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Vanguard ads

608 live nowUpdated Nov 1, 2026

Vanguard has run 833 Facebook and Instagram ads since Mar 2020, and 608 are live right now. Its active ads are 84% video, 11% image, 5% carousel, and 50 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to ad.doubleclick.net. Across all ads, Meta reports about 400 reach.

Total ads
833
Live now
608
Video share
84%
Partnership ads
50
Top market
US
Advertising since
Mar 2020
  1. Vanguard ad: #VanguardPartner Paid client testimonial. I wish they taught more about…Video83d

    #VanguardPartner Paid client testimonial. I wish they taught more about financial literacy in school. It took years for me to finally figure it out. I opened…

  2. Vanguard ad: #VanguardPartner Paid non-client endorsement. The five bets I made in my 30s…Video83d

    #VanguardPartner Paid non-client endorsement. The five bets I made in my 30s that changed my entire life. None of them were heroic. They just required…

  3. Vanguard ad: #VanguardPartner Paid client testimonial. There’s a big difference between…Video83d

    #VanguardPartner Paid client testimonial. There’s a big difference between pursuing true early retirement, vs making the choice to create options in your…

  4. Vanguard ad: Vanguard Cash Plus: Start saving smartDynamic290d

    Vanguard Cash Plus: Start saving smart

    How much interest can you earn?

    Learn More · ad.doubleclick.net

  5. Vanguard ad: 50 years of investing in youDynamic132d

    50 years of investing in you

    {{product.brand}}

    Learn More · ad.doubleclick.net

  6. Vanguard ad: Vanguard Cash PlusDynamic212d

    Vanguard Cash Plus

    How much interest could YOU earn with Vanguard Cash Plus?

    Learn More · ad.doubleclick.net

  7. Video24d

    #ad Starting a business? Giving back? Invest today, build your future.

    Learn more · investor.vanguard.com

  8. Video24d

    #ad Starting a business? Giving back? Invest today, build your future.

    Learn more · investor.vanguard.com

  9. Video24d

    #ad Small steps today can build toward bigger goals tomorrow. See how consistent investing with Vanguard can help.

    Learn more · investor.vanguard.com

  10. Video24d

    #ad Small steps today can build toward bigger goals tomorrow. See how consistent investing with Vanguard can help.

    Learn more · investor.vanguard.com

  11. Vanguard ad: How to build a financial foundation for giving backImage19d

    How to build a financial foundation for giving back

    #ad Personal financial stability can help fund your purpose, scale your charitable giving, and create sustainable impact.

    Learn more · vox.com

  12. Vanguard ad: 404 Not Found | VoxImage19d

    404 Not Found | Vox

    #ad Personal financial stability can help fund your purpose, scale your charitable giving, and create sustainable impact.

    Learn more · vox.com

  13. Vanguard ad: 404 Not Found | VoxImage19d

    404 Not Found | Vox

    #ad How to build a financial foundation for giving back.

    Learn more · vox.com

  14. Video19d

    #ad Building wealth is only part of the story when you invest with Vanguard.

    Watch more · vox.com

  15. Video19d

    #ad Investing with Vanguard can be about more than building personal wealth.

    Watch more · vox.com

  16. Video19d

    Investing in Shared Growth

    #ad Jewel Burks Solomon grew up surrounded by entrepreneurs. Here's how she managed her investment portfolio with Vanguard.

    Watch more · vox.com

  17. Video19d

    #ad Jewel Burks Solomon grew up surrounded by entrepreneurs. Here's how she managed her investment portfolio with Vanguard.

    Watch more · vox.com

  18. Video19d

    #ad Jewel Burks Solomon grew up surrounded by entrepreneurs. Here's how she managed her investment portfolio with Vanguard.

    Watch more · vox.com

  19. Video19d

    Investing in Shared Growth

    #ad Jewel Burks Solomon grew up surrounded by entrepreneurs. Here's how she managed her investment portfolio with Vanguard.

    Watch more · vox.com

  20. Video19d

    Investing in Impact

    #ad Investor and entrepreneur Jewel Burks Solomon trusted Vanguard as a financial partner to build a venture capital firm.

    Watch more · vox.com

  21. Video19d

    #ad Investor and entrepreneur Jewel Burks Solomon trusted Vanguard as a financial partner to build a venture capital firm.

    Watch more · vox.com

  22. Video19d

    #ad Investor and entrepreneur Jewel Burks Solomon trusted Vanguard as a financial partner to build a venture capital firm.

    Watch more · vox.com

  23. Video19d

    Investing in Impact

    #ad Investor and entrepreneur Jewel Burks Solomon trusted Vanguard as a financial partner to build a venture capital firm.

    Watch more · vox.com

  24. Video19d

    Investing in Impact

    #ad Investor and entrepreneur Jewel Burks Solomon trusted Vanguard as a financial partner to build a venture capital firm.

    Watch more · vox.com

Vanguard ad hooks

The opening line of each of Vanguard's most-seen video and image ads.

