The National Lottery ads
Facebook & Instagram ad libraryThe National Lottery has run 163 Facebook and Instagram ads since Oct 2025, and 1 is live right now. Its active ads are 52% video, 25% image, 23% carousel, and 163 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to national-lottery.co.uk. Across all ads, Meta reports about 17.1M reach.
- Total ads
- 163
- Live now
- 1
- Video share
- 52%
- Partnership ads
- 163
- Top market
- UK
- Advertising since
- Oct 2025
Video159dLife hits different when you have your own soundtrack. 🎻✨ Manifesting this level of main character energy. Remember, it could be you! 🤞💰 Rules Apply. 18+
Video38d“I’d fund thousands of people and see what mad ideas they come up with” 👀 What mad idea would you have if you won Powerball money? Rules Apply. 18+
See details · national-lottery.co.uk
Video39dHow would you celebrate winning £200M on EuroMillions? 😍 It could be you 🤞 Rules Apply. 18+
Carousel47dPowerball | Games | The National Lottery
From a dartboard at every bus stop to a 5-a-side pitch at airports, here’s what we would do if we won Powerball 😍 What would you do with Powerball money…
See Details · national-lottery.co.uk
Video184dWhen your “quick trip to the shops” looks like this 🐎😅 Different kind of life. It could be you 🤞💰 Rules Apply. 18+
Image33dIf you could build your own service station, what would be the ultimate food court line up? 👀 You could make it a possibility with Powerball money Rules…
See details · national-lottery.co.uk
- Video34d
Castles in every town or an immersive year long mystery night in one town? 👀 Which of these ideas would you pick if you won Powerball money? Rules Apply. 18+
Image33dRoundabouts are no longer an eyesore if this guy wins Powerball 🤩 What would you do with your nearest roundabout if you won Powerball money? 💰 Rules Apply…
See details · national-lottery.co.uk
Video102dExpect the unexpected if someone around you wins EuroMillions 🤣 You could be the next winner 👀 Rules Apply. 18+
- Video33d
Castles in every town or an immersive year long mystery night in one town? 👀 Which of these ideas would you pick if you won Powerball money? Rules Apply. 18+
See details · ad.doubleclick.net
- Video39d
How would you celebrate winning £200M on EuroMillions? 😍 It could be you 🤞 Rules Apply. 18+
Video75dIf you win EuroMillions, you’ll never have to remember when bin day is if you hire yourself a butler 😍 It could be you 🤞 Rules Apply. 18+
See details · national-lottery.co.uk
- Video33d
Castles in every town or an immersive year long mystery night in one town? 👀 Which of these ideas would you pick if you won Powerball money? Rules Apply. 18+
See details · ad.doubleclick.net
- Video27d
Are you giving the money to your small group of friends or a big group of strangers? 🤔 These are the decisions you’d have to make if you won £1BN of…
Video88dWhen you’ve just won EuroMillions but you still want to work 😂 It could be you 🤞 Rules Apply. 18+
See details · national-lottery.co.uk
- Video33d
“I’d fund thousands of people and see what mad ideas they come up with” 👀 What mad idea would you have if you won Powerball money? Rules Apply. 18+
See details · ad.doubleclick.net
Video38dImagine £1BN in cash, and by the time you’ve done that, you could have bought your ticket for a chance of winning Powerball money 💰 Rules Apply. 18+
- Video34d
Castles in every town or an immersive year long mystery night in one town? 👀 Which of these ideas would you pick if you won Powerball money? Rules Apply. 18+
- Video38d
Imagine £1BN in cash, and by the time you’ve done that, you could have bought your ticket for a chance of winning Powerball money 💰 Rules Apply. 18+
See details · national-lottery.co.uk
Video20dAre you giving the money to your small group of friends or a big group of strangers? 🤔 These are the decisions you’d have to make if you won £1BN of…
Video14dImagine winning Powerball and deciding nobody’s paying for parking on your watch 😭👏 One winner used their money to cover parking charges for everyone in…
See details · ad.doubleclick.net
Carousel10dEuroMillions | Games | The National Lottery
We all have a short friend that needs a personal piggy-back man 👀 There would be signs... Rules Apply. 18+
See Details · national-lottery.co.uk
Carousel52dPowerball | Games | The National Lottery
From a dartboard at every bus stop to a 5-a-side pitch at airports, here’s what we would do if we won Powerball 😍 What would you do with Powerball money…
See Details · national-lottery.co.uk
- Video33d
Imagine £1BN in cash, and by the time you’ve done that, you could have bought your ticket for a chance of winning Powerball money 💰 Rules Apply. 18+
See details · ad.doubleclick.net
The National Lottery ad hooks
The opening line of each of The National Lottery's most-seen video and image ads.
