki Props stylist: Anastasiia Hamaguchi @hamaguchi_anastasiya Costume assistance: Toraiza @toraiza2001 , Jolie Maz @joliemazidori Production manager: Mina Chauhan @mina_chaumo PA: Maria Nosova @nosmarie, Yukinobu Ege @yki_shed BTS: Sanzhar Nukassov @nukassov Colourgrade: Max Golomidov @maxgolomidov_colorist_dp Sound design: Stanislav Paushev-Neznakomov @stanislav.paushev , Yulia Shirokova @dozyshir #NISHANE #HoldMeCloser98.9K reach

HOLD ME CLOSER A short film by Demitri Zujew Presented by NISHANE Shot on location in Japan, between Nara and the foothills of Mount Fuji, Hold Me Closer moves NISHANE’s olfactive storytelling into cinema, accompanying the eponymous creation by perfumer Alexandre Helwani that completes the Second Verse of the Rumi Collection. Moss on the trunks of an ancient forest, a river nearby, the scent of rain that has not yet fallen. A paper fortune folded away from his eyes, and a deer that looks back. In a quiet house, a shared life passes inside one still frame while the light slowly darkens. Only her perfume brings her back to him, each note opening a door onto a room she has already left. The film asks one question. Can you hold on to a feeling? Full Credits Presented by: NISHANE @nishane.official Written and directed by: Demitri Zujew @demitri.zujew Creative agency & production: HearHere @hearhere_agency Creative director: Karolina Volbin @volbin Producer: Andrea Artamonova @vernongodlittle Executive producers: Mert Güzel, Murat Katran, Inès Guendouz @ines_guendouz, Alessia Lomma @aless.lomma 1st AD: Nagisa Kodama @nagisakodama Casting director: Ruriko Takahashi @takahashi_ruriko Male lead: Soji Arai @sojisoheeparkarai Female lead: Ichie @ichichan_jp Female Voice - Sam Yeow @thenightvoice Male Voice - Uduak Inyang @uduakainyang Text: Alexandre Helwani @theperfumechronicles DOP: Yukihiro Miyakawa @miyagawa_yukihiro_miyakawa 1st AC: Erjol Muarem @you_need_an_ac 2nd AC: Mario Elfadi @mario.elfadi Camera B: Anthony Somelier @anthonysomelier Gaffer: Fumitaka Yamashita @fumitakayamashita Steadycam: Ryo Kishimoto @steadiryan_kishimoto DIT: Earl Louis @filmdirectoreditor Equipment rental: Capsule @capsule.rentals Production designer: Kohki Nawa @9ohki Props stylist: Anastasiia Hamaguchi @hamaguchi_anastasiya Costume assistance: Toraiza @toraiza2001 , Jolie Maz @joliemazidori Production manager: Mina Chauhan @mina_chaumo PA: Maria Nosova @nosmarie, Yukinobu Ege @yki_shed BTS: Sanzhar Nukassov @nukassov Colourgrade: Max Golomidov @maxgolomidov_colorist_dp Sound design: Stanislav Paushev-Neznakomov @stanislav.paushev , Yulia Shirokova @dozyshir #NISHANE #HoldMeCloser96.8K reach

HOLD ME CLOSER A short film by Demitri Zujew Presented by NISHANE Shot on location in Japan, between Nara and the foothills of Mount Fuji, Hold Me Closer moves NISHANE’s olfactive storytelling into cinema, accompanying the eponymous creation by perfumer Alexandre Helwani that completes the Second Verse of the Rumi Collection. Moss on the trunks of an ancient forest, a river nearby, the scent of rain that has not yet fallen. A paper fortune folded away from his eyes, and a deer that looks back. In a quiet house, a shared life passes inside one still frame while the light slowly darkens. Only her perfume brings her back to him, each note opening a door onto a room she has already left. The film asks one question. Can you hold on to a feeling? Full Credits Presented by: NISHANE @nishane.official Written and directed by: Demitri Zujew @demitri.zujew Creative agency & production: HearHere @hearhere_agency Creative director: Karolina Volbin @volbin Producer: Andrea Artamonova @vernongodlittle Executive producers: Mert Güzel, Murat Katran, Inès Guendouz @ines_guendouz, Alessia Lomma @aless.lomma 1st AD: Nagisa Kodama @nagisakodama Casting director: Ruriko Takahashi @takahashi_ruriko Male lead: Soji Arai @sojisoheeparkarai Female lead: Ichie @ichichan_jp Female Voice - Sam Yeow @thenightvoice Male Voice - Uduak Inyang @uduakainyang Text: Alexandre Helwani @theperfumechronicles DOP: Yukihiro Miyakawa @miyagawa_yukihiro_miyakawa 1st AC: Erjol Muarem @you_need_an_ac 2nd AC: Mario Elfadi @mario.elfadi Camera B: Anthony Somelier @anthonysomelier Gaffer: Fumitaka Yamashita @fumitakayamashita Steadycam: Ryo Kishimoto @steadiryan_kishimoto DIT: Earl Louis @filmdirectoreditor Equipment rental: Capsule @capsule.rentals Production designer: Kohki Nawa @9ohki Props stylist: Anastasiia Hamaguchi @hamaguchi_anastasiya Costume assistance: Toraiza @toraiza2001 , Jolie Maz @joliemazidori Production manager: Mina Chauhan @mina_chaumo PA: Maria Nosova @nosmarie, Yukinobu Ege @yki_shed BTS: Sanzhar Nukassov @nukassov Colourgrade: Max Golomidov @maxgolomidov_colorist_dp Sound design: Stanislav Paushev-Neznakomov @stanislav.paushev , Yulia Shirokova @dozyshir #NISHANE #HoldMeCloser95.6K reach

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