RuPaul's Drag Race ads
Facebook & Instagram ad libraryRuPaul's Drag Race has run 15 Facebook and Instagram ads since Oct 2025, and 0 are live right now. Its active ads are 88% video, 6% image, 6% carousel. They reach mostly women aged 25-34 in the United States. Most of them send traffic to paramountplus.com. Across all ads, Meta reports about 18.6K reach.
- Total ads
- 15
- Live now
- 0
- Video share
- 88%
- Top market
- US
- Advertising since
- Oct 2025
- Video383d
- Video383d
- Dynamic143d
{{product.name}}
We're sashaying our way to your #Emmys consideration! βοΈ#DragRaceFYC
paramountplus.com
- Dynamic144d
{{product.name}}
We're sashaying our way to your #Emmys consideration! βοΈ#DragRaceFYC
paramountplus.com
- Dynamic144d
{{product.name}}
We're sashaying our way to your #Emmys consideration! βοΈ#DragRaceFYC
paramountplus.com
- Video138d
This is drag EXCELLENCE, baby! πβ¨ #DragRaceFYC
- Video138d
This is drag EXCELLENCE, baby! πβ¨ #DragRaceFYC
- Video138d
This is drag EXCELLENCE, baby! πβ¨ #DragRaceFYC
Carousel138dCategory isβ¦ For Your Consideration! ππ #DragRaceFYC
Learn More Β· cms.fyc-prod.paramount.com
- Video137d
Mother Ru knows best! πββοΈ #DragRaceFYC
- Video137d
Mother Ru knows best! πββοΈ #DragRaceFYC
- Video137d
Mother Ru knows best! πββοΈ #DragRaceFYC
- Dynamic81d
{{product.name}}
Category is: a RuPaul's Drag Race season like no other! π π π #DragRaceFYC
paramountplus.com
- Dynamic81d
{{product.name}}
Category is: a RuPaul's Drag Race season like no other! π π π #DragRaceFYC
paramountplus.com
- Dynamic81d
{{product.name}}
Category is: a RuPaul's Drag Race season like no other! π π π #DragRaceFYC
paramountplus.com
RuPaul's Drag Race ad hooks
The opening line of each of RuPaul's Drag Race's most-seen video and image ads.
- 01We're sashaying our way to your
- 02This is drag EXCELLENCE, baby!
- 03Category isβ¦
- 04Mother Ru knows best!
- 05Category is: a RuPaul's Drag Race season like no other!
RuPaul's Drag Race ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| {{product.name}} | 17 | 13d |
Longest-running RuPaul's Drag Race ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Our Charisma, Uniqueness, Nerve, and Talent for your consideration! π #DragRaceFYC | 3 | 13d |
| We're sashaying our way to your #Emmys consideration! βοΈ#DragRaceFYC | 3 | 13d |
| Category is: a RuPaul's Drag Race season like no other! π π π #DragRaceFYC | 11 | 11d |
| This is drag EXCELLENCE, baby! πβ¨ #DragRaceFYC | 3 | 7d |
| Mother Ru knows best! πββοΈ #DragRaceFYC | 3 | 6d |
| Category isβ¦ For Your Consideration! ππ #DragRaceFYC | 9 | 5d |
RuPaul's Drag Race landing pages
- https://www.paramountplus.com/rupaulsdragrace6 ads Β· 86%
- https://cms.fyc-prod.paramount.com/?show=rupauls-drag-race&brand=mtv1 ads Β· 14%
RuPaul's Drag Race new ads per month
- Aug 20263
- Jun 202610
- Oct 20252
RuPaul's Drag Race ads FAQ
- How many ads is RuPaul's Drag Race running on Facebook and Instagram?
- As of Nov 2026, RuPaul's Drag Race has 0 active ads and 15 ads in total in the Meta Ad Library.
- What kind of ads does RuPaul's Drag Race run?
- RuPaul's Drag Race's active ads are 88% video (14), 6% image (1), 6% carousel (1).
- Who does RuPaul's Drag Race target with its ads?
- Based on the reach Meta reports for its ads, RuPaul's Drag Race reaches mostly women aged 25-34 in the United States.
- How often does RuPaul's Drag Race launch new ads?
- RuPaul's Drag Race has been advertising on Meta since Oct 2025. It launched 3 new ads in Aug 2026.
- What is RuPaul's Drag Race's most used ad headline?
- "{{product.name}}" β used on 17 ads.
- Where do RuPaul's Drag Race's ads send people?
- Most RuPaul's Drag Race ads link to paramountplus.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like RuPaul's Drag Race?
- Brands with similar ads include DramaBox- drama movies6, For Honor, Traveling Golfer, 100% immo, Pluto TV.
- What hooks does RuPaul's Drag Race use in its ads?
- RuPaul's Drag Race's most-seen ads open with lines like "We're sashaying our way to your", "This is drag EXCELLENCE, baby!", "Category isβ¦".
- Where can I watch RuPaul's Drag Race's video ads and commercials?
- This page lists RuPaul's Drag Race's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this RuPaul's Drag Race ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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