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Novartis video ad

See all Novartis ads →

Aug 30, 2026

Spontaneous plans. Quality time. The moments you don't want to miss. CSU can have a big emotional and physical impact. Watc...

novartis.com

Missed Moments with CSU

Reach

4.1M

Est. spend

$62.1K

Ran for

24d

Format

dco

Platforms

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Hear from Ana Vieira, Vice President of Sjögren Europe and living with Sjögren’s disease, who shares her personal experience and symptoms, including discussing the impact of the condition on her internal organs with her healthcare professional. Sjögren’s is a serious, progressive, systemic autoimmune disease, meaning it can affect the entire body rather than just one area. It has a wide spectrum of symptoms, including dryness, fatigue, and pain. It can also affect multiple organs and systems, causing inflammation and tissue damage. At Novartis, we’re deliberate about understanding the underappreciated burden of autoimmune diseases, like Sjögren’s, and use this to shape the way we innovate. To learn more about Ana’s personal journey with Sjögren’s, watch the full video by visiting our link in bio.2.7M reach

“It’s a serious systemic disease that’s not taken seriously enough.”- Linda Stone That’s the reality for many people living with Sjögren’s. It is often associated with dryness, but for those affected, that's only part of the story. As an autoimmune disease that can affect many parts of the body, Sjögren’s can cause fatigue, pain and a wide range of other symptoms that impact daily life, work and overall wellbeing. Yet awareness of its full impact remains limited. This World Sjögren’s Day, we're sharing the stories of Ana and Linda to offer a closer look at the realities of living with Sjögren’s and the experiences that often go unseen. #WorldSjogrensDay #SjogrensAwareness2.4M reach

CSU can cause sleep disruption1.9M reach

Missed Moments with CSU1.8M reach

Chronic spontaneous urticaria (CSU) is an unpredictable skin condition that causes persistent itching and hives, but its impact can go far beyond the skin. CSU can disrupt sleep and affect daily life. For many people, when symptoms flare, everyday activities including work can sometimes take more effort than usual. Cindy Ma shares her own experience of living with chronic urticaria. This #UDAY2026, Novartis is also proud to support, via educational grants, @gaapporg and @ucare_4u’s UDAY activities to highlight the experience of people living with CSU and encourage open conversations. Talk to your doctor about how CSU is affecting your sleep, work, and overall quality of life. #TakeBackControl and start the conversation. Link in bio. #UrticariaDay2026 #UDAY20261.8M reach

#Sponsored My Multiple Sclerosis has changed... Since being diagnosed with MS, a lot has changed, like my job, my social life, and becoming a mum. On the surface, those things aren’t unusual. Friends have experienced similar… but they don’t have MS! If their vision changes, they book an eye test, when they feel more fatigued, they speak to their doctor. For me, there’s often a little voice in the back of my mind. Making excuses, scared it might be my MS, pretending ignorance is bliss. Over the years, I’ve learnt that knowing the answer, even when it’s not the answer I want, is always better than wondering. Unlike my vision, hindsight is 20/20. Regardless of if the outcome was MS-related or in this case, just getting old 👵🏼, the conversation deserved a space at the front of my mind. Noticing changes with your MS? Start a conversation with your doctor today. For more tips and information visit the link in bio. #MS #KnowYourMS #ChangesInYourMS #NovartisPartner1.8M reach

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