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SheaMoisture ads

90 live nowUpdated Nov 1, 2026

SheaMoisture has run 96 Facebook and Instagram ads since Apr 2025, and 90 are live right now. Its active ads are 81% video, 19% image, and 46 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to sheamoisture.com.

Total ads
96
Live now
90
Video share
81%
Partnership ads
46
Top market
US
Advertising since
Apr 2025
  1. SheaMoisture ad: The temp is rising... can your hair take the heat? 👀Video12d

    The temp is rising... can your hair take the heat? 👀

    Shop now · shop.mikmak.ai

  2. Video34d

    Shop the @Shea Anti-Dandruff line with @westafricanbaby during the Big Hair Event running from 9/27-10/10 at @cvspharmacy

    Shop now · cvs.com

  3. Video30d

    #SheaMoisturePartner Hair health is so important to me and the first step, is the proper prep. Shop @sheamoisture Coconut & Hibiscus Shampoo and Conditioner…

    Shop now · retail.mikmak.ai

  4. Video30d

    #SheaMoisturePartner Washing your braids doesn’t have to be complicated when you use products you can trust to deliver moisture and strength to your natural…

    Shop now · retail.mikmak.ai

  5. Video30d

    #SheaMoisturePartner Washing your braids doesn’t have to be complicated when you use products you can trust to deliver moisture and strength to your natural…

    Shop now · retail.mikmak.ai

  6. Video30d

    #SheaMoisturePartner Hair health is so important to me and the first step, is the proper prep. Shop @sheamoisture Coconut & Hibiscus Shampoo and Conditioner…

    Shop now · retail.mikmak.ai

  7. Video30d

    #SheaMoisturePartner Hair health is so important to me and the first step, is the proper prep. Shop @sheamoisture Coconut & Hibiscus Shampoo and Conditioner…

    Shop now · retail.mikmak.ai

  8. Video30d

    #SheaMoisturePartner Washing your braids doesn’t have to be complicated when you use products you can trust to deliver moisture and strength to your natural…

    Shop now · retail.mikmak.ai

  9. SheaMoisture ad: Dry, Damaged Hair Meets Its MatchDynamic30d

    Dry, Damaged Hair Meets Its Match

    SheaMoisture’s Jamaican Black Castor Oil line helps repair damaged hair while bringing hydration back.

    Shop Now · shop.mikmak.ai

  10. Video30d

    #SheaMoisturePartner Your hair is telling you what it needs, listen! @sheamoisture 🚿 Shop the SheaMoisture Coconut & Hibiscus Curl and Shine Shampoo and…

    Shop now · retail.mikmak.ai

  11. Video30d

    #SheaMoisturePartner Your hair is telling you what it needs, listen! @sheamoisture 🚿 Shop the SheaMoisture Coconut & Hibiscus Curl and Shine Shampoo and…

    Shop now · retail.mikmak.ai

  12. Video30d

    #SheaMoisturePartner Your hair is telling you what it needs, listen! @sheamoisture 🚿 Shop the SheaMoisture Coconut & Hibiscus Curl and Shine Shampoo and…

    Shop now · retail.mikmak.ai

  13. Video30d

    #SheaMoisturePartner It’s Wash Day! Today I’m coming out of a protective style and my scalp was screaming for a refresh. I thought it was the perfect time to…

    Shop now · retail.mikmak.ai

  14. Video30d

    #SheaMoisturePartner It’s Wash Day! Today I’m coming out of a protective style and my scalp was screaming for a refresh. I thought it was the perfect time to…

    Shop now · retail.mikmak.ai

  15. Video30d

    #SheaMoisturePartner It’s Wash Day! Today I’m coming out of a protective style and my scalp was screaming for a refresh. I thought it was the perfect time to…

    Shop now · retail.mikmak.ai

  16. Video30d

    #SheaMoisturePartner I get very territorial over @SheaMoisture’s Coconut & Hibiscus Curl & Shine Shampoo & Conditioner! I stock up every time I’m at Walmart…

    Shop now · retail.mikmak.ai

  17. SheaMoisture ad: Wash Day Came Back StrongerDynamic30d

    Wash Day Came Back Stronger

    SheaMoisture Jamaican Black Castor Oil Conditioner helps reduce breakage and protect damaged hair.

