How many ads is Upstart running on Facebook and Instagram?

As of Nov 2026, Upstart has 312 active ads and 335 ads in total in the Meta Ad Library.

What kind of ads does Upstart run?

Upstart's active ads are 55% image (185), 45% video (150).

Who does Upstart target with its ads?

Based on the reach Meta reports for its ads, Upstart reaches mostly men aged 25-34 in the United States.

How often does Upstart launch new ads?

Upstart has been advertising on Meta since Nov 2023. It launched 92 new ads in Oct 2026.

What is Upstart's most used ad headline?

"Check your rate in 5 minutes" — used on 416 ads.

Where do Upstart's ads send people?

Most Upstart ads link to upstart.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Upstart?

Brands with similar ads include Revolut, Monzo, Comparethemarket, Remitly, Vitality UK.

What hooks does Upstart use in its ads?

Upstart's most-seen ads open with lines like "Struggling with high-interest rates?", "Borrow the money you need.", "Cash access with an APR as low as 6.52% on your first draw with Upstart Home Lending.".

Where can I watch Upstart's video ads and commercials?

This page lists Upstart's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Upstart ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Upstart ads

Facebook & Instagram ad library

312 live nowupstart.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Upstart has run 335 Facebook and Instagram ads since Nov 2023, and 312 are live right now. Its active ads are 55% image, 45% video, and 32 run as partnership ads with creators. They reach mostly men aged 25-34 in the United States. Most of them send traffic to upstart.com.

Total ads: 335
Live now: 312
Video share: 45%
Partnership ads: 32
Top market: US
Advertising since: Nov 2023

335 ads · most seen first

Upstart ad hooks

The opening line of each of Upstart's most-seen video and image ads.

01Struggling with high-interest rates?
02Borrow the money you need.
03Cash access with an APR as low as 6.52% on your first draw with Upstart Home Lending.
04Need fast funding?

Upstart ad headlines

Headline	Ads	Longest run
Check your rate in 5 minutes	416	151d
HELOC from Upstart Home Lending	182	108d
Money for the moments that matter	71	90d
Fast Personal Loans	40	151d
#1 personal loan company*	35	127d
HELOC from Upstart Mortgage	30	95d
Close in as little as 2 days	16	60d
Del Grande Dealer Group success story	6	58d
Connected Retailing Delivers on the Metrics that Matter to Car Dealers	5	58d
A top personal loan company	4	20d

Longest-running Upstart ad copy

Ad copy	Ads	Longest run
Borrow the money you need. Loans through Upstart range from $1,000-$75,000*.	437	151d
Don't settle for high interest rates. See if we can find you a lower rate personal loan in minutes! 🚀	35	127d
Turn your home equity into cash with a HELOC from Upstart Home Lending. Check your offer in minutes with our fast and easy online process.	152	108d
Get cash with your home equity with a HELOC from Upstart Mortgage. Check your offer in minutes with the fast and easy online process.	30	95d
The right kind of borrowing helps you skip the stress and focus on what you need.	67	90d
If you wanna be Hot & Financially (Lit)erate, save this video and don’t forget you can always check your rate with @upstart at Upstart.com. #Upstart #UpstartMoments #UpstartPartner #Ad	4	72d
let’s breakdown personal loans for beginners! ✍🏽✨💵 @upstart is an online borrowing platform that could help you get money for the moments that matter™! check your rate at upstart.com #Upstart #UpstartPartner #UpstartMoments…	5	68d
some projects cost more than what you budget for. @upstart helps you understand your options before starting #Upstart #UpstartMoments #UpstartPartner #ad	6	67d
I’ve shared a lot about saving for the down payment, but becoming a homeowner has taught me that the expenses absolutely don’t stop once you get the keys. Over the last two years, furnishing my new home and adding renovations added up…	3	67d
I know firsthand how overwhelming money can feel but @upstart makes borrowing simple with an easy online application! You can check your rate in minutes without affecting your credit score* 🫶🏼 #ad #upstartpartner #upstart #upstartmoments	6	62d

Upstart landing pages

https://www.upstart.com/i/pl1-meta159 ads · 47%
http://heloc.upstartmortgage.com/i/meta135 ads · 10%
https://www.upstart.com/i/pl6-meta34 ads · 10%
https://www.upstart.com/33 ads · 10%
http://upstart.com/i/pi-brand32 ads · 10%
https://heloc.upstartmortgage.com/i/Meta220 ads · 6%
https://heloc.upstartmortgage.com/i/Meta110 ads · 3%
https://goauto.upstart.com/delivers-metrics-that-matter?utm_source=facebook&utm_medium=cpc&utm_campaign=na_awareness_campaigns_hs_contact4 ads · 1%
https://www.upstart.com/dealers/case-studies/del-grande-dealer-group-success-story?utm_source=facebook&utm_medium=cpc&utm_campaign=na_awareness_campaign_hs_contact4 ads · 1%
http://upstart.com/3 ads · 1%

Upstart new ads per month

Oct 202692
Sep 202645
Aug 202684
Jul 202693
Jun 202612
May 20261
Nov 20238

Upstart ads FAQ

How many ads is Upstart running on Facebook and Instagram?: As of Nov 2026, Upstart has 312 active ads and 335 ads in total in the Meta Ad Library.
What kind of ads does Upstart run?: Upstart's active ads are 55% image (185), 45% video (150).
Who does Upstart target with its ads?: Based on the reach Meta reports for its ads, Upstart reaches mostly men aged 25-34 in the United States.
How often does Upstart launch new ads?: Upstart has been advertising on Meta since Nov 2023. It launched 92 new ads in Oct 2026.
What is Upstart's most used ad headline?: "Check your rate in 5 minutes" — used on 416 ads.
Where do Upstart's ads send people?: Most Upstart ads link to upstart.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Upstart?: Brands with similar ads include Revolut, Monzo, Comparethemarket, Remitly, Vitality UK.
What hooks does Upstart use in its ads?: Upstart's most-seen ads open with lines like "Struggling with high-interest rates?", "Borrow the money you need.", "Cash access with an APR as low as 6.52% on your first draw with Upstart Home Lending.".
Where can I watch Upstart's video ads and commercials?: This page lists Upstart's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Upstart ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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