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RuPaul's Drag Race ads

Updated Nov 1, 2026

RuPaul's Drag Race has run 15 Facebook and Instagram ads since Oct 2025, and 0 are live right now. Its active ads are 88% video, 6% image, 6% carousel. They reach mostly women aged 25-34 in the United States. Most of them send traffic to paramountplus.com. Across all ads, Meta reports about 18.6K reach.

Total ads
15
Live now
0
Video share
88%
Top market
US
Advertising since
Oct 2025

RuPaul's Drag Race ad hooks

The opening line of each of RuPaul's Drag Race's most-seen video and image ads.

  1. 01We're sashaying our way to your
  2. 02This is drag EXCELLENCE, baby!
  3. 03Category is…
  4. 04Mother Ru knows best!
  5. 05Category is: a RuPaul's Drag Race season like no other!

RuPaul's Drag Race ad headlines

HeadlineAdsLongest run
{{product.name}}1713d

Longest-running RuPaul's Drag Race ad copy

Ad copyAdsLongest run
Our Charisma, Uniqueness, Nerve, and Talent for your consideration! πŸ’‹ #DragRaceFYC313d
We're sashaying our way to your #Emmys consideration! ⭐️#DragRaceFYC313d
Category is: a RuPaul's Drag Race season like no other! 🏁 πŸ’• πŸ† #DragRaceFYC1111d
This is drag EXCELLENCE, baby! πŸ‘‘βœ¨ #DragRaceFYC37d
Mother Ru knows best! πŸ™‚β€β†•οΈ #DragRaceFYC36d
Category is… For Your Consideration! πŸ†πŸ‘  #DragRaceFYC95d

RuPaul's Drag Race landing pages

  1. https://www.paramountplus.com/rupaulsdragrace6 ads Β· 86%
  2. https://cms.fyc-prod.paramount.com/?show=rupauls-drag-race&brand=mtv1 ads Β· 14%

RuPaul's Drag Race new ads per month

  • Aug 20263
  • Jun 202610
  • Oct 20252

RuPaul's Drag Race ads FAQ

How many ads is RuPaul's Drag Race running on Facebook and Instagram?
As of Nov 2026, RuPaul's Drag Race has 0 active ads and 15 ads in total in the Meta Ad Library.
What kind of ads does RuPaul's Drag Race run?
RuPaul's Drag Race's active ads are 88% video (14), 6% image (1), 6% carousel (1).
Who does RuPaul's Drag Race target with its ads?
Based on the reach Meta reports for its ads, RuPaul's Drag Race reaches mostly women aged 25-34 in the United States.
How often does RuPaul's Drag Race launch new ads?
RuPaul's Drag Race has been advertising on Meta since Oct 2025. It launched 3 new ads in Aug 2026.
What is RuPaul's Drag Race's most used ad headline?
"{{product.name}}" β€” used on 17 ads.
Where do RuPaul's Drag Race's ads send people?
Most RuPaul's Drag Race ads link to paramountplus.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like RuPaul's Drag Race?
Brands with similar ads include DramaBox- drama movies6, For Honor, Traveling Golfer, 100% immo, Pluto TV.
What hooks does RuPaul's Drag Race use in its ads?
RuPaul's Drag Race's most-seen ads open with lines like "We're sashaying our way to your", "This is drag EXCELLENCE, baby!", "Category is…".
Where can I watch RuPaul's Drag Race's video ads and commercials?
This page lists RuPaul's Drag Race's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this RuPaul's Drag Race ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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