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simonjohnsonfitness video ad

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Oct 13, 2026

❓STOP GUESSING: WHICH TRICEP PUSHDOWN ACTUALLY BUILDS MUSCLE?❓ After coaching 2,769 clients and over 10 years in the trenche...

instagram.com

Reach

184K

Est. spend

$2.8K

Ran for

332d

Format

video

Platforms

More from simonjohnsonfitness

‼️ STOP doing bicep curls like this ‼️ Comment “ARMS GUIDE” for my total arms training program.350.7K reach

‼️ Comment “RUN” for a free copy FIT, FAST & STRONG training guide ‼️ Most people aren’t lazy. They’re just winging it. Random workouts. Random nutrition. Random results. I’m Simon, and for over a decade I’ve coached high-performers who are done guessing and ready to build something that actually lasts. ⚠️Here’s the problem with most programs: They fix one thing. 👉 Look good but feel exhausted 👉 Strong in the gym but can’t run around with your kids. 👉 Eat clean, but have no energy to perform & build muscle. One pillar looked after… Two left behind. We don’t do that. We build all three: 1️⃣ BODY: Lean, strong, athletic. Built to last. 2️⃣ HEALTH: Recovery, longevity, injury prevention. 3️⃣ PERFORMANCE: Energy, focus, stamina. Your edge in everything. Because what’s the point of looking great if your energy is shot? What’s the point of being fit if you’re constantly injured? What’s the point of performing if your health is declining? You need all three working together. That’s the system. No extremes. No crash diets. No restarting every few months. Just repeatable standards that compound over time. Follow @simonjohnson for daily training and performance content. Ready to build all three? 📥 DM me “START”216.7K reach

‼️ Comment “RUN” for a free copy FIT, FAST & STRONG training guide ‼️ Most people aren’t lazy. They’re just winging it. Random workouts. Random nutrition. Random results. I’m Simon, and for over a decade I’ve coached high-performers who are done guessing and ready to build something that actually lasts. ⚠️Here’s the problem with most programs: They fix one thing. 👉 Look good but feel exhausted 👉 Strong in the gym but can’t run around with your kids. 👉 Eat clean, but have no energy to perform & build muscle. One pillar looked after… Two left behind. We don’t do that. We build all three: 1️⃣ BODY: Lean, strong, athletic. Built to last. 2️⃣ HEALTH: Recovery, longevity, injury prevention. 3️⃣ PERFORMANCE: Energy, focus, stamina. Your edge in everything. Because what’s the point of looking great if your energy is shot? What’s the point of being fit if you’re constantly injured? What’s the point of performing if your health is declining? You need all three working together. That’s the system. No extremes. No crash diets. No restarting every few months. Just repeatable standards that compound over time. Follow @simonjohnson for daily training and performance content. Ready to build all three? 📥 DM me “START”180.5K reach

‼️ Struggling to grow your arms? 💪Follow @simonjohnsonfitness If you’re a busy man juggling work, life, and fitness, the last thing you need is a workout routine that wastes your time. 🌍After helping 2,187+ men transform their bodies and fitness across 5 continents over the last 10 years, I’m confident there’s a smarter way to train that fits your lifestyle. That’s why I’ve created this bicep giant set—a time-efficient way to grow your arms without spending hours in the gym. 👉 Try this bicep giant set and start seeing results faster! 1️⃣Preacher Curls 2️⃣ Dumbbell Incline Curls 3️⃣Dumbbell Hammer Curls  Complete 8-12 reps on each exercise, then rest for 90 seconds and repeat 3 times! 📥 Comment or message me “4 DAY PLAN” for a free copy of my exact workout and make sure to follow @simonjohnsonfitness. 👉 P.S. If you’re a driven man aged 20-40, ready to drop fat, build muscle, and get in the best shape of your life—without BS supplements, boring diets, or hours in the gym—DM me “RESULTS” and I’ll show you how we can help.146.1K reach

Let that sink in. One day someone will tell your kid “You’re just like your Dad.” It’s up to you to make sure that’s the greatest compliment they ever receive. Your kids are not watching your bank account. They are watching your body. How you move. How you show up. How you handle the hard days. The standard you hold for yourself becomes the standard they believe is normal. Most men settle. They settle for the body they drifted into while building everything else. And one day their kid inherits that standard without either of them realising it. The men I work with refused that story. They built the body. Raised the standard. And became the man their kids will spend their whole lives trying to live up to. That is the goal. Drop a follow if that is the standard you hold. DM me “START” and let’s build it. @simonjohnsonfitness125.6K reach

