Trainline ads
Facebook & Instagram ad libraryTrainline has run 2,886 Facebook and Instagram ads since Dec 2019, and 194 are live right now. Its active ads are 55% video, 43% image, 1% carousel, and 51 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to play.google.com. Across all ads, Meta reports about 165.5M reach.
- Total ads
- 2,886
- Live now
- 194
- Video share
- 55%
- Partnership ads
- 51
- Top market
- UK
- Advertising since
- Dec 2019
Dynamic452dTap That App
Let this certified bop get stuck in your head (so your money doesn't get stuck on the tracks) 💃
Learn More · thetrainline.com
Dynamic452dTrain Delayed?
Let your fingertips take the wheel – tap that app, we help you get repaid! 🫵
Learn More · thetrainline.com
Video439dTIP TOP TAP that app! Trainline has your back! @trainline #ad Compensation is paid by the operator
Learn more · thetrainline.com
Video443dWent back to my roots busking on the streets of Manchester to let you know that @trainline help you get repaid when your train’s delayed 🚞🎸#ad Compensation…
Learn more · thetrainline.com
Video320dNew: Travel Assistant
Questions? Travel Assistant’s your new travel bestie. (The helpful kind, not the chaotic one 💁)
Learn More · thetrainline.com
Video444dSomehow made a song about train delay compensation sound sad…What do you think?*compensation is paid by the operator* @trainline #sponsored
Learn more · thetrainline.com
Dynamic325dNew: Train Swap
Life happens. Plans drift. Adventures run over. Train Swap is here for that 🙌
Learn More · thetrainline.com
Video320dNew: Train Swap
Life happens. Plans drift. Adventures run over. Train Swap is here for that 🙌
Learn More · thetrainline.com
Video319dNew: Travel Assistant
Questions? Travel Assistant’s your new travel bestie. (The helpful kind, not the chaotic one 💁)
Learn More · thetrainline.com
Video325dDelay Repay is here
You don’t have to be a detective to know if you’re owed Delay Repay 🕵 We’ll tell you.
Learn More · thetrainline.com
Dynamic452dAdventure's calling.
Summer's here. Time to enjoy it.
Book Now · trainline.com
Video325dNew: Travel Forecast
Stay one step ahead, even when your train isn’t. Travel Forecast keeps the chaos low and you in the know 🥳
Learn More · thetrainline.com
- Dynamic60d
Get a Best Price Guarantee
Savvy savers and money maxers unite 👛 We have the way to train!
Learn More · thetrainline.com
Video117dTry out Train Swap
Good time? Swap to later. Bad time? Swap to earlier 🙌 It's that easy with Train Swap.
Learn more · thetrainline.com
Video37dExplore with us today.
Travelling around the UK? We’ve got you covered every step of the way.
Book now · thetrainline.com
Video375dSplit to save the smart way
Meet SplitSave – our very own super genius way to save you ££ on train tickets 💸
Learn more · thetrainline.com
Video37dWhat would you like us to draw next 🎨
Book now · thetrainline.com
Image290dNab a deal!
Hey, big saver 👋 Use our app for the easiest way to search, buy and store your digital tickets for fuss-free train journeys.
Book Now · thetrainline.com
Dynamic244dEnjoy easy Delay Repay
We handle all the calculations, all you have to do is lift a finger ☝️
Learn More · thetrainline.com
Catalog184dFrom £6.40
Book train tickets with Trainline. Your travel BFF.
Book Now · thetrainline.com
Dynamic47dGet a Best Price Guarantee
Savvy savers and money maxers unite 👛 We have the way to train!
Learn More · thetrainline.com
Dynamic452dBook with Trainline
What's easier than booking your trains on our app? Not much, really.
Book Now · trainline.com
Video227dBest Price Guarantee
Like a good coffee, Best Price Guarantee is simple yet so good ☕️
Learn more · thetrainline.com
Video117dGet a Best Price Guarantee
Savvy savers and money maxers unite 👛 We have the way to train!
Learn more · thetrainline.com
Trainline ad hooks
The opening line of each of Trainline's most-seen video and image ads.
- 01Let this certified bop get stuck in your head (so your money doesn't get stuck on the tracks)
- 02Let your fingertips take the wheel – tap that app, we help you get repaid!
- 03TIP TOP TAP that app!
- 04Went back to my roots busking on the streets of Manchester to let you know that @trainline help you get repaid when your train’s delayed…
- 05Somehow made a song about train delay compensation sound sad…What do you think?*compensation is paid by the operator* @trainline
- 06Life happens.
- 07You don’t have to be a detective to know if you’re owed Delay Repay 🕵 We’ll tell you.
- 08Summer's here.
