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Liah Yoo video ad

See all Liah Yoo ads →

Jun 29, 2026

10 years ago, she left one of Korea's biggest beauty giants so that 2 years later, she could build KraveBeauty from one magic...

kravebeauty.com

Running

131d

Format

video

Platforms

More from Liah Yoo

if your acne isn't clearing up, you might need to wash your face less. yes, you heard that right 👀 that tight, squeaky feeling after cleansing? that's not clean. that's your skin barrier getting disrupted. Matcha Hemp Hydrating Cleanser was born to work with your skin, not against it, to add hydration instead of stripping it, so that you don't need to cleanse more 💚 comment MATCHA and we'll send you the link 🍵🔗

the industry's agenda is to sell you more. your skin's agenda is different 👀 nobody in the beauty industry is going to tell you that less is more because their business depends on you buying more. @liahyoo knew that from the inside, so she left and built KraveBeauty on the philosophy that your skin doesn't need a 14-step routine or the next trendy ingredient. it needs less, done right 💚

All Liah Yoo ads ↗

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