  1. 01#VanguardPartner Paid client testimonial.
  2. 02#VanguardPartner Paid non-client endorsement.
  3. 03How much interest can you earn?
  4. 04{{product.brand}}
  5. 05How much interest could YOU earn with Vanguard Cash Plus?
  6. 06#ad Starting a business?
  7. 07#ad Small steps today can build toward bigger goals tomorrow.
  8. 08#ad Personal financial stability can help fund your purpose, scale your charitable giving, and create sustainable impact.

Vanguard ad headlines

HeadlineAdsLongest run
Vanguard Investor Choice125146d
Discipline that delivers.81194d
Well on Your Way67194d
See how we’re supporting advisor success5827d
Vanguard Cash Plus52228d
Don’t settle for less.41194d
Vanguard Wealth Management4055d
Start saving smarter.40194d
What’s next after you inherit money?32157d
Make lifetime giving part of your plan2493d

Longest-running Vanguard ad copy

Ad copyAdsLongest run
Behind every confident investor is a trusted advisor. That’s you. And behind you? Our high-performing, institutional quality fixed income. Learn more: https://bit.ly/4jaBEkn1300d
Vanguard Fixed Income Group is the largest manager of index and active fixed income mutual funds and ETFs.* Get our experts’ take on fixed income today: https://bit.ly/4qnIhlx1275d
Our fixed income thought leaders share insights to help you stay ahead in today’s evolving market and economic landscapes: https://bit.ly/4panXTT1275d
Sara Devereux shares key insights on risks and opportunities in today’s bond market. Our fixed income leaders weigh in on today’s market risks and opportunities: https://bit.ly/3ME2Wn81275d
Get expert insights on how fixed income can offer unique diversification opportunities: https://bit.ly/4pWSrKf1275d
Get expert insights on how fixed income can offer unique diversification opportunities: https://bit.ly/4aYmH2A1275d
Our fixed income thought leaders share insights to help you stay ahead in today’s evolving market and economic landscapes: https://bit.ly/4pKTmx81275d
Vanguard Fixed Income Group is the largest manager of index and active fixed income mutual funds and ETFs.* Get our experts’ take on fixed income today: https://bit.ly/3N9cIO11275d
Our experts explore key risks and opportunities in today’s market environment: https://bit.ly/4qkYrwd1275d
Get strategic insights from our experts for today’s evolving market landscape: https://bit.ly/3YE4e401275d

Vanguard landing pages

  1. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34661165.434812190;dc_trk_aid=629114859;dc_trk_cid=246589591;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=18 ads · 1%
  2. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34757421.438965585;dc_trk_aid=632511914;dc_trk_cid=249156709;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=18 ads · 1%
  3. https://investor.vanguard.com/accounts-plans/vanguard-cash-plus-account8 ads · 1%
  4. https://www.vox.com/ad/502495/jewel-burks-solomon-vanguard-video?cmpgn=PIM:CNT:DIS:GS:20261002:VOX:CSTM:MidFunnelContent2026:::3P:NONE:None|VoxPaidDistroDarkSocialAdsFBIG|NONE:XX8 ads · 1%
  5. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34661165.434811953;dc_trk_aid=629114898;dc_trk_cid=246591178;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=17 ads · 1%
  6. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34757421.441663967;dc_trk_aid=635937839;dc_trk_cid=246771701;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=17 ads · 1%
  7. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34757421.443150087;dc_trk_aid=637321052;dc_trk_cid=253547166;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=17 ads · 1%
  8. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34757421.434627755;dc_trk_aid=629316317;dc_trk_cid=246771701;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=16 ads · 1%
  9. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34757421.442366060;dc_trk_aid=636086726;dc_trk_cid=251863184;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=16 ads · 1%
  10. https://ad.doubleclick.net/ddm/trackclk/N2992.Facebook.com/B34757421.442289588;dc_trk_aid=636046916;dc_trk_cid=246813127;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=15 ads · 1%

Vanguard new ads per month

  • Oct 202681
  • Sep 2026192
  • Aug 202628
  • Jul 202655
  • Jun 2026163
  • May 202668
  • Apr 2026215
  • Mar 20264
  • Feb 202610
  • Jan 202616
  • Mar 20201

Vanguard ads FAQ

How many ads is Vanguard running on Facebook and Instagram?
As of Nov 2026, Vanguard has 608 active ads and 833 ads in total in the Meta Ad Library.
What kind of ads does Vanguard run?
Vanguard's active ads are 84% video (709), 11% image (94), 5% carousel (38).
Who does Vanguard target with its ads?
Based on the reach Meta reports for its ads, Vanguard reaches people mostly in the United States.
How often does Vanguard launch new ads?
Vanguard has been advertising on Meta since Mar 2020. It launched 81 new ads in Oct 2026.
What is Vanguard's most used ad headline?
"Vanguard Investor Choice" — used on 125 ads.
Where do Vanguard's ads send people?
Most Vanguard ads link to ad.doubleclick.net. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Vanguard?
Brands with similar ads include eToro, Hilton, reMarkable, Deepstash, Remitly.
What hooks does Vanguard use in its ads?
Vanguard's most-seen ads open with lines like "#VanguardPartner Paid client testimonial.", "#VanguardPartner Paid non-client endorsement.", "How much interest can you earn?".
Where can I watch Vanguard's video ads and commercials?
This page lists Vanguard's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Vanguard ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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