How many ads is Underdays running on Facebook and Instagram?

As of Nov 2026, Underdays has 1,016 active ads and 2,280 ads in total in the Meta Ad Library.

What kind of ads does Underdays run?

Underdays's active ads are 55% video (1,270), 44% image (1,010), 1% carousel (17).

Who does Underdays target with its ads?

Based on the reach Meta reports for its ads, Underdays reaches mostly women aged 25-34 in the United Kingdom.

How often does Underdays launch new ads?

Underdays has been advertising on Meta since Aug 2023. It launched 433 new ads in Oct 2026.

What is Underdays's most used ad headline?

"3 FOR 15% OFF 💙" — used on 101 ads.

Where do Underdays's ads send people?

Most Underdays ads link to theunderdays.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Underdays?

Brands with similar ads include Miss Mary of Sweden, Pour Moi, ETAM, Savage X Fenty, Bravissimo.

What hooks does Underdays use in its ads?

Underdays's most-seen ads open with lines like "Everyday underwear is sexier than lingerie.", "Reunited and it feels so soft", "Underwear shouldn’t be an afterthought.".

Where can I watch Underdays's video ads and commercials?

This page lists Underdays's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Underdays ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Underdays ads

Facebook & Instagram ad library

1,016 live nowtheunderdays.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Underdays has run 2,280 Facebook and Instagram ads since Aug 2023, and 1,016 are live right now. Its active ads are 55% video, 44% image, 1% carousel, and 149 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to theunderdays.com. Across all ads, Meta reports about 30.6M reach.

Total ads: 2,280
Live now: 1,016
Video share: 55%
Partnership ads: 149
Top market: UK
Advertising since: Aug 2023

2,280 ads · most seen first

Underdays ad hooks

The opening line of each of Underdays's most-seen video and image ads.

01Everyday underwear is sexier than lingerie.
02Reunited and it feels so soft
03Underwear shouldn’t be an afterthought.
04The only underwear worth waiting in line in the rain for.
05Nobody actually knows what the gusset is.
06Your 2026 reset starts here.
07We created Underdays because you spend more time choosing your serum than your underwear.
08This is our story of how we became one of the fastest growing underwear brands in the UK, creating underwear that women actually want to…

Underdays ad headlines

Headline	Ads	Longest run
3 FOR 15% OFF 💙	101	275d
Get first access	56	56d
3 FOR 15% OFF	55	243d
UP TO 25% OFF	48	18d
LIMITED EDITION 💙	47	110d
THE UNDERWEAR QUIZ: 15% OFF	46	130d
Underdays	46	1,168d
Limited Stock 💙	43	166d
Limited Edition	40	277d
JOIN THE LIST	35	142d

Longest-running Underdays ad copy

Ad copy	Ads	Longest run
Buttery-soft, ultra-stretchy high-rise underwear with the most flattering fits. Available in XS-XXL. Shop now	1	1,168d
This is our story of how we became one of the fastest growing underwear brands in the UK, creating underwear that women actually want to wear💙	1	389d
This is your sign to upgrade your underwear, feel comfortable, and look damn good doing it.	2	389d
Underwear shouldn’t be an afterthought. Ours support your health with breathable, pH-balanced fabrics — because what touches your most intimate parts matters.	3	377d
The only underwear worth waiting in line in the rain for. Thank you to everyone who showed up for our pop up at @ozonecoffeeuk this morning (some of you even beat the team there!) We handed out over 400 pairs of Underdays within the first…	9	359d
New year, new drop. Vintage-inspired and ready to make moves, meet the Workout Thong we’ve been dreaming of, now in Vintage Blue 🫐 This limited drop is here to kick start your new routine and as an extra boost, all orders of the Workout…	2	343d
We spend so much time thinking about skincare, haircare, nutrition… but what about the fabric we wear closest to our skin every single day? 🩵 Most underwear is made from synthetic fabrics that can irritate your skin and disrupt your…	1	331d
This is underwear that sparks joy. Invest in better basics with soft, breathable, flattering essentials designed to last.	14	328d
Underwear shouldn’t be an afterthought. Ours supports your health with breathable, pH-balanced fabrics — because what touches your most intimate parts matters.	5	328d
Dump the cheap synthetics. Stop treating underwear like an afterthought. Give it main character energy and upgrade with Underdays. Because healthy underwear is the new skincare.	1	328d

Underdays landing pages

https://theunderdays.com/collections/bundle-builder?tw_source={{site_source_name}}&tw_adid={{ad.id}}274 ads · 12%
https://us.theunderdays.com/collections/bundle-builder109 ads · 5%
https://us.theunderdays.com/collections/bundle-builder?tw_source={{site_source_name}}&tw_adid={{ad.id}}90 ads · 4%
https://theunderdays.com/collections/bundle-builder81 ads · 4%
http://instagram.com/theunderdays69 ads · 3%
https://sign-up.us.theunderdays.com/sale-202667 ads · 3%
https://sign-up.theunderdays.com/new-drop64 ads · 3%
https://theunderdays.com/products/the-starter-kit-thong?tw_source={{site_source_name}}&tw_adid={{ad.id}}57 ads · 3%
https://us.theunderdays.com/products/the-everyday-soft-plunge-black51 ads · 2%
https://sign-up.us.theunderdays.com/new-drop47 ads · 2%

Underdays new ads per month

Oct 2026433
Sep 2026339
Aug 2026273
Jul 2026385
Jun 2026353
May 2026170
Apr 202622
Mar 202637
Feb 202624
Jan 202618
Dec 202561
Nov 202554

Underdays ads FAQ

How many ads is Underdays running on Facebook and Instagram?: As of Nov 2026, Underdays has 1,016 active ads and 2,280 ads in total in the Meta Ad Library.
What kind of ads does Underdays run?: Underdays's active ads are 55% video (1,270), 44% image (1,010), 1% carousel (17).
Who does Underdays target with its ads?: Based on the reach Meta reports for its ads, Underdays reaches mostly women aged 25-34 in the United Kingdom.
How often does Underdays launch new ads?: Underdays has been advertising on Meta since Aug 2023. It launched 433 new ads in Oct 2026.
What is Underdays's most used ad headline?: "3 FOR 15% OFF 💙" — used on 101 ads.
Where do Underdays's ads send people?: Most Underdays ads link to theunderdays.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Underdays?: Brands with similar ads include Miss Mary of Sweden, Pour Moi, ETAM, Savage X Fenty, Bravissimo.
What hooks does Underdays use in its ads?: Underdays's most-seen ads open with lines like "Everyday underwear is sexier than lingerie.", "Reunited and it feels so soft", "Underwear shouldn’t be an afterthought.".
Where can I watch Underdays's video ads and commercials?: This page lists Underdays's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Underdays ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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