    Shop Now · shop.mikmak.ai

  18. Video30d

    #SheaMoisturePartner If you’re like my mom you’ve been waiting for this wash routine that gives “moisture” and supports a healthy regiment. I get it done with…

    Shop now · retail.mikmak.ai

  19. Video30d

    #SheaMoisturePartner wash days will always be my favorite days! shop the @SheaMoisture Jamaican Black Castor Oil Shampoo and Conditioner at @Walmart…

    Shop now · retail.mikmak.ai

  20. Video30d

    #SheaMoisturePartner The goal is waist-length hair without giving up the styles I love. Taking care of the hair underneath will always be the priority…

    Shop now · retail.mikmak.ai

  21. SheaMoisture ad: Her Curls Have Plans After Wash DayDynamic30d

    Her Curls Have Plans After Wash Day

    SheaMoisture Coconut & Hibiscus Shampoo cleanses curls without leaving behind that stripped feeling.

    Shop Now · shop.mikmak.ai

  22. SheaMoisture ad: Her Curls Have Plans After Wash DayDynamic30d

    Her Curls Have Plans After Wash Day

    SheaMoisture Coconut & Hibiscus Shampoo cleanses curls without leaving behind that stripped feeling.

    Shop Now · shop.mikmak.ai

  23. SheaMoisture ad: Her Curls Have Plans After Wash DayDynamic30d

    Her Curls Have Plans After Wash Day

    SheaMoisture Coconut & Hibiscus Shampoo cleanses curls without leaving behind that stripped feeling.

    Shop Now · shop.mikmak.ai

  24. Dynamic30d

    Give your curls the five-star treatment

    SheaMoisture Coconut & Hibiscus line enhances, hydrates and delivers better curl definition in one wash.

    Shop Now · amazon.com

SheaMoisture ad hooks

The opening line of each of SheaMoisture's most-seen video and image ads.

  1. 01The temp is rising...
  2. 02Shop the @Shea Anti-Dandruff line with @westafricanbaby during the Big Hair Event running from 9/27-10/10 at @cvspharmacy
  3. 03#SheaMoisturePartner Hair health is so important to me and the first step, is the proper prep.
  4. 04#SheaMoisturePartner Washing your braids doesn’t have to be complicated when you use products you can trust to deliver moisture and…
  5. 05SheaMoisture’s Jamaican Black Castor Oil line helps repair damaged hair while bringing hydration back.
  6. 06#SheaMoisturePartner Your hair is telling you what it needs, listen!
  7. 07#SheaMoisturePartner It’s Wash Day!
  8. 08#SheaMoisturePartner I get very territorial over @SheaMoisture’s Coconut & Hibiscus Curl & Shine Shampoo & Conditioner!

SheaMoisture ad headlines

HeadlineAdsLongest run
SheaMoisture available on Amazon Prime Day26137d
{{product.name}}26136d
Every style runs the yard​1848d
a major in defined, hydrated curls​1848d
Give your curls the five-star treatment930d
Her Curls Have Plans After Wash Day830d
Performance off the track6227d
Pressed & Protected6227d
A major in defined, hydrated curls​448d
Glow in Coconut Hibiscus ✨41d

Longest-running SheaMoisture ad copy

Ad copyAdsLongest run
Sleek without sacrificing your curls6227d
Before the heat, Masai uses Silk Press in a Bottle. It protects up to 410°F for a sleek finish without sacrificing her curls6227d
The temp is rising... can your hair take the heat? 👀2226d
Heat protection your curls need to bounce back!4188d
SheaMoisture Silk Press in a Bottle protects curls from heat.4188d
#sheamoisturepartner Salon silk without the salon chair ✨ When I can’t book my appointment, I recreate the look at home using @sheamoisture Silk Press in a Bottle because the secret isn’t just heat, it’s prep. One pass, real shine, and…2166d
#SheaMoisturePartner I need yall to give @sheamoisture NEW Silk Press in a Bottle a try. It’s light weight, protects my hair from high heat, and now you don’t have to choose between curls or a buss down! Head over to @amazon & give Silk…2165d
#SheaMoisturePartner - Let’s Mold & Style!✨ . @SheaMoisture’s Silk Press in a Bottle is good for us Pixie Girlies too! 🙌🏾 Silk Press Season never ends for us so this will be my new staple for new growth and humidity! It left my hair…2158d
#SheaMoisturePartner Wash day just got so much sleeker with @SheaMoisture’s Silk Press In A Bottle 💁🏽‍♀️. Get up to 50% when you shop SheaMoisture on Amazon for Prime Day starting June 23-June 26, don’t sleep on Amazon Prime Day!4137d
#SheaMoisturePartner The secret to my lazy-day 3C curls? 🥥✨ The @SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is my literal one-stop shop for definition and shine without the 5-step routine. Guess what? You can shop the…4137d