Trainline ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Book early to save | 717 | 148d |
| Get a Best Price Guarantee | 572 | 117d |
| Book with Trainline | 410 | 189d |
| Get your Railcard | 384 | 220d |
| Book ahead. Save more. | 348 | 91d |
| Nab a deal! | 345 | 84d |
| Same journey. Cheaper fares. | 255 | 50d |
| UK summer getaways await | 185 | 90d |
| Plan ahead. Save now. | 145 | 64d |
| {{product.name}} | 138 | 84d |
Longest-running Trainline ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Save 1/3 on train tickets with a Railcard. Buy yours now to unlock cheaper travel. | 1 | 231d |
| Meet SplitSave – our very own super genius way to save you ££ on train tickets 💸 | 5 | 231d |
| 60+? You're just getting started! Especially with Railcard discounts available even in First Class 🎩 | 39 | 220d |
| Travel never gets old. Get 1/3 off eligible journeys with the Senior Railcard – even First Class 🎩 | 34 | 220d |
| Couples goals is saving 1/3 on both your rail fares with a Two Together Railcard 🤝 | 98 | 203d |
| Bring the whole fam (or just your favourite) and save on every journey 🎉 | 99 | 203d |
| Cheap train tickets for unforgettable adventures? We’ve got you. | 5 | 189d |
| London to Edinburgh from £35, anyone? Choose our app for all the routes and fares in one place. | 6 | 189d |
| Bournemouth to Brighton to London Bridge and beyond – it even goes where contactless can’t ✅ | 10 | 186d |
| Save an average of £13 per journey when you book UK tickets with SplitSave. | 83 | 185d |
Trainline landing pages
- http://play.google.com/store/apps/details?id=com.thetrainline479 ads · 17%
- http://itunes.apple.com/app/id334235181429 ads · 15%
- https://www.thetrainline.com/?utm_source={{site_source_name}}&utm_medium=social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_id={{ad.id}}296 ads · 10%
- https://www.thetrainline.com/trains/great-britain/railcards?utm_source={{site_source_name}}&utm_medium=social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_id={{ad.id}}237 ads · 8%
- http://www.trainline.com/?utm_source={{site_source_name}}&utm_medium=social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_id={{ad.id}}181 ads · 6%
- https://www.thetrainline.com/the-way-to-train?utm_source={{site_source_name}}&utm_medium=social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_id={{ad.id}}133 ads · 5%
- https://www.thetrainline.com/business?utm_source=paid_social&utm_medium=meta&utm_campaign=wpp_meta_2026_alwayson_uk_prospecting&utm_content=static&utm_term=register95 ads · 3%
- https://www.thetrainline.com/the-way-to-train?utm_source=Social&utm_medium=Social&utm_campaign=Trainhero&utm_id=Trainhero87 ads · 3%
- https://www.thetrainline.com/information/priorities?utm_source={{site_source_name}}&utm_medium=social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_id={{ad.id}}71 ads · 2%
- https://www.thetrainline.com/business?utm_source=paid_social&utm_medium=meta&utm_campaign=wpp_meta_2026_alwayson_uk_retargeting&utm_content=static&utm_term=register61 ads · 2%
Trainline new ads per month
- Oct 2026107
- Sep 2026178
- Aug 2026252
- Jul 2026126
- Jun 2026282
- May 2026306
- Apr 2026289
- Mar 2026307
- Feb 2026248
- Jan 202690
- Dec 2025130
- Nov 2025166
Trainline ads FAQ
- How many ads is Trainline running on Facebook and Instagram?
- As of Oct 2026, Trainline has 194 active ads and 2,886 ads in total in the Meta Ad Library.
- What kind of ads does Trainline run?
- Trainline's active ads are 55% video (1,617), 43% image (1,269), 1% carousel (33).
- Who does Trainline target with its ads?
- Based on the reach Meta reports for its ads, Trainline reaches mostly men aged 25-34 in the United Kingdom.
- How often does Trainline launch new ads?
- Trainline has been advertising on Meta since Dec 2019. It launched 107 new ads in Oct 2026.
- What is Trainline's most used ad headline?
- "Book early to save" — used on 717 ads.
- Where do Trainline's ads send people?
- Most Trainline ads link to play.google.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Trainline?
- Brands with similar ads include Yonder, Monzo, Wise, Bolt, Virgin Money UK.
- What hooks does Trainline use in its ads?
- Trainline's most-seen ads open with lines like "Let this certified bop get stuck in your head (so your money doesn't get stuck on the tracks)", "Let your fingertips take the wheel – tap that app, we help you get repaid!", "TIP TOP TAP that app!".
- Where can I watch Trainline's video ads and commercials?
- This page lists Trainline's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Trainline ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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