How many ads is TUI running on Facebook and Instagram?

As of Nov 2026, TUI has 157 active ads and 2,931 ads in total in the Meta Ad Library.

What kind of ads does TUI run?

TUI's active ads are 55% image (2,008), 25% video (923), 19% carousel (708).

Who does TUI target with its ads?

Based on the reach Meta reports for its ads, TUI reaches mostly women aged 55-64 in the United Kingdom.

How often does TUI launch new ads?

TUI has been advertising on Meta since Sep 2025. It launched 241 new ads in Oct 2026.

What is TUI's most used ad headline?

"ATOL protected.*" — used on 3,653 ads.

Where do TUI's ads send people?

Most TUI ads link to tui.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like TUI?

Brands with similar ads include GetYourGuide, Guide to Iceland, Travel To Haram, Academy Travel, Local Guide of Vatnajokull.

What hooks does TUI use in its ads?

TUI's most-seen ads open with lines like "As if you needed another reason to do it again...", "One of us loves their new shades.", "Because the group chat deserves a sequel...".

Where can I watch TUI's video ads and commercials?

This page lists TUI's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this TUI ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

TUI ads

Facebook & Instagram ad library

157 live nowtui.co.ukUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

TUI has run 2,931 Facebook and Instagram ads since Sep 2025, and 157 are live right now. Its active ads are 55% image, 25% video, 19% carousel, and 153 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to tui.co.uk. Across all ads, Meta reports about 349.4M reach.

Total ads: 2,931
Live now: 157
Video share: 25%
Partnership ads: 153
Top market: UK
Advertising since: Sep 2025

2,931 ads · most seen first

TUI ad hooks

The opening line of each of TUI's most-seen video and image ads.

01As if you needed another reason to do it again...
02One of us loves their new shades.
03Because the group chat deserves a sequel...
04ad What’s your holiday loyalty?
05#ad Bec’s moving like it’s Majorca
06AD | Oh dear Mum 😭 Loyal to taking those trainers on holiday?
07Here's to many more family firsts (for less)
08AD: Turns out being loyal to TUI just got even more rewarding

TUI ad headlines

Headline	Ads	Longest run
ATOL protected.*	3,653	57d
TUI gives you more	349	57d
LIVE HAPPY WITH TUI	287	46d
Book with confidence	282	60d
Save BIG in the TUI Sale	179	18d
Browse our holiday deals	162	114d
Biggest Ever TUI Sale	142	12d
Get more from your holiday	133	54d
Happy Holidays	122	17d
ATOL Protected*	114	75d

Longest-running TUI ad copy

Ad copy	Ads	Longest run
A sweeping private beach, more pools than days of the week, and a slide-packed waterpark? Cullinan Belek, in Antalya, goes big from every angle… 😍	25	205d
Nana Royal in Crete is all about 5⭐ treatment for the whole gang. Adults get sophisticated interiors, spa pampering 🧖‍♀️ and à la carte dining. And kids? They can go wild at the supersized waterpark with its huge range of slides 🙌	20	181d
Looking for a holiday? 🌴 Book your next break with TUI ✈️	36	175d
Say hola to Salou 😍Golden beaches, epic waterparks and late-night tapas are all part of the holiday plan 🫶	9	135d
Rixos hotels must’ve got first-dibs on beachfront locations. Their impressive collection of five-star Egyptian pads, in Hurghada and Sharm El Sheikh is hard to top. From classy adults-only numbers to family-friendly resorts, they’ve got…	30	127d
Turkish holidays are on another level 😍. Think bazaars, baklava and over 500 Blue Flag beaches. From the Turquoise Coast to the country’s biggest city, Istanbul, there’s something for everyone.	21	123d
Need hotel inspo? Swipe to find the perfect pad...	42	114d
Looking for a holiday? 🌴 Book your next break with TUI ✈	36	92d
Welcome to the Beverley Hills of the Turkish Riviera. Today’s toast of the town? The five-star Calista Luxury Resort. The pool 🏊‍♀️ beach 🏖️ and dining scene 🍽️ are all on point. But it’s the activities that really steal the show. From…	45	92d
Flights, transfers, meals & tips? Included ✔️ There’s so much to look forward to on a TUI river cruise – we’ll see you onboard 👋	1	90d

