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Hiya video ad

See all Hiya ads →

Aug 30, 2026

I thought the beige phase was a joke until my 4-year-old decided his entire diet now consists of toast, pasta and anything be...

hiyahealth.com

Reach

94.8K

Est. spend

$1.4K

Ran for

25d

Format

video

Platforms

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AD. Paid partnership with @hiyahealth. Ever wondered why toddlers get fussier about food? Picky eating is a normal developmental stage, especially between ages 2-6, as children become more cautious exploring their environment. For most, it improves over time with patience, repeated exposure and relaxed mealtimes. The NHS recommends daily vitamin supplements (vitamins A, C, and D) for children aged 6 months to 5 years. Breastfed babies require a daily 8.5-10µg vitamin D supplement from birth, while those formula-fed generally do not need extra vitamins if drinking over 500ml daily Food should always come first, but if your child’s diet is limited, a suitable vitamin supplement can give some reassurance. As part of this partnership, I’m also introducing you to @hiyahealth, whose children’s daily vitamins are designed specifically for children, are non-gummy and contain no added sugar. ➡️ Next up: one of the most effective techniques we have for helping children become more accepting of new foods through repeated, pressure-free exposure.120.3K reach

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