- 01Life hits different when you have your own soundtrack.
- 02“I’d fund thousands of people and see what mad ideas they come up with”
- 03How would you celebrate winning £200M on EuroMillions?
- 04From a dartboard at every bus stop to a 5-a-side pitch at airports, here’s what we would do if we won Powerball
- 05When your “quick trip to the shops” looks like this
- 06If you could build your own service station, what would be the ultimate food court line up?
- 07Castles in every town or an immersive year long mystery night in one town?
- 08Roundabouts are no longer an eyesore if this guy wins Powerball
The National Lottery ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| EuroMillions | Games | The National Lottery | 273 | 10d |
| Powerball | Games | The National Lottery | 42 | 16d |
| How to claim | Results | The National Lottery | 5 | 7d |
| Everywhere At Once | 4 | 6d |
| Here are some of the most chaotic signs that you've won Euromillions | 2 | 65d |
| Telltale signs someone has won EuroMillions this summer | 2 | 8d |
| Win Your Way To Everywhere At Once Festival | 2 | 3d |
Longest-running The National Lottery ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Some of these responses are outrageous 😂 Rules Apply. 18+ | 2 | 65d |
| When your “quick trip to the shops” looks like this 🐎😅 Different kind of life. It could be you 🤞💰 Rules Apply. 18+ | 2 | 52d |
| Expect the unexpected if someone around you wins EuroMillions 🤣 You could be the next winner 👀 Rules Apply. 18+ | 4 | 47d |
| When you’ve just won EuroMillions but you still want to work 😂 It could be you 🤞 Rules Apply. 18+ | 3 | 44d |
| What’s the first thing you’re buying when the jackpot hits? 🤑💰 Cole Anderson ranks your wildest EuroMillions dreams from backyard treehouse pubs to personal bodybuilder transport. Some are genius, some are... well, you decide. 😂… | 3 | 37d |
| If you win EuroMillions, you’ll never have to remember when bin day is if you hire yourself a butler 😍 It could be you 🤞 Rules Apply. 18+ | 5 | 32d |
| Life hits different when you have your own soundtrack. 🎻✨ Manifesting this level of main character energy. Remember, it could be you! 🤞💰 Rules Apply. 18+ | 4 | 32d |
| We all have that one friend who says they’d ‘act normal’ if they won EuroMillions... then you walk into their living room and there’s a 3-tier fountain flowing with ‘mountain water.’ ⛲️🏔️ Safe to say, there would be signs. 😂 Rules… | 4 | 27d |
| What’s the first thing you’re buying when the jackpot hits? 🤑💰 @coleanderson.j Ranks your wildest EuroMillions dreams from backyard treehouse pubs to personal bodybuilder transport. Some are genius, some are... well, you decide. 😂… | 6 | 23d |
| If you could build your own service station, what would be the ultimate food court line up? 👀 You could make it a possibility with Powerball money Rules Apply. 18+ | 3 | 20d |
The National Lottery landing pages
- https://www.national-lottery.co.uk/games/euromillions?sc_c=2026-04-01~2026-q2~em~pfp~mix~a[…]a~na&sc_id=v1~100000&sc_s=ladbible~ladbible~partner~rea39 ads · 46%
- https://www.national-lottery.co.uk/games/powerball?utm_source=paidsocial&utm_medium=carousel&utm_campaign=ladbible&utm_content=headline12 ads · 14%