SheaMoisture landing pages

  1. http://www.sheamoisture.com/4 ads · 4%
  2. https://retail.mikmak.ai/wtb/v2/api/search/redirect/764302290612?wtbid=6aa04a944247fd3e68562200&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_032&utm_term=P3K83XD-%7B%7Bad.id%7D%7D&utm_content=sheaversity-gif-hydration-and-protection_styling_multicollection_core_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_149896852-149896851_0630-broad-aa-black-women&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0630-broad-aa-black-women&utm_placementid=P3K83XD&utm_creativeid=%7B%7Bad.id%7D%7D&utm_variant=brandsay2 ads · 2%
  3. https://retail.mikmak.ai/wtb/v2/api/search/redirect/764302290612?wtbid=6aa04a944247fd3e68562200&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_032&utm_term=P3K83XD-%7B%7Bad.id%7D%7D&utm_content=sheaversity-static-style-range_styling_smoothie-mousse_cohi_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_149896679-149896678_0630-broad-aa-black-women&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0630-broad-aa-black-women&utm_placementid=P3K83XD&utm_creativeid=%7B%7Bad.id%7D%7D&utm_variant=brandsay2 ads · 2%
  4. https://retail.mikmak.ai/wtb/v2/api/search/redirect/764302290612?wtbid=6aa04a944247fd3e68562200&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_032&utm_term=P3K8417-%7B%7Bad.id%7D%7D&utm_content=sheaversity-gif-hydration-and-protection_styling_multicollection_core_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_149896852-149896851_0630-broad-aa-black-women&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0630-broad-aa-black-women&utm_placementid=P3K8417&utm_creativeid=%7B%7Bad.id%7D%7D&utm_variant=brandsay2 ads · 2%
  5. https://retail.mikmak.ai/wtb/v2/api/search/redirect/764302290612?wtbid=6aa04a944247fd3e68562200&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_032&utm_term=P3K8417-%7B%7Bad.id%7D%7D&utm_content=sheaversity-static-style-range_styling_smoothie-mousse_cohi_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_149896679-149896678_0630-broad-aa-black-women&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0630-broad-aa-black-women&utm_placementid=P3K8417&utm_creativeid=%7B%7Bad.id%7D%7D&utm_variant=brandsay2 ads · 2%
  6. https://retail.mikmak.ai/wtb/v2/api/search/redirect/764302290612?wtbid=6aa04a944247fd3e68562200&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_032&utm_term=P3K8418-%7B%7Bad.id%7D%7D&utm_content=sheaversity-gif-hydration-and-protection_styling_multicollection_core_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_149896852-149896851_0630-broad-aa-black-women&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0630-broad-aa-black-women&utm_placementid=P3K8418&utm_creativeid=%7B%7Bad.id%7D%7D&utm_variant=brandsay2 ads · 2%
  7. https://retail.mikmak.ai/wtb/v2/api/search/redirect/764302290612?wtbid=6aa04a944247fd3e68562200&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_032&utm_term=P3K8418-%7B%7Bad.id%7D%7D&utm_content=sheaversity-static-style-range_styling_smoothie-mousse_cohi_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_149896679-149896678_0630-broad-aa-black-women&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0630-broad-aa-black-women&utm_placementid=P3K8418&utm_creativeid=%7B%7Bad.id%7D%7D&utm_variant=brandsay2 ads · 2%
  8. https://shop.mikmak.ai/social/69969f880d5c41ee022059f4?utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_027&utm_term=P3DM1CN_UNE_SHA_027_FACEBOOK.COM_1_x_1_Standard_Contextual_F18-54_Run_of_Site_Online_Social_Social_Ad_Social_-_Social_Networking_AWAR_REAC_CPM_AUC_0661_HAIRUND_SHM_HAIR_INTS_02PD_NONE_IGIF_CRDV_NONE_1PRI_BSAY_NONE_STYLE-SHIFTERS-{{ad.id}}&utm_content=boost-2026-spiab-degrees_styling_prep-cream_bond-repair_bsay_na_4x5_igif_15s_shnw_en_stp_mikmak_bstd_na_sta-base_024_na_na_0661-custom-style-shifters&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_format=0661-custom-style-shifters&utm_placementid=P3DM1CN_UNE_SHA_027_FACEBOOK.COM_1_x_1_Standard_Contextual_F18-54_Run_of_Site_Online_Social_Social_Ad_Social_-_Social_Networking_AWAR_REAC_CPM_AUC_0661_HAIRUND_SHM_HAIR_INTS_02PD_NONE_IGIF_CRDV_NONE_1PRI_BSAY_NONE_STYLE-SHIFTERS&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 2%
  9. http://sheamoisture.com/?wtbid=6a398ab303727e0d8f44a8b3&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_026&utm_term=P3HKCS9-{{ad.id}}&utm_content=prime-day-cohi-silk-press_styling_mousse-gel-smoothie-prep-cream_shea-moisture-bci_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_147921123-147921124_0392-competitive-purchasers&utm_placement=placement_optimized&utm_marketing_tactic=Consideration&utm_format=0392-competitive-purchasers&utm_placementid=P3HKCS9&utm_creativeid={{ad.id}}&utm_variant=brandsay1 ads · 1%
  10. http://sheamoisture.com/?wtbid=6a398ab303727e0d8f44a8b3&utm_source=meta&utm_medium=paid_social&utm_campaign=une_sha_026&utm_term=P3HKCSB-{{ad.id}}&utm_content=prime-day-cohi-silk-press_styling_mousse-gel-smoothie-prep-cream_shea-moisture-bci_bsay_na_4x5-to-9x16_fipo_none_shnw_en_stp_mikmak_dark_na_sta-base_036_na_147921123-147921124_0392-competitive-purchasers&utm_placement=placement_optimized&utm_marketing_tactic=Consideration&utm_format=0392-competitive-purchasers&utm_placementid=P3HKCSB&utm_creativeid={{ad.id}}&utm_variant=brandsay1 ads · 1%

