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Wolfie's ads

Updated Nov 1, 2026

Wolfie's has run 18 Facebook and Instagram ads since Jan 2026, and 0 are live right now. Its active ads are 100% image, and 18 run as partnership ads with creators. They reach mostly men aged 65+ in the United Kingdom. Most of them send traffic to tesco.com. Across all ads, Meta reports about 117.9K reach.

Total ads
18
Live now
0
Partnership ads
18
Top market
UK
Advertising since
Jan 2026
  1. Wolfie's ad: F*ck Dry JanuaryDynamic292d

    F*ck Dry January

    Dry January is everywhere. Wolfie’s doesn't rewrite itself for January. A smooth, blended Scotch with a rock ’n’ roll edge. Available now at Tesco.

    Shop Now · tesco.com

  2. Wolfie's ad: Blends Have More FunDynamic292d

    Blends Have More Fun

    Reset? Nah. Refill and rock on. Yes. Wolfie’s - available at your local Tesco.

    Shop Now · tesco.com

  3. Wolfie's ad: Independence Tastes BetterDynamic292d

    Independence Tastes Better

    You don’t have to follow every January movement. Wolfie’s certainly doesn’t. A blended Scotch inspired by music, independence, and doing things your own way…

    Shop Now · tesco.com

  4. Wolfie's ad: F*ck Dry January RulesDynamic292d

    F*ck Dry January Rules

    F*ck Dry January. Rod never did boring. Neither do we. Good times > January rules. 🥃

    Shop Now · tesco.com

  5. Wolfie's ad: F*ck Dry January RulesDynamic292d

    F*ck Dry January Rules

    F*ck Dry January. Rod never did boring. Neither do we. Good times > January rules. 🥃

    Shop Now · tesco.com

  6. Wolfie's ad: F*ck Dry JanuaryDynamic286d

    F*ck Dry January

    Dry January is everywhere. Wolfie’s doesn't rewrite itself for January. A smooth, blended Scotch with a rock ’n’ roll edge. Available now at Tesco.

    Shop Now · tesco.com

  7. Wolfie's ad: Tesco Stocks UsDynamic292d

    Tesco Stocks Us

    Wolfie’s isn’t here to make rules and resolutions. It’s here to have a good time. Everything else is up to you. Now at Tesco.

    Shop Now · tesco.com

  8. Wolfie's ad: Find us at TescoDynamic292d

    Find us at Tesco

    Wolfie’s wasn’t made for rules. It was made to keep the good times rolling. A blended Scotch with character. Now at Tesco.

    Shop Now · tesco.com

  9. Wolfie's ad: F*ck Dry JanuaryDynamic286d

    F*ck Dry January

    Dry January is everywhere. Wolfie’s doesn't rewrite itself for January. A smooth, blended Scotch with a rock ’n’ roll edge. Available now at Tesco.

    Shop Now · amazon.co.uk

  10. Wolfie's ad: Blended Scotch, No GimmicksDynamic292d

    Blended Scotch, No Gimmicks

    January comes with a lot of noise. Wolfie’s cuts through it. No reinvention. No rebrand. Just good blended Scotch. F*ck Dry January. Tesco stocks it.

    Shop Now · tesco.com

  11. Wolfie's ad: The Spirit Of Rock 'n' RollDynamic292d

    The Spirit Of Rock 'n' Roll

    Trends come and go. Style sticks around. Wolfie’s is Rock ’n’ Roll whisky by nature - not by algorithm. Find it at Tesco.

    Shop Now · tesco.com

  12. Wolfie's ad: Skip the NormDynamic292d

    Skip the Norm

    January conversations are a bore. Wolfie’s takes a different approach. Choose what you enjoy, skip the noise, and pour something decent. Tesco stocks it.

    Shop Now · tesco.com

  13. Wolfie's ad: Drink Responsibly, Rascals!Dynamic292d

    Drink Responsibly, Rascals!

    January always comes with a set of rules. Wolfie’s was never built to follow them. F*ck Dry January, we’re raising a glass to good times and doing things your…

    Shop Now · tesco.com

  14. Wolfie's ad: It's A Rascal Of A ThingDynamic292d

    It's A Rascal Of A Thing

    Trends move fast. Wolfie’s doesn’t chase them. Whisky for people who choose Rock 'n' Roll over January checklists. F*ck Dry January. Find us at Tesco.

    Shop Now · tesco.com

  15. Wolfie's ad: Rock ’n’ Roll WhiskyDynamic292d

    Rock ’n’ Roll Whisky

    Every January, the same conversation starts again. Wolfie’s offers a different one. A blended Scotch with character, confidence, and no interest in following…

    Shop Now · tesco.com

  16. Wolfie's ad: It's A Rascal Of A ThingDynamic292d

    It's A Rascal Of A Thing

    Some brands change their tune in January. Wolfie’s keeps playing the same record. Confident, smooth blended Scotch - any time of year 😉. Find it at Tesco.

