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Boxfresh video ad

See all Boxfresh ads →

Oct 16, 2026

‘LIVITY’: A SHORT FILM DIRECTED BY TYRUS KANE IN COLLABORATION WITH SAIYA THOMAS FOR BOXFRESH Shot across East London with f...

instagram.com

Reach

351.1K

Est. spend

$5.3K

Running

87d

Format

video

Platforms

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‘LIVITY’: A SHORT FILM DIRECTED BY TYRUS KANE IN COLLABORATION WITH SAIYA THOMAS FOR BOXFRESH Shot across East London with filmmaker Saiya Thomas, the film traces the people, places and rituals that define Tyrus's world. Moving between family archives, neighbourhood landmarks, sound system culture and everyday encounters, it offers an intimate portrait of a life shaped by community, heritage and shared experience. Rather than documenting a moment, Livity captures a way of living. A reflection on the values, relationships and cultural traditions that continue to inform Tyrus's creative practice, and the London that Boxfresh has always belonged to.206K reach

BOXFRESH Original British Streetwear Boxfresh returns with a new collection. Founded in London in 1989, Boxfresh emerged from a golden era of British style, shaped by the art, design, music and attitude of a city at the height of its creative powers. Rooted in the energy of that time, the brand helped define the language of UK streetwear for years to come.122.1K reach

‘Livity’: A short film directed by Tyrus Kane for Boxfresh. Shot across East London with filmmaker Saiyah Thomas, the film traces the people, places and rituals that define Tyrus's world. Moving between family archives, neighbourhood landmarks, sound system culture and everyday encounters, it offers an intimate portrait of a life shaped by community, heritage and shared experience. Rather than documenting a moment, Livity captures a way of living. A reflection on the values, relationships and cultural traditions that continue to inform Tyrus's creative practice, and the London that Boxfresh has always belonged to.121.3K reach

‘LIVITY’: A SHORT FILM DIRECTED BY TYRUS KANE IN COLLABORATION WITH SAIYA THOMAS FOR BOXFRESH Shot across East London with filmmaker Saiya Thomas, the film traces the people, places and rituals that define Tyrus's world. Moving between family archives, neighbourhood landmarks, sound system culture and everyday encounters, it offers an intimate portrait of a life shaped by community, heritage and shared experience. Rather than documenting a moment, Livity captures a way of living. A reflection on the values, relationships and cultural traditions that continue to inform Tyrus's creative practice, and the London that Boxfresh has always belonged to.121.1K reach

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