How many ads is Rivian running on Facebook and Instagram?

As of Nov 2026, Rivian has 868 active ads and 1,076 ads in total in the Meta Ad Library.

What kind of ads does Rivian run?

Rivian's active ads are 54% video (586), 45% image (490), 0% carousel (3).

Who does Rivian target with its ads?

Based on the reach Meta reports for its ads, Rivian reaches mostly men aged 35-44 in the United States.

How often does Rivian launch new ads?

Rivian has been advertising on Meta since Apr 2026. It launched 533 new ads in Oct 2026.

What is Rivian's most used ad headline?

"Upgrade to Electric Adventure" — used on 167 ads.

Where do Rivian's ads send people?

Most Rivian ads link to rivian.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Rivian?

Brands with similar ads include BOTB, The Giveaway Guys, Elite Competitions, Cazoo, Car Finance 247.

What hooks does Rivian use in its ads?

Rivian's most-seen ads open with lines like "Drive hands-free on over 3.5 million miles of roads in the US.", "The all-electric, three row R1S with its spacious cabin and panoramic glass roof.", "Go beyond hands-free with our AI-powered Rivian Assistant.".

Where can I watch Rivian's video ads and commercials?

This page lists Rivian's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Rivian ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Rivian ads

Facebook & Instagram ad library

868 live nowrivian.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Rivian has run 1,076 Facebook and Instagram ads since Apr 2026, and 868 are live right now. Its active ads are 54% video, 45% image, 0% carousel, and 4 run as partnership ads with creators. They reach mostly men aged 35-44 in the United States. Most of them send traffic to rivian.com. Across all ads, Meta reports about 14 reach.

Total ads: 1,076
Live now: 868
Video share: 54%
Partnership ads: 4
Top market: US
Advertising since: Apr 2026

1,076 ads · most seen first

Rivian ad hooks

The opening line of each of Rivian's most-seen video and image ads.

01Drive hands-free on over 3.5 million miles of roads in the US.
02The all-electric, three row R1S with its spacious cabin and panoramic glass roof.
03Go beyond hands-free with our AI-powered Rivian Assistant.
04Take it for a spin.
05Head out somewhere wild in the always capable R1T.
06R1S is the 7-seat SUV built for every big adventure.
07Choose your road.
08Built for every adventure.

Rivian ad headlines

Headline	Ads	Longest run
Upgrade to Electric Adventure	167	92d
Discover the details of R2.	161	27d
Discover where R2 can take you.	138	31d
R2 brings technology and adventure together.	138	31d
R2 is designed for the road ahead.	138	31d
Where will Rivian take you?	133	31d
Schedule your demo drive.	123	136d
Schedule your demo drive today.	119	81d
Shop limited-offers	106	79d
Explore the thoughtfully designed R2	88	31d

Longest-running Rivian ad copy

Ad copy	Ads	Longest run
Follow along to see what's next.	3	173d
Go beyond hands-free with our AI-powered Rivian Assistant. It’s an entirely new way to interact with your vehicle.	9	170d
Head out somewhere wild in the always capable R1T. *Actual vehicle capability will depend on selected options and trim. Official EPA values are noted — some range estimates are preliminary estimates based on the EPA test cycle and are not…	17	159d
R1S is the 7-seat SUV built for every big adventure. *Actual vehicle capability will depend on selected options and trim. Official EPA values are noted — some range estimates are preliminary estimates based on the EPA test cycle and are…	15	159d
Choose your road. Schedule a demo drive today.	27	159d
Get out there in the Rivian all-electric R1T.	56	159d
Take it for a spin. Book your Demo Drive today.	8	159d
Find more scenic views.	12	159d
Explore the all-electric, 7-seat SUV that gives you more reasons to roam.	6	158d
Built for every adventure.	12	158d

Rivian landing pages

https://rivian.com/r2?utm_source={{site_source_name}}&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}&placement={{placement}}341 ads · 32%
https://rivian.com/demo-drive164 ads · 15%
https://rivian.com/offers147 ads · 14%
https://rivian.com/configurations/builder/r268 ads · 6%
http://rivian.com/r247 ads · 4%
https://rivian.com/configurations/reserve/r245 ads · 4%
https://rivian.com/?utm_source={{site_source_name}}&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}&placement={{placement}}38 ads · 4%
https://rivian.com/demo-drive/book33 ads · 3%
https://rivian.com/r1s30 ads · 3%
http://rivian.com/demo-drive26 ads · 2%

Rivian new ads per month

Oct 2026533
Sep 202658
Aug 2026289
Jul 202661
Jun 202654
May 202678
Apr 20263

Rivian ads FAQ

How many ads is Rivian running on Facebook and Instagram?: As of Nov 2026, Rivian has 868 active ads and 1,076 ads in total in the Meta Ad Library.
What kind of ads does Rivian run?: Rivian's active ads are 54% video (586), 45% image (490), 0% carousel (3).
Who does Rivian target with its ads?: Based on the reach Meta reports for its ads, Rivian reaches mostly men aged 35-44 in the United States.
How often does Rivian launch new ads?: Rivian has been advertising on Meta since Apr 2026. It launched 533 new ads in Oct 2026.
What is Rivian's most used ad headline?: "Upgrade to Electric Adventure" — used on 167 ads.
Where do Rivian's ads send people?: Most Rivian ads link to rivian.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Rivian?: Brands with similar ads include BOTB, The Giveaway Guys, Elite Competitions, Cazoo, Car Finance 247.
What hooks does Rivian use in its ads?: Rivian's most-seen ads open with lines like "Drive hands-free on over 3.5 million miles of roads in the US.", "The all-electric, three row R1S with its spacious cabin and panoramic glass roof.", "Go beyond hands-free with our AI-powered Rivian Assistant.".
Where can I watch Rivian's video ads and commercials?: This page lists Rivian's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Rivian ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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