How many ads is Smalls running on Facebook and Instagram?

As of Nov 2026, Smalls has 1,555 active ads and 1,606 ads in total in the Meta Ad Library.

What kind of ads does Smalls run?

Smalls's active ads are 71% video (1,146), 28% image (460), 1% carousel (10).

Who does Smalls target with its ads?

Based on the reach Meta reports for its ads, Smalls reaches people mostly in the United States.

How often does Smalls launch new ads?

Smalls has been advertising on Meta since Apr 2025. It launched 66 new ads in Oct 2026.

What is Smalls's most used ad headline?

"Human-Grade Fresh Cat Food" — used on 2,074 ads.

Where do Smalls's ads send people?

Most Smalls ads link to smalls.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Smalls?

Brands with similar ads include dogsuppy.co.uk, Potty Buddy, The Holistic Hound, PrettyLitter, PetPlate.

What hooks does Smalls use in its ads?

Smalls's most-seen ads open with lines like "Smalls is made with US-sourced protein and clean, natural ingredients.", "Smalls is 100% real protein.".

Where can I watch Smalls's video ads and commercials?

This page lists Smalls's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Smalls ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Smalls ads

Facebook & Instagram ad library

1,555 live nowsmalls.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Smalls has run 1,606 Facebook and Instagram ads since Apr 2025, and 1,555 are live right now. Its active ads are 71% video, 28% image, 1% carousel, and 40 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to smalls.com.

Total ads: 1,606
Live now: 1,555
Video share: 71%
Partnership ads: 40
Top market: US
Advertising since: Apr 2025

1,606 ads · most seen first

Smalls ad hooks

The opening line of each of Smalls's most-seen video and image ads.

01Smalls is made with US-sourced protein and clean, natural ingredients.
02Smalls is 100% real protein.

Smalls ad headlines

Headline	Ads	Longest run
Human-Grade Fresh Cat Food	2,074	227d
Fresh Human-Grade Cat Food Delivery \| Smalls	30	44d
Vet-Approved Meals for Your Picky Cat	29	227d
Get 35% off your first box	19	227d
Daisy Pyo	12	44d
1 coffee = 3 days of better food for your cat	6	191d
Lauren Caruso	6	44d
Free treats for life	5	122d
Limited-Time Offer + Free Gifts when you order today	2	122d

Longest-running Smalls ad copy

Ad copy	Ads	Longest run
Smalls is 100% real protein. No carbs, no preservatives. Just the best for your best friend.	109	227d
Smalls is made with US-sourced protein and clean, natural ingredients. No fillers. No preservatives. Ever.	919	227d
😺 Meals your cat can't wait to eat 😺 🐈 Fresh food catered to your cat’s needs 🐾 Get 35% off your Sampler when you try Smalls 😋 Made from human-grade ingredients ✅ Vet-approved formulas 📦 Delivered to your door, ready to feast	19	227d
Turns out "picky" just means they have taste. 50% off your first trial + a plan actually made for your cat. 🥩: Real ingredients. Not a list of mysteries. ✨: Costs 40% less than frozen fresh 🌱: 100% human grade ingredients 👩‍⚕️…	21	227d
We love a chonky kitty… but if your cat’s looking more round than regal, it might be time to make some changes. 👀 Proper nutrition, hydration, and regular movement are just a few ways to keep them thriving. Want to learn more? Head to…	6	226d
We feed Smalls to our own cats. It’s fresh, cat-first food made by people who get what cats biologically need.	111	226d
😺 Meals your cat can't wait to eat 😺 🐈 Fresh food catered to your cat’s needs 🐾 Get 20% off your Sampler when you try Smalls 😋 Made from human-grade ingredients ✅ Vet-approved formulas 📦 Delivered to your door, ready to feast	32	226d
Smalls is fresh, high-protein food that helps cats feel better, move more, and look their best.	396	226d
Get 50% off your first box + a plan actually made for your cat. Get free treats for life! 🥩 Real ingredients. Not a list of mysteries ✨ Costs 40% less than frozen fresh 🌱 100% human grade ingredients 👩‍⚕️ Vet-developed, because cats…	15	218d
Turns out "picky" just means they have taste. 50% off your first trial + a plan actually made for your cat. 🥩 Real ingredients. Not a list of mysteries. ✨ Costs 40% less than frozen fresh 🌱 100% human grade ingredients 👩‍⚕️…	8	209d

Smalls landing pages

https://www.smalls.com/1,459 ads · 91%
http://smalls.com/start/sampler68 ads · 4%
https://www.smalls.com/compare-smalls24 ads · 1%
https://hello.smalls.com/hydration14 ads · 1%
https://hello.smalls.com/smalls-vs-raw-213 ads · 1%
https://smalls.com/compare-smalls12 ads · 1%
https://www.smalls.com/healthy-cats?fbclid=fbclid8 ads · 0%
https://hello.smalls.com/us-vs-raw6 ads · 0%
https://www.smalls.com/why-smalls2 ads · 0%

Smalls new ads per month

Oct 202666
Sep 2026231
Aug 2026289
Jul 202699
Jun 2026221
May 2026528
Apr 2026148
Mar 202621
Aug 20252
Apr 20251

Smalls ads FAQ

How many ads is Smalls running on Facebook and Instagram?: As of Nov 2026, Smalls has 1,555 active ads and 1,606 ads in total in the Meta Ad Library.
What kind of ads does Smalls run?: Smalls's active ads are 71% video (1,146), 28% image (460), 1% carousel (10).
Who does Smalls target with its ads?: Based on the reach Meta reports for its ads, Smalls reaches people mostly in the United States.
How often does Smalls launch new ads?: Smalls has been advertising on Meta since Apr 2025. It launched 66 new ads in Oct 2026.
What is Smalls's most used ad headline?: "Human-Grade Fresh Cat Food" — used on 2,074 ads.
Where do Smalls's ads send people?: Most Smalls ads link to smalls.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Smalls?: Brands with similar ads include dogsuppy.co.uk, Potty Buddy, The Holistic Hound, PrettyLitter, PetPlate.
What hooks does Smalls use in its ads?: Smalls's most-seen ads open with lines like "Smalls is made with US-sourced protein and clean, natural ingredients.", "Smalls is 100% real protein.".
Where can I watch Smalls's video ads and commercials?: This page lists Smalls's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Smalls ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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