Stop doing yoga, Pilates, endless cardio, and cutting carbs. Why? Because none of them build the body you actually want in your 30s or 40s. Yoga and Pilates won’t build muscle. The resistance is too low, your body adapts in weeks, and nothing changes after that. Endless cardio burns calories but also burns muscle. Less muscle means slower metabolism, more cravings, and a body that holds onto fat harder. Cutting carbs tanks your energy, wrecks your training, and makes you under-eat protein, the one thing that actually builds the body you want. You end up smaller, but softer, weaker, and more frustrated than when you started. Do this instead. Lift heavy 3-4 times a week. Compound movements. Hip thrusts, goblet squats, dumbbell rows, chest press, lateral raises. Why? Because heavy lifting is the only tool that actually reshapes your body in your 30s and 40s. It builds the muscle that gives you tone. It raises your metabolism so fat loss gets easier. It protects your bones, your joints, and your hormones. And it does all of this in 4 hours a week. Eat enough protein. 1.6 to 2g per kg bodyweight. Sleep 7-8 hours. Walk 8-10k steps a day. That’s the whole system. The women I coach who finally got the body they wanted didn’t get there from spin class. They got there from doing the few things that actually work, while everyone around them was still doing the things that don’t. Follow @simonjohnsonfitness for more truth most coaches won’t tell you.103.5K reach

Full Protocol 👇 Follow @simonjohnsonfitness If you’re carrying 10–20kg more than you should be… You haven’t followed a proper strength plan in months Your body isn’t prepared to perform… It’s primed to break down This is why most men over 30 never get in shape & stay there Instead, they spin their wheels for years chasing more cardio, more weights, more “intensity” …without ever building a real foundation. Here’s what I get my guys to do instead 👇 ✅ Phase 1: Get lean, get strong. Forget HIIT, marathons, & complex programs. You need relative strength first. That means: Dropping body fat & building foundational strength. Less weight + more strength = better posture, improved movement, & increased power. ✅ Phase 2: Improve health through subtraction, not addition. Stop trying to fix things with expensive supplements or so-called superfoods. Remove the problem excess body fat & poor habits, & everything improves. 💉 Testosterone → Up ❤️ Blood pressure → Down 🩸 Cholesterol → Balanced 🧠 Mood, sleep, energy → All better ✅ Phase 3: Train with structure & consistency You don’t need six sessions a week Start with: 3 practical science-based full-body weights sessions (45 mins) 5min Active & mobilise before every session Lift with full range of motion & proper form EVERY TIME! Do this for 4 weeks & you’ll feel like a new man, in 6 months & you’ll become unrecognisable ✅ Phase 4: Add fitness once your body’s ready Every 3/4kg you drop, we’ll layer in conditioning. Start with: 20min low-impact steady state (bike, ski, row) THEN: once you look athletic & move well… we’ll bring in the fun stuff: Sprints, Interval & Finishers Everything builds. No guesswork. 💥 This is how you get it ALL: ✅ Visible muscle & year-round leanness ✅ Athleticism that translates into life ✅ Health markers that shock your doctor ✅ That 5km PB you’ve dreamed about (& more) ⚠️ Skipping a phase = risk of injury, becoming stuck, or burning out again 👉 Follow @SimonJohnsonFitness 💬 DM me “BUILT” for more info82.9K reach

