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The Nation Thailand image ad

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Sep 9, 2026

BTS Group, as the operator of the “Baan Chao Thai” (home for Thais) project under the concept of “supporting quality of life ...

Ad preview

nationthailand.com

Reach

14.3K

Est. spend

$215

Ran for

4d

Format

image

Platforms

Audience

Men67%Women33%

Germany 21% · United Kingdom 16% · Cyprus 7% · Netherlands 7% · Italy 7% · France 5% · Spain 4% · Ireland 4% · Austria 3% · Greece 3% · Poland 3% · Portugal 3% · Romania 3% · Bulgaria 2% · Sweden 2% · Croatia 2% · Belgium 2% · Malta 1% · Czech Republic 1% · Hungary 1% · Slovakia 1% · Finland 1% · Slovenia 1% · Denmark 1% · Lithuania 1% · Latvia 1%

Peak age 25-34 (41%)

Details

Started: 23 Apr 2026
Ended: 27 Apr 2026

More from The Nation Thailand

The second location under BTS Group's ambitious affordable housing initiative launches in Pathum Thani, targeting students, young professionals and families with fully furnished units starting from 1.3 million baht. . BTS Group Holdings officially opened the Sales Gallery for D:CRAFT KHLONG LUANG on Sunday 22 March, marking the second location under its landmark "Baan Chao Thai" housing project — a large-scale initiative by the SET-listed conglomerate to make homeownership accessible to everyday Thais. . The opening was attended by BTS Group Chairman Keeree Kanjanapas, alongside senior executives and key partners including a representative from the Government Housing Bank (GH Bank), which serves as the project's primary financial partner. . Set on a vast site of approximately 120 rai along Thepkunjan 2 Road in Khlong Luang district, Pathum Thani, D:CRAFT KHLONG LUANG is one of the most ambitious residential developments in the Greater Bangkok area in recent memory. . The project will comprise up to 60 low-rise, eight-storey buildings housing approximately 7,500 units in total, to be released in phases. . A New Unit Type for a New Generation . The highlight of Sunday's launch was the debut of D:CRAFT's smallest and most accessible unit type — a 25-sq-m studio designed specifically for students and single first-jobbers seeking a compact yet fully functional living space. . Priced from 1.3 million baht, the unit is engineered to make homeownership within reach for those just starting out, and represents the project's clearest statement yet that Baan Chao Thai is targeting Thailand's younger generation. . Despite its compact footprint, the 25-sq-m unit is cleverly arranged to accommodate up to three residents when needed, featuring two sleeping areas, one bathroom, an open kitchen, a living area and three air-conditioning units — all delivered as a fully furnished, move-in-ready package. . #Baanchaothai #BTSGROUP #dcraft #property #housing #TheNation #บ้านชาวไทย . Full link story is in the first comment.24.2K reach

German technology and engineering company Bosch has demonstrated its commitment to revolutionising the automotive industry at the recent "Mobility Tech Asia Bangkok 2025" exhibition, presenting cutting-edge innovations designed to accelerate the transition to electric vehicles and sustainable transport solutions. . The Bosch experience focused on two key areas: next-generation autonomous vehicle technology and groundbreaking cloud-based solutions that promise to transform how electric vehicles are maintained and valued throughout their lifecycle. . Future Vehicle Architecture . Bosch outlined its vision for tomorrow's vehicles, where traditional separate systems for powertrain, steering, and braking will be integrated through centralised mobility software. . This unified approach will enable new cross-domain functions whilst allowing customisation to match each vehicle's unique characteristics. . #Bosch #Mobility #technology #innovation #cloud #TheNation . Full link story is in the first comment.10K reach

The Journey [The Nation’s 55 Best Thailand ] I Thonglor and Phrom Phong5.8K reach

In the past, various systems within vehicles were designed and developed to operate separately from one another, and integrating these systems into a unified whole has proven challenging. . This requires careful consideration of the relationships between different systems, particularly internal vehicle communications, where various systems must work closely together to function smoothly. . Traditional automotive architecture is now reaching its limits, and the solution to this challenge lies in "software-defined vehicles". This evolution not only affects development and operations but also creates new business models and forms of collaboration. . Entering the Era of Software-Driven Vehicles . Innovation in the automotive industry is increasingly moving towards bits and bytes more than ever before. Bosch is responding to this trend by restructuring its offerings to become adaptable and fit for the future. . Software is not only changing how future vehicles are used and experienced but is also transforming automotive engineering design methods. Therefore, continually developing software-driven mobility solutions for the global market requires comprehensive reform and transformation of traditional software development and feature implementation. . With the growing trend of software-defined vehicles, the automotive software market is projected to grow to more than 200 billion euros by 2030, three times larger than in 2020. . Currently, Bosch can achieve double-digit growth in this market, whilst the automotive industry as a whole is placing increasing emphasis on software development. . #Bosch #IntelligentVehicles #IntelligentMobility #ThailandNews #TheNation . Full link story is in the first comment.39 reach

Bangkok has launched the “Road to Bangkok World Pride 2028” art exhibition to celebrate sexual diversity in the Pride Month of June, hoping to boost the city’s chance of hosting the World Pride event in 2028. . Governor Chadchart Sittipunt and his deputy Sanon Wangsrangboon presided over the exhibition’s opening ceremony at Bai Bua Skywalk square in front of Bangkok Art & Culture Centre in Pathum Wan district on Monday. . Read more: https://www.nationthailand.com/thailand/general/40028129 . #Bangkok #PrideMonth

Every year after the rainy season, the cool weather brings another culprit that steals the livelihood and health of many locals living in Chiang Mai and ethnic groups living in the mountains: severe air pollution known as PM2.5, a measure of particulate matter. . #nabifellows #Nabi #airpollution #chiangmai #ฝุ่นพิษ #ThailandNews #TheNationThailand

2nd Army asserts Thailand’s right to self-defence under UN Charter amid Cambodian attacks

Thailand's export landscape is poised for a transformative year in 2025, with emerging sectors offering fresh opportunities amid ongoing global trade uncertainties. . Despite facing headwinds from international tariff disputes and geopolitical tensions, the kingdom's strategic diversification into new growth areas promises to reshape its economic trajectory. . #DITP #ExportOutlook #ThailandNews #TheNation . Full story link in first comment

Modern Thai furniture not only reflects the nation's cultural heritage but also seamlessly blends innovation and contemporary design, creating unique living experiences. . Several Thai brands have gained international acclaim, showcasing traditional craftsmanship such as woodwork, wicker, and brass, while merging these with global design elements. Each piece exemplifies the meticulous nature of Thai craftsmanship, which is not just beautiful but also imbued with sustainability and value. . #DITP #Furniture #ThailandNews #TheNation . Full story link in first comment

Thailand’s status as a leading global hub for gem and jewelry production and exports has been shaped by an enduring tradition of artistry, which is deeply embedded in Thai society. . Historically, Thailand was one of the world’s major sources of corundum gemstones, including rubies, sapphires, yellow sapphires and green sapphires. Although production of these stones has declined significantly, mining continues in some provinces such as Chanthaburi, Kanchanaburi and Phrae. . #DITP #GemsAndJewellery #ThailandNews #TheNation . Full story link in first comment

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