How many ads is SunLife running on Facebook and Instagram?

As of Oct 2026, SunLife has 69 active ads and 1,493 ads in total in the Meta Ad Library.

What kind of ads does SunLife run?

SunLife's active ads are 83% image (1,256), 16% video (237), 2% carousel (25).

Who does SunLife target with its ads?

Based on the reach Meta reports for its ads, SunLife reaches mostly women aged 55-64 in the United Kingdom.

How often does SunLife launch new ads?

SunLife has been advertising on Meta since May 2025. It launched 17 new ads in Oct 2026.

What is SunLife's most used ad headline?

"Get your free quote" — used on 868 ads.

Where do SunLife's ads send people?

Most SunLife ads link to sunlife.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like SunLife?

Brands with similar ads include Revolut, Comparethemarket, Remitly, Vitality UK, Chase (105394271208043).

What hooks does SunLife use in its ads?

SunLife's most-seen ads open with lines like "75% of these mean you’re likely the right age to get a plan that pays a guaranteed sum to your loved ones when you die.", "Protect what matters most with our trusted Guaranteed Over 50 Plan.", "{{product.brand}}".

Where can I watch SunLife's video ads and commercials?

This page lists SunLife's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this SunLife ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

SunLife ads

Facebook & Instagram ad library

69 live nowsunlife.co.ukUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

SunLife has run 1,493 Facebook and Instagram ads since May 2025, and 69 are live right now. Its active ads are 83% image, 16% video, 2% carousel. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to sunlife.co.uk. Across all ads, Meta reports about 23.4M reach.

Total ads: 1,493
Live now: 69
Video share: 16%
Top market: UK
Advertising since: May 2025

1,493 ads · most seen first

SunLife ad hooks

The opening line of each of SunLife's most-seen video and image ads.

0175% of these mean you’re likely the right age to get a plan that pays a guaranteed sum to your loved ones when you die.
02Protect what matters most with our trusted Guaranteed Over 50 Plan.
03{{product.brand}}
04ad.doubleclick.net
05SunLife's over-50s life cover comes with a triple guarantee:
06You've got your quote - don't wait to take out your cover.
07However big your family, a Guaranteed Over 50 Plan could help you leave them more when it matters most – whether that's to help towards…
08Start your life cover before your birthday to lock in a bigger payout for the same monthly premium.

SunLife ad headlines

Headline	Ads	Longest run
Get your free quote	868	104d
Whatever your reason, it’s reason to	782	74d
Get your plan today	717	102d
{{product.name}}	418	74d
Get a quick quote	367	84d
Exclusive new offer	365	37d
Start your plan today	361	103d
Find out more	279	102d
Get protected today	263	40d
Get your quote today	183	92d

Longest-running SunLife ad copy

Ad copy	Ads	Longest run
49-85. Full cover after 1 year. However big your family, a Guaranteed Over 50 Plan could help you leave them more when it matters most – whether that's to help towards funeral costs or as a cash gift. Find out more about SunLife's…	5	104d
49-85. Full cover after 1 year. Help protect your family from rising funeral costs – get affordable life cover with SunLife's Guaranteed Over 50 Plan. Over 50s Insurance Plans do not guarantee to meet the full cost of a funeral. Take out…	50	104d
49-85. Full cover after 1 year. Thinking of ways to protect your family's future? Get a quote for over-50s life cover that guarantees a payout for your loved ones – to help towards funeral costs or as a cash gift.	25	104d
49-85. Full cover after 1 year. You've got your quote – don’t wait to take out your cover. Get affordable over-50s life cover with a guaranteed payout for your family – and a £140 gift card for you. Take out your Guaranteed Over 50 Plan…	45	103d
49-85. Full cover after 1 year. It starts with SunLife – affordable whole-of-life cover from just £4 a month, depending on age and smoker status. Help protect your family’s future, today. Get your first month free when you take out a plan…	35	103d
49-85. Full cover after 1 year. Get affordable life cover with a guaranteed payout for your loved ones – and a £140 gift card for you. Take out your Guaranteed Over 50 Plan by 31st March and you'll also get your first month free.	35	103d
Full cover after 1 year. Aged 49-85? You’re guaranteed to be accepted. Cover starts from just £4 a month, depending on age and smoker status. Help protect your loved ones with SunLife, the UK’s favourite over-50s life cover.	10	102d
49-85. Full cover after 1 year. Get affordable whole-of-life cover with three guarantees. Guaranteed acceptance. Guaranteed payout. Guaranteed premiums will never rise (inflation reduces buying power over time). Get a free quick quote or…	40	102d
49-85. Full cover after 1 year. Discover how affordable your guaranteed life cover could be today. With SunLife's Guaranteed Over 50 Plan, cover starts from just £4 a month, depending on age and smoker status – and there are no medical…	5	102d
Full cover after 1 year. Aged 49-85? Discover the UK's favourite over-50s life cover that guarantees to pay out – no medical questions asked. Do more for your family’s future, today. Get your free quote for SunLife's Guaranteed Over 50…	5	102d

SunLife landing pages

https://www.sunlife.co.uk/29 ads · 2%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.432483018;dc_trk_aid=625147617;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=127 ads · 2%
http://www.sunlife.co.uk/23 ads · 2%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.432483030;dc_trk_aid=625147629;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=115 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.427504736;dc_trk_aid=620330156;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=114 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.436885464;dc_trk_aid=629749420;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=111 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.430339339;dc_trk_aid=623796109;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=19 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.430339342;dc_trk_aid=623796112;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=19 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.430339345;dc_trk_aid=623796115;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=19 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1235229.136252FACEBOOKUK/B31162097.430339348;dc_trk_aid=623796118;dc_trk_cid=206754658;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=19 ads · 1%

SunLife new ads per month

Oct 202617
Sep 2026273
Aug 202657
Jul 202634
Jun 202699
May 202648
Apr 2026103
Mar 202675
Feb 202656
Jan 202648
Dec 2025158
Nov 202571

SunLife ads FAQ

How many ads is SunLife running on Facebook and Instagram?: As of Oct 2026, SunLife has 69 active ads and 1,493 ads in total in the Meta Ad Library.
What kind of ads does SunLife run?: SunLife's active ads are 83% image (1,256), 16% video (237), 2% carousel (25).
Who does SunLife target with its ads?: Based on the reach Meta reports for its ads, SunLife reaches mostly women aged 55-64 in the United Kingdom.
How often does SunLife launch new ads?: SunLife has been advertising on Meta since May 2025. It launched 17 new ads in Oct 2026.
What is SunLife's most used ad headline?: "Get your free quote" — used on 868 ads.
Where do SunLife's ads send people?: Most SunLife ads link to sunlife.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like SunLife?: Brands with similar ads include Revolut, Comparethemarket, Remitly, Vitality UK, Chase (105394271208043).
What hooks does SunLife use in its ads?: SunLife's most-seen ads open with lines like "75% of these mean you’re likely the right age to get a plan that pays a guaranteed sum to your loved ones when you die.", "Protect what matters most with our trusted Guaranteed Over 50 Plan.", "{{product.brand}}".
Where can I watch SunLife's video ads and commercials?: This page lists SunLife's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this SunLife ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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