- https://www.national-lottery.co.uk/games/euromillions?sc_c=2026-04-01~2026-q2~em~pfp~mix~all~age18~uk~paidboosting~various~na~na&sc_id=v1~100000&sc_s=ladbible~ladbible~partner~rea5 ads · 6%
- https://www.national-lottery.co.uk/games/powerball?sc_c=2026-09-06~2026-q3~pwb~pfp~con~all~age18~uk~lbgpowerballlaunch~multi~na_15~na~instaedureelvps-instaedureelvps~1&sc_id=v1~07340004~&sc_s=ladbible~meta-ads~social~cpm&dclid=CJ7RjdP_hJcDFdwWjAYdisUo-g&gad_source=7&gad_campaignid=242549327815 ads · 6%
- https://ad.doubleclick.net/ddm/trackclk/N2252323.3859623LADBIBLE/B36895572.456722824;dc_trk_aid=651395287;dc_trk_cid=264311701;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=13 ads · 4%
- https://ad.doubleclick.net/ddm/trackclk/N2252323.3859623LADBIBLE/B36895572.457002659;dc_trk_aid=651395290;dc_trk_cid=264311701;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=13 ads · 4%
- https://ad.doubleclick.net/ddm/trackclk/N2252323.3859623LADBIBLE/B36895572.457008242;dc_trk_aid=651157253;dc_trk_cid=264311701;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=13 ads · 4%
- https://www.national-lottery.co.uk/games/euromillions3 ads · 4%
- https://www.national-lottery.co.uk/games/powerball?sc_c=2026-09-06~2026-q3~pwb~pfp~con~all~age18~uk~lbgpowerballlaunch~multi~na_15~na~instatheexplainreel-instatheexplainreel~1&sc_id=v1~07340004~&sc_s=ladbible~meta-ads~social~cpm&dclid=CIyFtLG5h5cDFWZ5hAYd-ZsuyA&gad_source=7&gad_campaignid=242604517363 ads · 4%
- https://www.hellorayo.co.uk/hits-radio/competitions/win/win-your-way-to-everywhere-at-once-festival-sponsored2 ads · 2%
The National Lottery new ads per month
- Oct 202615
- Sep 202666
- Aug 202613
- Jul 202613
- Jun 202611
- May 202619
- Apr 202618
- Mar 20264
- Oct 20254
The National Lottery ads FAQ
- How many ads is The National Lottery running on Facebook and Instagram?
- As of Nov 2026, The National Lottery has 1 active ads and 163 ads in total in the Meta Ad Library.
- What kind of ads does The National Lottery run?
- The National Lottery's active ads are 52% video (110), 25% image (53), 23% carousel (48).
- Who does The National Lottery target with its ads?
- Based on the reach Meta reports for its ads, The National Lottery reaches mostly men aged 25-34 in the United Kingdom.
- How often does The National Lottery launch new ads?
- The National Lottery has been advertising on Meta since Oct 2025. It launched 15 new ads in Oct 2026.
- What is The National Lottery's most used ad headline?
- "EuroMillions | Games | The National Lottery" — used on 273 ads.
- Where do The National Lottery's ads send people?
- Most The National Lottery ads link to national-lottery.co.uk. The landing pages section above lists every destination by how many ads use it.
- What hooks does The National Lottery use in its ads?
- The National Lottery's most-seen ads open with lines like "Life hits different when you have your own soundtrack.", "“I’d fund thousands of people and see what mad ideas they come up with”", "How would you celebrate winning £200M on EuroMillions?".
- Where can I watch The National Lottery's video ads and commercials?
- This page lists The National Lottery's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this The National Lottery ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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