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This ad

Daye video ad

See all Daye ads →

Jul 31, 2026

For decades, gynaecological screening meant a speculum and a swab. Daye asked whether the collection device itself was the ba...

yourdaye.com

A tampon that replaces the swab.

Reach

116.6K

Est. spend

$1.7K

Running

130d

Format

dco

Platforms

More from Daye

We’re big fans of straight-talking health advocates - especially the kind who can say Anti-Müllerian Hormone without skipping a beat (or Googling it mid-video) After trying our Diagnostic Tampon for HPV, STIs and vaginal infection screening (and giving it the kind of honest review only Elspeth could), she’s now back to decode the chaos that is hormonal health - with Daye’s at-home Hormone Test. We can't wait to see her results video next, where she’ll finally get the full picture: from cycle hormones to fertility markers like AMH - all decoded from the comfort of her living room sofa, no venous blood draw or GP begging required. Elsbeth is officially one of the first people to access the full picture of their vaginal, menstrual and hormonal health through Daye - all without having to beg a GP for blood work. Iconic 💛 With love, The Perverts at Daye Follow Elspeth (@Karminker) on TikTok for more educational content with a twist of humour and relatability! #HormonesDecoded #AtHomeTesting #DayeHormoneTest #KnowYourCycle700.7K reach

I used to walk into appointments already rehearsing my symptoms, already bracing for the eye roll, already preparing to be told it was all “normal.” I didn’t have the language or the data to argue back. I only had the lived reality of a body that felt completely out of control. The worst part was the silence after the tests. The text messages that said everything was “normal” but explained nothing. No results. No breakdown. No sense of what my hormones were actually doing. Just confusion, shame, and the sinking feeling that I was being dismissed again. It took me years, a lot of tears, and eventually becoming a scientist doing a PhD in hormones before I realised the problem wasn’t me. It was the system. Women are rarely given access to their own biological information in a way that is actually useful. That is why this collaboration with Daye means so much to me. Because ownership of your health data changes everything. You get to track what is happening in your body over time, have clearer conversations with your doctor, and finally understand the patterns that were invisible before. This is what happens when a women-led company actually listens to the real lived experiences of women. They build tools that give us clarity instead of dismissal. Agency instead of embarrassment. Answers instead of “it’s normal.” If you’ve ever walked out of an appointment feeling unheard, this is for you. COMMENT “DAYE” and I’ll send you the link to the testing kit.329.4K reach

We’re big fans of straight-talking health advocates - especially the kind who can say Anti-Müllerian Hormone without skipping a beat (or Googling it mid-video) After trying our Diagnostic Tampon for HPV, STIs and vaginal infection screening (and giving it the kind of honest review only Elspeth could), she’s now back to decode the chaos that is hormonal health - with Daye’s at-home Hormone Test. We can't wait to see her results video next, where she’ll finally get the full picture: from cycle hormones to fertility markers like AMH - all decoded from the comfort of her living room sofa, no venous blood draw or GP begging required. Elsbeth is officially one of the first people to access the full picture of their vaginal, menstrual and hormonal health through Daye - all without having to beg a GP for blood work. Iconic 💛 With love, The Perverts at Daye Follow Elspeth (@Karminker) on TikTok for more educational content with a twist of humour and relatability! #HormonesDecoded #AtHomeTesting #DayeHormoneTest #KnowYourCycle308.8K reach

We’re big fans of straight-talking health advocates - especially the kind who can say Anti-Müllerian Hormone without skipping a beat (or Googling it mid-video) After trying our Diagnostic Tampon for HPV, STIs and vaginal infection screening (and giving it the kind of honest review only Elspeth could), she’s now back to decode the chaos that is hormonal health - with Daye’s at-home Hormone Test. We can't wait to see her results video next, where she’ll finally get the full picture: from cycle hormones to fertility markers like AMH - all decoded from the comfort of her living room sofa, no venous blood draw or GP begging required. Elsbeth is officially one of the first people to access the full picture of their vaginal, menstrual and hormonal health through Daye - all without having to beg a GP for blood work. Iconic 💛 With love, The Perverts at Daye Follow Elspeth (@Karminker) on TikTok for more educational content with a twist of humour and relatability! #HormonesDecoded #AtHomeTesting #DayeHormoneTest #KnowYourCycle185.1K reach

We’re big fans of straight-talking health advocates - especially the kind who can say Anti-Müllerian Hormone without skipping a beat (or Googling it mid-video) After trying our Diagnostic Tampon for HPV, STIs and vaginal infection screening (and giving it the kind of honest review only Elspeth could), she’s now back to decode the chaos that is hormonal health - with Daye’s at-home Hormone Test. We can't wait to see her results video next, where she’ll finally get the full picture: from cycle hormones to fertility markers like AMH - all decoded from the comfort of her living room sofa, no venous blood draw or GP begging required. Elsbeth is officially one of the first people to access the full picture of their vaginal, menstrual and hormonal health through Daye - all without having to beg a GP for blood work. Iconic 💛 With love, The Perverts at Daye Follow Elspeth (@Karminker) on TikTok for more educational content with a twist of humour and relatability! #HormonesDecoded #AtHomeTesting #DayeHormoneTest #KnowYourCycle183.9K reach

All Daye ads ↗

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