TUI landing pages

https://www.tui.co.uk/destinations/caribbean/jamaica/holidays-jamaica.html?utm_source=Brand&utm_medium=Meta&utm_campaign=META_BRA_BAU_UK_TUI_Jamaica_Feb-Feb_2026_Social_P19517 ads · 1%
https://www.tui.co.uk/destinations/mexico/mexico-caribbean-coast/riviera-maya/hotels/unico-2087o-hotel-riviera-maya.html?utm_source=Brand&utm_medium=Meta&utm_campaign=META_BRA_BAU_UK_TUI_HardRock_Feb-Oct_2026_Social_P19517 ads · 1%
https://www.tui.co.uk/destinations/europe/spain/ibiza/san-antonio/hotels/thb-ocean-beach.html?utm_source=Brand&utm_medium=Meta&utm_campaign=META_BRA_BAU_UK_TUI_THBHotels_Jan-Jan_2026_Social_P19515 ads · 1%
https://www.tui.co.uk/destinations/mexico/mexico-caribbean-coast/riviera-maya/hotels/hard-rock-hotel-riviera-maya.html?utm_source=Brand&utm_medium=Meta&utm_campaign=META_BRA_BAU_UK_TUI_HardRock_Feb-Oct_2026_Social_P19515 ads · 1%
https://www.tui.co.uk/destinations/africa/tunisia/holidays-tunisia.html14 ads · 0%
https://www.tui.co.uk/destinations/mexico/mexico-caribbean-coast/puerto-morelos/hotels/dreams-sapphire-resort-and-spa.html?utm_source=Brand&utm_medium=Meta&utm_campaign=META_BRA_BAU_UK_TUI_DreamsSapphireResort-Spa%28Hyatt%29_Feb-Feb_2026_Social_P19514 ads · 0%
https://www.tui.co.uk/destinations/mexico/mexico-caribbean-coast/riviera-maya/hotels/grand-riviera-princess-hotel.html13 ads · 0%
https://www.tui.co.uk/destinations/spain/valencia-region/costa-blanca/benidorm/hotels/hotel-rh-princesa.html13 ads · 0%
https://www.tui.co.uk/destinations/caribbean/dominican-republic/holidays-dominican-republic.html?utm_source=Brand&utm_medium=Meta&utm_campaign=META_BRA_BAU_UK_TUI_DominicanRepublic-UK_Sep-Dec_2026_Social_P19511 ads · 0%
https://www.tui.co.uk/destinations/turkey/antalya-area/belek/hotels/paloma-sencia.html11 ads · 0%

TUI new ads per month

Oct 2026241
Sep 2026234
Aug 2026129
Jul 2026202
Jun 2026231
May 2026183
Apr 2026247
Mar 2026197
Feb 2026537
Jan 2026262
Dec 2025224
Nov 2025240

TUI ads FAQ

How many ads is TUI running on Facebook and Instagram?: As of Nov 2026, TUI has 157 active ads and 2,931 ads in total in the Meta Ad Library.
What kind of ads does TUI run?: TUI's active ads are 55% image (2,008), 25% video (923), 19% carousel (708).
Who does TUI target with its ads?: Based on the reach Meta reports for its ads, TUI reaches mostly women aged 55-64 in the United Kingdom.
How often does TUI launch new ads?: TUI has been advertising on Meta since Sep 2025. It launched 241 new ads in Oct 2026.
What is TUI's most used ad headline?: "ATOL protected.*" — used on 3,653 ads.
Where do TUI's ads send people?: Most TUI ads link to tui.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like TUI?: Brands with similar ads include GetYourGuide, Guide to Iceland, Travel To Haram, Academy Travel, Local Guide of Vatnajokull.
What hooks does TUI use in its ads?: TUI's most-seen ads open with lines like "As if you needed another reason to do it again...", "One of us loves their new shades.", "Because the group chat deserves a sequel...".
Where can I watch TUI's video ads and commercials?: This page lists TUI's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this TUI ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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