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Nicola Jones video ad

See all Nicola Jones ads →

Oct 17, 2026

Women 50+. Your skincare routine might be the reason your skin isn’t improving. The biggest mistake I see after 30 years in ...

instagram.com

Reach

1.5K

Est. spend

$22.8

Ran for

5d

Format

video

Platforms

More from Nicola Jones

Had a special evening at @theinkeylist HQ in London. Celebrating the Oat Balm Cleanser – new & improved formula. The Oat Balm Cleanser is so deeply hydrating, and perfect for mature skin (especially 50+). It melts everything away without stripping your skin barrier, exactly what you want in a cleanser. Such a lovely night, meeting the founders and getting a real feel for a brand I genuinely love. If you want a full deep dive on this, let me know in the comments. #TheInkeyList #OatBalmCleanser #SkincareOver50 #GlowingSkin #londoncreators4.9K reach

I’m a skincare expert and these are 3 products I never use… especially for skin over 50. Because it’s not about doing more to your skin it’s about doing what actually works. ❌ Face wipes They don’t cleanse properly, they tug at your skin, and they’re wasteful. here’s what I use instead. ✔️ Swap for: APIS Biostimulating Cleansing Lotion — gentle, nourishing, and barrier-friendly. Use with cotton or bamboo reusable cloth. ❌ Toners (especially alcohol heavy ones) Often unnecessary and can disrupt your skin barrier. ✔️ Swap for: COSRX Ceramide Skin Barrier Moisturizing Mix — hydrates and strengthens in one step. ❌ Gritty scrubs They cause micro-tears and inflammation (yes, really). ✔️ Swap for: Paula’s Choice 6% Mandelic + 2% Lactic Acid Exfoliant — smooths skin without damage. Your skin barrier becomes more fragile with age, protect it, and everything else improves: hydration, glow, sensitivity. #skincareover50 #matureskin #skinbarrier #skincareroutine #antiagingskincare2.6K reach

Glowing skin over 50 doesn’t come from doing more… it comes from doing the right things. If your skin is feeling dull, dry or just lacking that spring glow, this simple body routine makes all the difference. Step 1: Dry brushing to boost circulation. Ithyes Body Brush, Amazon Step 2: physical exfoliator to reveal brighter skin. Organic Shop Hydrating Body Scrub with Coconut Oil. Step 3: The step most women miss—Squalane oil to deeply hydrate and restore that natural glow. @biossance 100% Squalane Oil. Step 4: Ceramide cream to lock it all in and support your skin barrier. Q&A Ceramide Body Cream. Simple. Affordable. Effective. Save this for your spring skin reset 🌸 #over50skincare #glowingskin #matureskin #skinbarrier #springglowup2.6K reach

After 30 years in skincare, this is the exact skin cycling routine I use to keep my 51 year old skin in the best possible health. It’s not about more products, t’s about the right structure. This is the routine that works for me and usually for most skin types over 50. Every night starts here: ✔️ Double cleanse with @apisnaturalcosmeticsuk Biostimulating Exosomes Cleansing Lotion Then follow this 4-night cycle: Night 1 – Exfoliate ✨ @kiehls Ultra Pure High Potency Serum 9.0% Glycolic Acid Night 2 – Cell Renewal ✨ @paulaschoice choice1% Retinol Treatment with Peptides & Vitamin C Night 3 – Target & Treat ✨ Paula’s Choice 10% Azelaic Acid Booster → Breakouts: Salicylic Acid → Pigmentation: Mandelic Acid → Sensitive skin: Lactic Acid Night 4 – Rest & Hydrate ✨ @anua_uk PDRN Hyaluronic Acid Capsule 100 Serum Seal every night with: ✔️ P+ Peptide Skin Barrier Cream This is how you repair your skin barrier, improve texture, and restore glow—without overwhelming your skin. Save this as your spring skin reset routine 💛 #skincycling #matureskincare #over50skincare #agingskin #skinbarrierrepair retinolroutine doublecleansing glowingskinover50 skincareexpert skinreset antiagingroutine healthyskin1.9K reach

Over 50? Your skincare should work WITH your skin and hormonal changes, not overwhelm it. Layering too many products can stop your skin from properly absorbing what it actually needs. A simple, effective morning routine, cleanser, vitamin c, moisturiser + spf50 is enough for glowing skin over 50. ✨Cleanser: prepare your base ✨ Vitamin C Serum- the gold standard of environmental protection ✨ hybrid or separate (hydrating) moisturiser & SPF30-50. Less noise.Better Results.Smarter Skincare. Save this for you next morning routine. Products: Cleanser: @anua_global Heartleaf + BHA Pore Cleansing Foam. Vitamin C Serum: @officialmedik8 Super C Ferulic. Moisturiser: @theinkeylist Polyglumatic Acid Dewy Sunscreen SPF30. #skincareover50 #matureskincare #over50beauty #glowingskin1.9K reach

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