Full Checklist 👇 Pilates and yoga will never build a lean, toned body if you’re a woman in your 30s or 40s. I know that’ll upset some people. Stay with me. Toned is just muscle with low body fat. To build muscle, you need progressive resistance, lifting weights that challenge your body, then heavier next week, then heavier again. Pilates and yoga don’t do this. Bodyweight stops being a stimulus once your body adapts to it, usually within 4-6 weeks. Here’s what actually builds a lean, toned body in your 30s and 40s: 1️⃣ Lift weights 3-4 times a week. Real weights. Compound movements like hip thrusts, squats, dumbbell rows, chest press, and lateral raises. Aim for 8-12 reps where the last 2 are hard. 2️⃣ Progressive overload. Add a small amount of weight, an extra rep, or an extra set every week. If your weights look the same as last month, your body will too. 3️⃣ Eat enough protein. 1.6-2g per kg of bodyweight per day. Most women under-eat protein by 30-50g a day, which is why they can’t build the muscle that gives tone. 4️⃣ Stop being scared of carbs. Carbs fuel your training. Without them, you can’t lift heavy enough to change your body. Cut them, and you’ll feel weaker, sleep worse, and lose muscle. 5️⃣ Walk 8-10k steps a day. This is your fat loss lever, not endless cardio. Cardio in addition, is fine for heart health, but daily walking does more for body composition than spin class ever will. 6️⃣Sleep 7-8 hours. Muscle is built when you sleep. Under-sleeping cuts muscle gains by up to 60% and spikes the hormones that store fat around your stomach. Do these six things consistently and you’ll see more change in 90 days than 5 years of Pilates and cardio gave you. Pilates and yoga still have a place. They’re brilliant for mobility, flexibility, and mental health. Just don’t expect them to give you the body you actually want. Stop trying to shrink yourself. Start building yourself. Follow for more no-BS training and nutrition for career-driven women in their 30s and 40s. @simonjohnsonfitness82.4K reach

‼️ STOP doing bicep curls like this ‼️ Comment “ARMS GUIDE” for my total arms training program.64K reach

‼️Doing more in NOT the answer ‼️ Changing your worst habit will change your life more than building your best one. Fix the leak in the bucket before you fill it up. Most high performers have the same problem. They are already doing too much. Training. Optimising. Adding. Stacking. Another supplement. Another protocol. Another habit. More. More. More. And wondering why the results never quite match the effort. Here is what nobody in the performance space wants to tell you. You do not need more. You need less of the wrong things. The self-sabotage that undoes three good days in one bad evening. The all or nothing spiral that wipes out two weeks of progress. The stress that spikes cortisol and holds fat no matter how clean you eat. The poor sleep that tanks recovery no matter how hard you train. The social pressure that collapses structure the moment life gets loud. These are not discipline problems. These are leaks. And you cannot fill a leaking bucket by pouring more in. You fix the leak first. The highest performing men I work with do not need more information. They do not need another programme. They need someone to identify exactly where the energy is escaping. And build a system that seals it. Because when the leaks are fixed everything compounds. The training lands. The nutrition sticks. The sleep improves. The energy returns. And the effort you were already putting in finally starts producing the results it always deserved. Stop adding. Start eliminating. Fix the leak. Then fill the bucket. Follow @simonjohnsonfitness for daily content on performing at your peak in every area of life. DM me “START” and let’s identify exactly where your energy is leaking.49.3K reach

Here’s EXACTLY what I’d do 👇 If I had to go from 25% → 10% body fat in 2026… Most men will wake up tomorrow saying the same sentence they’ve said for years: “This is the year I get in shape.” And then they’ll repeat the same cycle: ❌ No structure ❌ No plan ❌ No accountability ❌ No idea what actually works If you want 2026 to be different, you need a system you can actually stick to not motivation, not “I’ll try harder,” not another influencer workout. Here’s exactly what I’d do: TRAIN 4x PER WEEK Upper → Lower → Full Body → Conditioning Get strong. Keep reps 6–10. Progress weekly. NUTRITION MADE SIMPLE Calories: BW (lbs) × 10 for fat loss Protein: BW × 1 Eat 80% whole foods 3 meals + 1 snack Repeat meals every week (Consistency beats creativity.) LIFESTYLE = THE CHEAT CODE 10–12k steps daily 3L water + electrolytes Delay caffeine 90 minutes No phone 60 min before bed Same sleep/wake time This alone will change your life. CONSISTENCY HACKS THAT ACTUALLY WORK Weekly calories > daily Calorie plan > calorie track Training = a scheduled appointment Always have grab-and-go meals Get accountability stop doing this alone WHAT SUCCESS ACTUALLY LOOKS LIKE 0.5–1% fat loss per week Strength up Energy up Discipline up Confidence up Routine locked in Nothing here is extreme. Nothing here is “perfect.” This is just what actually works for busy men. And if you want 2026 to be the year you finally stop restarting… this is where you begin. 🔥 If you want me to help you map out your exact 2026 plan… I’m opening limited spaces for January. Anyone who locks in their spot now gets December completely free so you can start 2026 with momentum, structure and accountability. Comment “2026” and I’ll send you the exact details to secure your space. Let’s make this your year. @simonjohnsonfitness43.8K reach

‼️ STOP doing bicep curls like this ‼️ Comment “ARMS GUIDE” for my total arms training program.27.6K reach

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