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Confect image ad

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Jul 5, 2026

Based on 115.7B impressions, 1M ads, and $834M in spend from 3,014 eCommerce advertisers. Our Andromeda study uncovers 30+ i...

Ad preview

confect.io

Get your copy ➡️

Reach

21.4K

Est. spend

$320.7

Ran for

77d

Format

dco

Platforms

View history+5.6%

5 data points

Audience

Men56%Women43%Unknown1%

United Kingdom 66% · Ireland 34%

Peak age 25-34 (53%)

Details

Started: 11 Jun 2026
Ended: 27 Aug 2026

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We analyzed 44 Billion impressions. $249 Million in ad spend. 2,000 advertisers and 340,000 Meta ads. All from Black Week last year. So why did ROAS jump +94% on the most expensive day of the year… when CPM was +105%? Because what wins in Black Week isn’t luck - it’s timing, structure, and creative. Here’s a peek at what’s inside the ebook: 👉 When competitors “go black” 👉 Creative that sells, not just clicks (CTR barely moves around Black Week… but the right price-forward designs do) 👉 The product sets that outperform 👉 How ROAS and CPA evolve from Black Monday to Cyber Monday, so you plan bids and budgets with data What top performers do differently (and you can copy): 👉 Run 2x more live ads than bottom performers - to always have a winner in rotation 👉 Put their money where results are: Catalog Ads deliver +51% ROAS over manual ads in Black Week 👉 Enrich the feed: catalogs packed with product data perform +80% better than average catalogs 👉 Conversion Rate is +134% higher in Black Week vs. normal weeks - so pricey impressions become cheap purchases. All findings are from last year’s Black Week on Meta. No opinions, just pattern-proven moves you can deploy this Black Month. Want the exact timing, templates, and setups? 👇 Download the Black Friday 2025 ebook now and steal the plan before everyone else flips their ads to black.32K reach

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