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Nico Ciraolo video ad

See all Nico Ciraolo ads →

Oct 21, 2026

Most dental practices focus on the wrong things. Cost per lead? Not important. Cost per booking? Critical. Patient testimon...

facebook.com

Reach

19.3K

Est. spend

$288.9

Ran for

9d

Format

video

Platforms

whatsapp

More from Nico Ciraolo

Paid vs free consultations - we tested it across 5,000 appointments. Finding: free consultations with £30-40 refundable deposits delivered 2.6x lower cost per booking than paid consults. Paid had slightly higher conversion rates, but not enough to offset the acquisition cost. Free with refundable deposit = best ROAS. That’s what we run across all clients.61.7K reach

£11 back for every £1 spent on ads. That’s what we delivered for Dr Josh. He’s generated multi-6 figures using Dentology. The best part is, he spends zero time on marketing. Before Dentology: ↳ His content lacked a clear strategy. ↳ He was trying to manage marketing after clinic hours. ↳ He didn’t have a system for nurturing leads or existing patients. What he expected: “I expected you to help me do content, put an advert together, and post the advert.” What he got: 1. A complete patient acquisition system that runs without his involvement. 2. A dedicated team handling every lead from first click to consultation. 3. Data-driven optimisation that continuously improves conversions. In Josh’s words: “It’s way more valuable than just having some adverts.”60.4K reach

What a £10k, £100k, and £1m per month dental marketing strategy actually looks like. Most practices try to scale spend without upgrading their infrastructure. You can’t get £1m/month results with £10k/month systems.60.2K reach

£537k cash collected using Dentology. TSD faced common challenges: ↳ Low-quality leads that weren’t engaged ↳ Staff overwhelmed with ineffective follow-ups ↳ No clear connection between ad spend and revenue With Dentology: 1. Full-funnel tracking to tie every pound spent to revenue generated 2. An acquisition system that engages and qualifies every lead 3. A consistent pipeline of new patients with zero input60.1K reach

Hot take: Lead gen is irrelevant. That’s not even that controversial anymore - most practices have realised it. A lead means nothing unless it converts and starts treatment. Otherwise it’s worthless. What actually drives results at scale is having fully vertically integrated infrastructure: ↳ Brand positioning and creative strategy that attracts the right patients. ↳ Split-tested funnels and booking flows that maximise conversion. ↳ Sales teams that follow up on abandoned bookings and triage lower-intent leads. ↳ Data tracking that feeds optimisation back into every part of the system. It’s an ecosystem where every element feeds into and improves the others. That’s what fuels growth for groups operating at serious volume.59.7K reach

£17.5k ad spend. £335k cash collected. 19x ROAS. Some pretty crazy returns - and they came from having systems that actually talk to each other. Most practices run ads without knowing which ones are driving actual revenue. Anyone can generate leads - but if those leads aren’t converting, it’s pointless. Without a closed feedback loop, you create massive inefficiency in your patient acquisition. Here’s what changes with integrated systems: ↳ Content team sees which ads drive revenue and creates more like them ↳ Conversion data and call insights feed back to content and ad strategy ↳ Ad optimisation is driven by revenue, not which generates most leads That’s how you get results like these: integrated systems where every element informs and improves the others.59.7K reach

Scale your Dental Practice59.4K reach

Most dental practices focus on the wrong things. Cost per lead? Not important. Cost per booking? Critical. Patient testimonials? Overrated. Clinician-led content? Essential. Managing patient acquisition for 70+ practices gives us unparalleled visibility into what truly drives conversions for high-ticket cosmetic treatments.59.1K reach

70+ Clinics Trust Our Framework56.6K reach

Exactly what happens in your first 6 weeks with Dentology52.6K reach

Dr Ali, the owner of Dental Opulence, no longer needs to think about where his next patient will come from. 4 months ago, that wasn't the case. Today, Dental Opulence has 20 to 30 new patients arriving every month, pre-qualified and ready for treatment. His associates are fully booked, and his team can stay focused on patients rather than managing enquiries. He called it magic. It's actually just a well-built system doing its job quietly in the background. Practices that grow without the noise tend to have one thing in common: their marketing reflects exactly who they are and who they serve.52.3K reach

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