How many ads is The New York Times running on Facebook and Instagram?

As of Nov 2026, The New York Times has 753 active ads and 1,297 ads in total in the Meta Ad Library.

What kind of ads does The New York Times run?

The New York Times's active ads are 81% video (1,047), 19% image (250).

Who does The New York Times target with its ads?

Based on the reach Meta reports for its ads, The New York Times reaches mostly men aged 25-34 in the United States.

How often does The New York Times launch new ads?

The New York Times has been advertising on Meta since May 2023. It launched 270 new ads in Oct 2026.

What is The New York Times's most used ad headline?

"New recipes daily." — used on 606 ads.

Where do The New York Times's ads send people?

Most The New York Times ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like The New York Times?

Brands with similar ads include Sony Pictures, SayGames, The Telegraph, Librio, The Folio Society.

What hooks does The New York Times use in its ads?

The New York Times's most-seen ads open with lines like "Subscribers get full access to every game, plus past puzzles, helpful tools and more.", "Meet the new Midi Crossword.", "Enjoy 75% off.".

Where can I watch The New York Times's video ads and commercials?

This page lists The New York Times's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this The New York Times ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

The New York Times ads

Facebook & Instagram ad library

753 live nowitunes.apple.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

The New York Times has run 1,297 Facebook and Instagram ads since May 2023, and 753 are live right now. Its active ads are 81% video, 19% image. They reach mostly men aged 25-34 in the United States. Most of them send traffic to itunes.apple.com. Across all ads, Meta reports about 42.9M reach.

Total ads: 1,297
Live now: 753
Video share: 81%
Top market: US
Advertising since: May 2023

1,297 ads · most seen first

The New York Times ad hooks

The opening line of each of The New York Times's most-seen video and image ads.

01Subscribers get full access to every game, plus past puzzles, helpful tools and more.
02Meet the new Midi Crossword.
03Enjoy 75% off.
04An e-bike rider zoomed past Alex Pikula in London, ripping his phone from his hands.
05Add more fun to your day.
06Ground your world in expert coverage of the subjects that matter to you.
07Enjoy unlimited access to all The Times offers.
08Take a peek at how artist Angel Yu brought our games to life.

The New York Times ad headlines

Headline	Ads	Longest run
New recipes daily.	606	172d
Win. Grin. Repeat.	494	31d
NYT Games: Save 75%.	201	69d
Wordle. The Mini. More.	168	172d
Wordle. Spelling Bee. More.	141	172d
Play today's puzzle.	111	48d
Access all of our games.	110	13d
All of The Times. On sale.	99	54d
Share all of The Times.	90	96d
Add The Times to your day.	84	83d

Longest-running The New York Times ad copy

Ad copy	Ads	Longest run
The 100 Best Movies of the 21st Century: More than 500 influential directors, actors and other notable names in Hollywood and around the world voted on the best films released since Jan. 1, 2000. See how their ballots stacked up.	4	261d
The way we watch and think about movies has changed dramatically over the past 25 years. But which films have truly stood the test of time? Follow along this week as we count down the best films of the 21st century.	8	261d
Syracuse University is closing or halting enrollment in about 20% of its academic programs, in a move that the school’s provost said was designed to create a university that would be “more focused, more distinctive and more aligned with…	1	177d
The annual list is back. Our new chief critic ranks her favorite places to dine in all five boroughs.	1	173d
100 Best Restaurants in New York City: The annual list is back. Our new chief critic ranks her favorite places to dine in all five boroughs.	1	173d
Warm weather? We have options.	438	172d
Play in the evening.	93	172d
Play in the afternoon.	72	172d
With a family subscription, you and three others can enjoy unlimited access with one rate and four separate logins.	30	172d
Play in the morning.	48	172d

The New York Times landing pages

http://itunes.apple.com/app/id307569751173 ads · 13%
https://www.nytimes.com/subscription/games?campaignId=8J9HX123 ads · 9%
https://www.nytimes.com/subscription/games?campaignId=8JQKJ103 ads · 8%
https://www.nytimes.com/subscription/games?campaignId=8HF9F94 ads · 7%
https://www.nytimes.com/subscription/all-access?campaignId=8L9XW70 ads · 5%
https://www.nytimes.com/subscription/games?campaignId=8RR9X53 ads · 4%
https://www.nytimes.com/subscription/all-access?campaignId=8WHJU34 ads · 3%
https://www.nytimes.com/subscription/all-access?campaignId=8LWJH&UTM=FB_SO&campaign=NYTI_CVN_ADAXXXX_COINT_FB_SO_WTCP_STANDARDXX&ad={{ad.name}}&site={{site_source_name}}&campaign_id={{campaign.id}}&ad_id={{ad.id}}23 ads · 2%
https://www.nytimes.com/crosswords/game/mini16 ads · 1%
https://www.nytimes.com/subscription/all-access?campaignId=8LWJH14 ads · 1%

The New York Times new ads per month

Oct 2026270
Sep 2026161
Aug 202697
Jul 202690
Jun 202652
May 2026253
Apr 202651
Mar 202666
Feb 202625
Jan 202672
Dec 202515
Nov 202562

The New York Times ads FAQ

How many ads is The New York Times running on Facebook and Instagram?: As of Nov 2026, The New York Times has 753 active ads and 1,297 ads in total in the Meta Ad Library.
What kind of ads does The New York Times run?: The New York Times's active ads are 81% video (1,047), 19% image (250).
Who does The New York Times target with its ads?: Based on the reach Meta reports for its ads, The New York Times reaches mostly men aged 25-34 in the United States.
How often does The New York Times launch new ads?: The New York Times has been advertising on Meta since May 2023. It launched 270 new ads in Oct 2026.
What is The New York Times's most used ad headline?: "New recipes daily." — used on 606 ads.
Where do The New York Times's ads send people?: Most The New York Times ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like The New York Times?: Brands with similar ads include Sony Pictures, SayGames, The Telegraph, Librio, The Folio Society.
What hooks does The New York Times use in its ads?: The New York Times's most-seen ads open with lines like "Subscribers get full access to every game, plus past puzzles, helpful tools and more.", "Meet the new Midi Crossword.", "Enjoy 75% off.".
Where can I watch The New York Times's video ads and commercials?: This page lists The New York Times's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this The New York Times ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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