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Professor Tim Spector video ad

See all Professor Tim Spector ads →

Feb 28, 2026

Groundbreaking new ZOE research greatly advances our understanding of the gut microbiome. For the first time, we’ve classifi...

zoe.com

Reach

215.3K

Est. spend

$3.2K

Ran for

18d

Format

video

Platforms

More from Professor Tim Spector

Ever wondered what happens to your at-home gut health test once you drop it in the mail? At ZOE, we put your 💩 sample through a rigorous, world-leading scientific process to unlock the secrets of your gut microbiome. This isn’t your average gut test. Most commercial tests use the older, less precise 16S sequencing. This method looks at just one specific gene common to all microbes, which is like trying to understand a vast, complex forest by analyzing only the leaves that have fallen. ZOE scientists use deep shotgun metagenomic sequencing, which is the gold standard in microbiome analysis. We extract all the DNA from every single microbe in your sample: bacteria, fungi, viruses, and more. Our scientists then use powerful, custom-built computing software called MetaPhlAn4 to piece together this massive genetic puzzle. This cutting-edge tool was developed by ZOE in collaboration with the University of Trento and published for all scientists to access. This comprehensive and precise analysis gives us a complete, high-resolution picture of your microbial community, allowing us to identify microbes down to the exact strain or species level, including hundreds of new species our scientists have discovered. When you join ZOE and test your gut, we translate that precise data into powerful, actionable insights: - Your unique gut and food scores: Get a clear snapshot of your overall gut health, measured on a scale of 1 to 1000, and personal scores for thousands of foods. - Identify your key microbes: See the specific “good” and “bad” bugs thriving in your gut and learn about your unique gut clusters, novel groupings that link your microbial community to different health outcomes. - Daily guidance: Easy-to-follow steps that help you swap, combine, and add foods to boost your good bugs and improve your long-term health. Your gut is as unique as your fingerprint. Click the link in our bio to learn more. 💛364.1K reach

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