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Umberto Giannini video ad

See all Umberto Giannini ads →

Sep 5, 2026

The full curl routine using Mini Curls for softness, definition + frizz control

boots.com

The full curl routine using Mini Curls for softness, definition + frizz control

SAVE 1/3 off Mini Curls at Boots UK online now!

Reach

310.6K

Est. spend

$4.7K

Ran for

34d

Format

video

Platforms

More from Umberto Giannini

Fuller. Thicker. Longer. Your curls, leveled up.267.4K reach

{{product.name}}219.4K reach

Umberto Giannini presents: Know Your Curls. 🌀💖 There’s a lot of noise when it comes to curls. What counts as curly. What you should use. How you should style it. What you’re doing “wrong”. But after 25+ years, we know one thing for sure: no two curls are the same. It’s time we stopped trying to ‘fix’ our curls and started understanding them instead. Your curl type. Your technique. Your routine. Because knowing your curls isn’t about following more rules. It’s about finding what works for you. What it needs. What it loves. What makes you feel most like you. To every wave, curl and coil still figuring it out, this one’s for you. 💖 Now available at Ulta.com, Amazon and Umbertogiannini.com. Director: Ben Harris @benharris.mp4 Writer: Evie Stylianou @evie_stylianou214.5K reach

smells like strawberries, leaves my hair feeling so clean and lightweight and repairs my hair bonds with each use - what’s not to love ? umberto giannini’s new curl bond range is my fave to date ! try it out for yourself at @bootsuk or @umbertogiannini 🍓 ad133.6K reach

Sign up to SAVE!71.1K reach

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