How many ads is STATE running on Facebook and Instagram?

As of Nov 2026, STATE has 1,107 active ads and 1,188 ads in total in the Meta Ad Library.

What kind of ads does STATE run?

STATE's active ads are 68% image (821), 29% video (357), 3% carousel (35).

Who does STATE target with its ads?

Based on the reach Meta reports for its ads, STATE reaches people mostly in the United States.

How often does STATE launch new ads?

STATE has been advertising on Meta since Nov 2021. It launched 88 new ads in Oct 2026.

What is STATE's most used ad headline?

"The Back to School Essential Every Mom is Talking About" — used on 217 ads.

Where do STATE's ads send people?

Most STATE ads link to statebags.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like STATE?

Brands with similar ads include Ölend (132493853569394), Antler (182609618595300), Longchamp, Stubble & Co, Trtl.

What hooks does STATE use in its ads?

STATE's most-seen ads open with lines like "The diaper bag that doesn't look like a diaper bag", "The ultimate diaper bag for busy parents on the go", "The girls’ personalized STATE backpacks might be one of my favorite back to school finds this year".

Where can I watch STATE's video ads and commercials?

This page lists STATE's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this STATE ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

STATE ads

Facebook & Instagram ad library

1,107 live nowstatebags.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

STATE has run 1,188 Facebook and Instagram ads since Nov 2021, and 1,107 are live right now. Its active ads are 68% image, 29% video, 3% carousel, and 169 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to statebags.com.

Total ads: 1,188
Live now: 1,107
Video share: 29%
Partnership ads: 169
Top market: US
Advertising since: Nov 2021

1,188 ads · most seen first

STATE ad hooks

The opening line of each of STATE's most-seen video and image ads.

01The diaper bag that doesn't look like a diaper bag
02The ultimate diaper bag for busy parents on the go
03The girls’ personalized STATE backpacks might be one of my favorite back to school finds this year
04As a teacher, I’ve seen A LOT of backpacks over the years, and nothing compares to STATE.
05Loving STATE Sports Club Collection!
06the goal this fall is getting my son to be responsible for school and sports without me asking him🤞🏻🎒🎾 making his bed.
07New colorways on already-loved styles, plus favorite prints in new Sports Club bodies.

STATE ad headlines

Headline	Ads	Longest run
The Back to School Essential Every Mom is Talking About	217	131d
Just dropped	147	131d
STATE Sports Club: Drop 04	133	54d
Magnetic Me x STATE is here	108	89d
The Everyday Edit	106	46d
New backpacks are here	93	131d
Love Shack Fancy x STATE	72	153d
The collection people set their alarms for.	66	131d
Backpacks That Hold Up	63	44d
The Tote of the Summer	58	212d

Longest-running STATE ad copy

Ad copy	Ads	Longest run
Shop Collection Now	16	339d
One backpack. Every grade. Elevated design meets real-life mess. Built to grow up with them.	21	297d
mom and mini adventures made perfect with statebags 🧳🎒✈️! my girls loved picking patches for their backpacks, which went seamlessly from travel to school. style and durability, a winning combo! . . #toddlersofinstagram #toddlermom…	1	228d
AD // A little ASMR packing moment with @statebags Thoughtfully designed, made for real life, and built on a mission to give back to kids and families who need it most. Love a brand that carries more than just what’s inside the bag. 💛…	1	227d
Pack with me for our first trip as a family of 4: Kids Edition with @statebags . The duffle bag has slowly became my diaper bag🫣⭐️ . . . #packwithme #momof2 #statebags #travelingwithkids #mom	1	227d
The kids always get so excited to pack their STATE bags. Love seeing what style each kid picks out!! @statebags thank you for making our travels easier, organized & so fun🫶🏻	2	223d
mom and mini adventures made perfect with @statebags 🧳🎒✈️! my girls loved picking patches for their backpacks, which went seamlessly from travel to school. style and durability, a winning combo! . . #toddlersofinstagram #toddlermom…	1	222d
🐆🪄 Salomé, Luca, and Rue featuring the Logan Suitcase, Charlie Rucksack, and Wellington Cabana Tote in Leopard.	1	222d
Let’s be honest—traveling with kids isn’t always easy… but it just got a whole lot smoother with this adorable and functional set from @statebags ✈️ #statebags #statebagpartner Comment SHOP below to receive a DM with the link to this post…	1	222d
Introducing three new colorways of the Logan Travel Set and one brand new style of backpack: The Charlie Rucksack. Now available at statebags.com	5	222d

STATE landing pages

https://statebags.com/collections/back-to-school-26206 ads · 17%
https://statebags.com/collections/state-sports-club141 ads · 12%
https://statebags.com/collections/kids-backpacks-174 ads · 6%
https://statebags.com/collections/luggage53 ads · 4%
https://statebags.com/collections/fw26-adults47 ads · 4%
https://statebags.com/collections/kids-backpacks-1/products/kane-kids-travel-fuzzy-hearts44 ads · 4%
https://statebags.com/collections/state-x-magnetic-me36 ads · 3%
https://www.mysubscriptionaddiction.com/ive-bought-a-lot-of-backpacks-this-is-the-one-i-recommend-every-year35 ads · 3%
https://statebags.com/collections/state-x-gray-malin33 ads · 3%
https://statebags.com/collections/shop-totes/products/wellington-tote-tpu-black32 ads · 3%

STATE new ads per month

Oct 202688
Sep 2026290
Aug 2026173
Jul 2026280
Jun 2026201
May 202648
Apr 202643
Mar 202646
Jan 202616
Nov 20252
Nov 20211

STATE ads FAQ

How many ads is STATE running on Facebook and Instagram?: As of Nov 2026, STATE has 1,107 active ads and 1,188 ads in total in the Meta Ad Library.
What kind of ads does STATE run?: STATE's active ads are 68% image (821), 29% video (357), 3% carousel (35).
Who does STATE target with its ads?: Based on the reach Meta reports for its ads, STATE reaches people mostly in the United States.
How often does STATE launch new ads?: STATE has been advertising on Meta since Nov 2021. It launched 88 new ads in Oct 2026.
What is STATE's most used ad headline?: "The Back to School Essential Every Mom is Talking About" — used on 217 ads.
Where do STATE's ads send people?: Most STATE ads link to statebags.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like STATE?: Brands with similar ads include Ölend (132493853569394), Antler (182609618595300), Longchamp, Stubble & Co, Trtl.
What hooks does STATE use in its ads?: STATE's most-seen ads open with lines like "The diaper bag that doesn't look like a diaper bag", "The ultimate diaper bag for busy parents on the go", "The girls’ personalized STATE backpacks might be one of my favorite back to school finds this year".
Where can I watch STATE's video ads and commercials?: This page lists STATE's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this STATE ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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