    Shop Now · tesco.com

  17. Wolfie's ad: It's A Rascal Of A ThingDynamic286d

    It's A Rascal Of A Thing

    Some brands change their tune in January. Wolfie’s keeps playing the same record. Confident, smooth blended Scotch - any time of year 😉. Find it at Tesco.

    Shop Now · amazon.co.uk

  18. Wolfie's ad: It's A Rascal Of A ThingDynamic285d

    It's A Rascal Of A Thing

    Some brands change their tune in January. Wolfie’s keeps playing the same record. Confident, smooth blended Scotch - any time of year 😉. Find it at Tesco.

    Shop Now · tesco.com

Wolfie's ad hooks

The opening line of each of Wolfie's's most-seen video and image ads.

  1. 01Dry January is everywhere.
  2. 02You don’t have to follow every January movement.
  3. 03F*ck Dry January.
  4. 04Wolfie’s isn’t here to make rules and resolutions.
  5. 05Wolfie’s wasn’t made for rules.
  6. 06January comes with a lot of noise.
  7. 07Trends come and go.
  8. 08January conversations are a bore.

Wolfie's ad headlines

HeadlineAdsLongest run
It's A Rascal Of A Thing86d
F*ck Dry January66d
F*ck Dry January Rules519d
Find us at Tesco26d
Independence Tastes Better219d
Rock ’n’ Roll Whisky27d
Skip the Norm23d
Tesco Stocks Us26d
Blended Scotch, No Gimmicks26d
The Spirit Of Rock 'n' Roll24d

Longest-running Wolfie's ad copy

Ad copyAdsLongest run
You don’t have to follow every January movement. Wolfie’s certainly doesn’t. A blended Scotch inspired by music, independence, and doing things your own way. Available at Tesco.219d
F*ck Dry January. Rod never did boring. Neither do we. Good times > January rules. 🥃519d
Reset? Nah. Refill and rock on. Yes. Wolfie’s - available at your local Tesco.219d
Every January, the same conversation starts again. Wolfie’s offers a different one. A blended Scotch with character, confidence, and no interest in following the crowd. Available to buy at Tesco.27d
January comes with a lot of noise. Wolfie’s cuts through it. No reinvention. No rebrand. Just good blended Scotch. F*ck Dry January. Tesco stocks it.26d
Dry January is everywhere. Wolfie’s doesn't rewrite itself for January. A smooth, blended Scotch with a rock ’n’ roll edge. Available now at Tesco.66d
Some brands change their tune in January. Wolfie’s keeps playing the same record. Confident, smooth blended Scotch - any time of year 😉. Find it at Tesco.66d
January always comes with a set of rules. Wolfie’s was never built to follow them. F*ck Dry January, we’re raising a glass to good times and doing things your way.26d
Wolfie’s isn’t here to make rules and resolutions. It’s here to have a good time. Everything else is up to you. Now at Tesco.26d
Wolfie’s wasn’t made for rules. It was made to keep the good times rolling. A blended Scotch with character. Now at Tesco.26d

Wolfie's landing pages

  1. https://www.tesco.com/groceries/en-GB/products/316179512?_gl=1*yh4i9*_up*MQ..*_ga*MjYwMTY5OTgwLjE3NjgzMTI4NDc.*_ga_33B19D36CY*czE3NjgzMTI4NDYkbzEkZzAkdDE3NjgzMTI4NTAkajU2JGwwJGgxNzU4MzA4NTI316 ads · 89%
  2. https://www.amazon.co.uk/dp/B0D9HMGKY4?th=12 ads · 11%

Wolfie's new ads per month

  • Jan 202618

Wolfie's ads FAQ

How many ads is Wolfie's running on Facebook and Instagram?
As of Nov 2026, Wolfie's has 0 active ads and 18 ads in total in the Meta Ad Library.
What kind of ads does Wolfie's run?
Wolfie's's active ads are 100% image (18).
Who does Wolfie's target with its ads?
Based on the reach Meta reports for its ads, Wolfie's reaches mostly men aged 65+ in the United Kingdom.
How often does Wolfie's launch new ads?
Wolfie's has been advertising on Meta since Jan 2026. It launched 18 new ads in Jan 2026.
What is Wolfie's's most used ad headline?
"It's A Rascal Of A Thing" — used on 8 ads.
Where do Wolfie's's ads send people?
Most Wolfie's ads link to tesco.com. The landing pages section above lists every destination by how many ads use it.
What hooks does Wolfie's use in its ads?
Wolfie's's most-seen ads open with lines like "Dry January is everywhere.", "You don’t have to follow every January movement.", "F*ck Dry January.".
Where does this Wolfie's ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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