SheaMoisture new ads per month

  • Oct 202631
  • Sep 202621
  • Jun 202623
  • May 20266
  • Apr 20264
  • Mar 20265
  • Sep 20251
  • May 20251
  • Apr 20254

SheaMoisture ads FAQ

How many ads is SheaMoisture running on Facebook and Instagram?
As of Nov 2026, SheaMoisture has 90 active ads and 96 ads in total in the Meta Ad Library.
What kind of ads does SheaMoisture run?
SheaMoisture's active ads are 81% video (78), 19% image (18).
Who does SheaMoisture target with its ads?
Based on the reach Meta reports for its ads, SheaMoisture reaches people mostly in the United States.
How often does SheaMoisture launch new ads?
SheaMoisture has been advertising on Meta since Apr 2025. It launched 31 new ads in Oct 2026.
What is SheaMoisture's most used ad headline?
"SheaMoisture available on Amazon Prime Day" — used on 26 ads.
Where do SheaMoisture's ads send people?
Most SheaMoisture ads link to sheamoisture.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like SheaMoisture?
Brands with similar ads include LEGO, Temu, lock_price_deals (171092512759208), Shoptemu (103219685846470), Holland & Barrett.
What hooks does SheaMoisture use in its ads?
SheaMoisture's most-seen ads open with lines like "The temp is rising...", "Shop the @Shea Anti-Dandruff line with @westafricanbaby during the Big Hair Event running from 9/27-10/10 at @cvspharmacy", "#SheaMoisturePartner Hair health is so important to me and the first step, is the proper prep.".
Where can I watch SheaMoisture's video ads and commercials?
This page lists SheaMoisture's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this SheaMoisture ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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